Tagged in “Manage Classic ad sets”

60 articles
  • Best practices for LinkedIn Ads audience targeting

    Manage Classic ad sets and Target Audience

    Learn best practices on how to set up your ad set's target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn member accounts most likely to take action on your ads. Learn moreExplore our free, 45-…

  • Build your own audience for Classic ad sets

    Manage Classic ad sets and Target Audience

    When you create a new Classic ad set in Campaign Manager, you'll need an audience that helps meet your goals. You can build your own audience or use Auto-Targeting, which combines LinkedIn’s professional audience, platform signals, and your inputs…

  • Save an audience for reuse for your ad campaigns

    Manage Classic ad sets

    Save audiences you create for reuse in future campaigns with our Saved Audiences feature. When you save an audience, you can reduce the time it takes to create ad sets, refine your…

  • Use Auto-Targeting to build your audience for Classic ad sets

    Manage Classic ad sets and Target Audience

    Auto-Targeting for Classic ad sets combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your ad set. Use Auto-Targeting to help reduce the time you spend on audience creation, while…

  • Compare Accelerate and Classic ad sets

    Manage Accelerate ad sets and Manage Classic ad sets

    When you create an ad set in Campaign Manager, you can create an Accelerate or Classic ad set depending on your advertising needs.  Accelerate ad sets  Accelerate is LinkedIn’s AI-powered ad set type. Accelerate ad sets aim to improve your…

  • Use bulk actions to create or edit ad sets

    Manage Classic ad sets

    Use the bulk import CSV template to create new LinkedIn advertising campaigns and edit existing ad set settings in bulk. After downloading your template, fill out or edit fields in the template and upload the file to Campaign Manager. Download CSV…

  • Ad set status definitions in Campaign Manager

    Manage Classic ad sets

    You can check the status of your ad set to help determine if your ads can be displayed to members of your target audience. For an ad to be displayed, the campaign status, ad set status, and ad status must be active. Related tasks Reactivate an ad…

  • Duplicate Classic ad sets in Campaign Manager

    Manage Classic ad sets

    You can duplicate an existing Classic ad set to quickly create a new ad set with the same settings and ads. When you duplicate a Classic ad set, you can choose which ad account the new ad set is in and which ads to keep in the new ad set. You can…

  • Use Bulk Actions to Change Ad Set Status

    Manage Classic ad sets

    Bulk actions allow you to complete the same action across multiple ad sets at one time. With bulk actions, you can change or set the status of multiple ad sets within the same campaign. Currently, you can: Here are some things to remember: Learn…

  • Limitations of ad duplication

    Manage Classic ad sets

    You can duplicate ads in Classic ad sets to create variations of your ads or to quickly reuse your existing ads in other ad sets.  Depending on your needs, you can duplicate ads to add them to other ad sets, or you can duplicate ads while…

  • Create a new ad in an existing ad set in Campaign Manager

    Manage Classic ad sets

    After you’ve saved an ad set, you can create additional ads within the ad set.  To create an ad in an existing ad set:  Related tasksSign in to Campaign ManagerEdit a Classic campaignTest ad variations with LinkedIn Ad rotationCreate…

  • Create a Classic ad set in Campaign Manager

    Manage Classic ad sets

    You can display ads to your target audiences by creating advertising ad sets in Campaign Manager. When you create an ad set, you’ll select from various settings to: Organize your ad sets using campaigns. Optimize your ad set for…

  • View bulk import status in Campaign Manager

    Manage Classic ad sets and Manage campaigns

    You can view the status of each bulk import CSV file you upload from the Bulk Imports page for your account. To get to your Bulk Imports page for your campaigns: Results: The following table provides the import status for each bulk import. Related…

  • Import a CSV template file into Campaign Manager

    Manage campaigns and Manage Classic ad sets

    Once you’ve created or edited your campaign settings in the bulk import template, you must import the CSV file into Campaign Manager. To import a CSV file: Related tasksDownload a CSV template to create campaigns in bulkView bulk import status in…

