Fullstory reposted this
“If you turn off marketing, revenue slows. If you turn off the product, revenue stops.” This line from DJ Gangan at our Fullstory Malta dinner reframed how I think about online gambling. Most operators still behave like marketing companies with tech bolted on. The winners? They’re product companies - whether they admit it or not. We unpacked why retention is the only metric that really matters, why “good enough” UX is quietly killing value, and why betting apps have more in common with Netflix than casinos. Worth a read if you’re in the Gaming space or otherwise!! Fullstory | Andrew Fairbank | Charles Addai-Appiah | Max Fitchet | Vilius Ramanauskas | Phil Simpson | Jason Wolf | LeanConvert | Tim Axon | Jack Westwood | Christian Gruber