Reach more customers wherever they are, whatever they’re on
Engage them on every channel, in every scenario – from our platform or yours
A LEADER AGAIN
2025 Gartner®
Magic Quadrant™
for CPaaS
Positioned furthest for our Completeness of Vision!
Build any use case or conversational scenario
Easy-to-use cloud products for marketing, sales, and support
Your customers. Their channels.
It’s easier to get the attention of your customers when you meet them where they are.
You focus on the message; we get it delivered loud and clear.
Build flexible workflows with industry-leading CPaaS APIs
Code your own solutions
Integrate your customers’ favorite channels and build experiences your customers want, the way you want.
Authentication
Explore AuthenticationCPaaS X
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Explore Network APIScalable, secure and compliant with our hyper network
1300+
Physical servers
40+
Data centers and auxiliary locations
17K+
Virtual machines
1600
Service types
15K +
Application instances
800+
Engineers
7bn
End user touchpoints
1000
Deployments daily
Head into the conversational future with a trusted partner
Our platform handled 12.2 billion interactions on the busiest days of 2025 with 0 downtime. We help you build powerful conversational experiences that connect you closer to your customers.
Compose your own tech stack by integrating our solutions with any app
With our wide range of integration options, you can use any of our solutions to enhance your customer experience on your existing systems.
Transforming 10,000+ businesses worldwide
Nissan Saudi Arabia: Mastering lead generation with an AI-powered voice game over WhatsApp .
-
80%
session engagement rate . -
84%
were first-time participants . -
93%
delivery rate across campaigns .
Uber: Capitalizing on the global expansion of the ride-sharing phenomenon .
-
90%
of global calls anonymized .
UNICEF: Turning caring people into regular givers with omnichannel customer engagement .
-
7.8%
increase in donor retention . -
33.3%
decrease in churn rate . -
4%
conversion rate on cart abandonment flow .
DPD: Improving delivery experiences and cutting costs with Viber and SMS .
-
20%
reduction in cost .
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Stay on top of every tech trend: Explore our resources
UM: Turning every marketing campaign into a two-way conversation.
How full-service agency UM helps create meaningful conversations between brands and their customers, turning campaigns from something that’s seen into experiences that audiences actively engage with.
- Blog.
- Trends and Insights.
- WhatsApp Business.
- Conversational experience.
- Spotlight.
How Businesses Use WhatsApp API: Best Use Cases and Examples.
Many businesses today ask how to use WhatsApp for business. Customer communication has shifted. Email feels slow. Phone calls feel heavy. Messaging feels natural.
- Blog.
- Best Practices.
- Trends and Insights.
- WhatsApp Business.
- Conversational experience.
Key RCS statistics & market insights for 2026.
Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement.
- Trends and Insights.
- RCS.
How to design and build a WhatsApp chatbot – with examples.
Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.
- Blog.
- Best Practices.
- WhatsApp Business.
- Customer Service.
What is ethical AI? Key principles, concerns, and ethical chatbots explained.
Explore ethical AI principles and best practices for creating fair, transparent, and privacy-respecting chatbots.
- Blog.
- Best Practices.
Ramadan marketing strategies: How to connect with customers in 2026.
Discover the latest consumer shopping habits in Ramadan and find out how conversational marketing can help you drive sales and thrive as a brand.
- Blog.
- Trends and Insights.
- Marketing.
Qpon: Redefining local life services with digital communication.
Discover how Qpon has been leveraging channels such as WhatsApp and SMS to stay connected with its customers and provide a better experience.
- Trends and Insights.
- SMS.
- WhatsApp Business.
- Spotlight.
Vero: Building digital connections across Brazil.
How a partnership based on technology, innovation, and proximity is driving new experiences for millions of customers, with WhatsApp at the center of their digital journey.
- Blog.
- Trends and Insights.
- WhatsApp Business.
- Spotlight.
Most popular messaging apps by country.
We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.
- Blog.
- Trends and Insights.
WhatsApp data security: Encryption & API best practices .
Explore how WhatsApp encryption works, the security risks introduced at the API layer, and best practices for protecting customer data while maintaining compliance and trust.
- Blog.
- Best Practices.
- WhatsApp Business.
- Customer Security.
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