  • Duplicate ads for other Classic ad sets

    Edit and Manage Ads and Manage Classic ad sets

    You can duplicate ads in Classic ad sets to create variations of your ads or to quickly reuse your existing ads in other ad sets. Learn more about how to duplicate ads within the same ad set. To duplicate ads into other new or existing ad…

  • Targeting options for LinkedIn Ads

    Manage Classic ad sets and Target Audience

    Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Subject to members' preferences, choose targeting options from:Locations  Audience attributes such as company…

  • Auto-Targeting for Classic ad sets

    Manage Classic ad sets and Target Audience

    Auto-Targeting for Classic ad sets combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your ad set. Use Auto-Targeting to help reduce the time you spend on audience creation, while…

  • Use LinkedIn audience templates to create an ad set audience

    Manage Classic ad sets and Target Audience

    LinkedIn audience templates are sets of pre-populated targeting options that help advertisers reach their targeted audiences. You can apply an audience template to a new ad set when you set up your audience in the ad set creation flow. To select an…

  • Use AND-OR targeting to set up your LinkedIn Ads audience

    Manage Classic ad sets and Target Audience

    LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For…

  • Use forecasted results to learn more about your audiences FAQs

    Manage Classic ad sets and Target Audience

    As you set up targeting for your Classic ad sets, you can discover more about your audiences using the Forecasted Results window on the right of the ad set creation page. Below Target Audience Size, you can click Show segments to get more…

  • Frequency cap management

    Optimize Campaigns and Manage Classic ad sets

    As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad set within a certain time period. How frequency cap…

  • Create an ad set from your media plan

    Optimize Campaigns and Manage Classic ad sets

    Media Planner is a tool in Campaign Manager that can help you determine your potential return on investment (ROI) on LinkedIn, so that you can optimize your audience and budgets before creating your ad…

  • Required fields for the CSV template for bulk ad campaigns

    Manage Classic ad sets

    As an advertiser, you can use the bulk import CSV template to create new campaigns and edit existing campaign settings in bulk. To do you, you must download the CSV template, complete the fields and import the file to Campaign Manager. …

  • Create text ads in Campaign Manager

    Create Ads, Text Ads, and Manage Classic ad sets

    Text ads are simple, easy-to-create ads that appear on the right rail of a variety of LinkedIn desktop pages. Each ad contains a headline, brief text, and small image. They appear on the right side of the LinkedIn desktop feed. Step 1: Make sure you…

  • Create spotlight ads in Campaign Manager

    Spotlight Ads, Create Ads, and Manage Classic ad sets

    LinkedIn spotlight ads allow you to drive traffic to your website or landing page. Spotlight ads can feature your product, service, event, and more.  Spotlight ads are a type of dynamic ad, which means they’re personalized for each member. Each…

  • Create single job ads in Campaign Manager

    Create Ads, Single Job Ads, and Manage Classic ad sets

    Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed and are a quick and easy way to promote a specific job posting on LinkedIn. It pulls directly from your existing job listing, so you don’t need to create…

  • Create jobs ads in Campaign Manager

    Job Ads, Create Ads, and Manage Classic ad sets

    With LinkedIn jobs ads, you can promote job opportunities to encourage members to apply to your company. Members will see one of three jobs ad formats, depending on their profile information.  Jobs ads are a type of dynamic ad, which means they…

  • Create follower ads in Campaign Manager

    Create Ads, Manage Classic ad sets, and Follower Ads

    Follower ads are a dynamic ad format designed to grow your Page audience. They display a personalized ad with your logo, headline, and a Follow button, allowing users to follow your Page directly from the ad. These ads help boost brand awareness…

  • Create event ads in Campaign Manager

    Event Ads, Create Ads, and Manage Classic ad sets

    After creating a LinkedIn Event, you can promote your event to a target audience with an event ad set. Create new event ads or sponsor existing posts with event URLs from your LinkedIn Page to increase event registrations.  Using the event…

  • Create document ads for Classic ad sets in Campaign Manager

    Document Ads, Create Ads, and Manage Classic ad sets

    With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a  download button. If you select lead generation as your ad set…

