Rotating ad variations and testing advertising variables can help optimize your ad set results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance.
Important to know
You can't select an ad rotation option for ad sets that use the brand awareness objective. However, ads in brand awareness ad sets will default to using the rotate ads evenly option.
To set up ad rotation for a new ad set:
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Go to your ad account in Campaign Manager.
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In the Set Up Ads section of the create a new ad set process, you can add multiple creatives on the Ads in this ad set page by clicking Create new ad(s) or Browse existing content.
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Once you’ve added your creatives to the ad set, click the
Ads in this ad set icon in the upper-left corner of the page. -
In the Ad rotation options dialog, you can select to Optimize for performance (recommended) or Rotate ads evenly.