  • Create carousel image ads in Campaign Manager

    Carousel Ads, Create Ads, and Manage Classic ad sets

    Carousel image ads are a Sponsored Content ad format that displays in the LinkedIn feed. Ads display multiple images in succession in a carousel-style format. You can also add an optional Lead Gen Form. Videos can’t be added to carousel image ads…

  • Delete an Ad set

    Manage Classic ad sets

    You can delete LinkedIn ad sets that were created by mistake or aren't needed.   To delete an ad set:  You can view deleted ad sets that had performance metrics in Campaign Manager. To view deleted ad sets: Related Tasks Learn…

  • Send a test lead in Campaign Manager

    Manage Classic ad sets and Lead Gen Forms

    You can send test leads through Lead Gen Forms to ensure the data is captured and available in the Download Lead report. It's useful to test Lead Gen Forms when integrating them with your marketing automation or CRM provider to verify the…

  • Add a Lead Gen Form to your ad in a Classic ad set

    Lead Gen Forms and Manage Classic ad sets

    When you create an ad set with the lead generation objective, you’ll need to add a Lead Gen Form to the ads in the ad set. If you create a new ad, you can create a new form or select your form while creating your ad. If you select an ad from your…

  • Ad set and ad limits in Campaign Manager

    Manage Accelerate ad sets, Edit and Manage Ads, Manage Classic ad sets, and Manage campaigns

    To help maintain our high standards for platform performance, there are some limits to the number of ads and ad sets that can be created within a single ad account. Learn more about the maximum number of campaigns, ad sets, and ads allowed in the…

  • Set a budget, schedule, and bid for your Classic ad set

    Campaign Bid and Budget and Manage Classic ad sets

    When you create a Classic ad set in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your ad set spending. You must have account manager or campaign manager permissions on the account to manage these ad set…

  • Key result forecast for Classic ad sets in Campaign Manager

    Advertising Objectives and Manage Classic ad sets

    When creating a new Classic ad set, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your ad set is optimized for is highlighted by a Key Result icon. The key result for your ad set…

  • Create an A/B test using the placement variable in Campaign Manager

    A/B Testing and Manage Classic ad sets

    Create an A/B test using the placement variable to test two ad sets with different ad placements. For example, you can show your ads on the LinkedIn Audience Network for only one of your ad sets in the A/B test. This A/B test only applies to Classic…

  • Create an A/B test using the ad variable in Campaign Manager

    A/B Testing and Manage Classic ad sets

    Create an A/B test using the ad variable to test two ad sets with different ad formats or ad content, such as copy or media assets. This A/B test only applies to Classic ad sets.To maximize result reliability, an A/B test and a Brand Lift test can't…

  • Create an A/B test using the audience variable in Campaign Manager

    A/B Testing and Manage Classic ad sets

    Create an A/B test using the audience variable to test two ad sets with different target audiences. This A/B test only applies to Classic ad sets.To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same…

  • Create an A/B test to compare Classic and Accelerate ad sets

    Manage Accelerate ad sets, Manage Classic ad sets, and A/B Testing

    When creating a Classic brand awareness, website visits, engagement, video views, lead generation, or website conversions ad set, you'll have an opportunity to create an A/B test to compare performance to LinkedIn's AI-powered Accelerate ad set. A/B…

  • Pause an ad set in Campaign Manager

    Manage Classic ad sets

    You can pause an ad set by adjusting its status in Campaign Manager. To pause an ad set: Related tasks Archive campaigns, ad sets, and adsReactivate an ad set in Campaign Manager Learn more Ad set status definitions in Campaign Manager Go to your ad…

  • Reactivate an ad set in Campaign Manager

    Manage Classic ad sets

    Campaign Manager allows you to save time by reactivating completed ad sets. An ad set’s status switches to Completed when the ad set reaches its lifetime budget or end date. This functionality helps you continue running ad sets that have built up…

  • Edit a Classic ad set

    Manage Classic ad sets

    After you’ve created a Classic ad set, you can edit the ad set’s settings such as the audience, placement, or ads in the ad set. You can’t change the objective or ad format after an ad set has been launched.  To edit ad set details: Related…

  • Forecasted results for Classic ad sets in Campaign Manager

    Manage Classic ad sets

    When you create a new Classic ad set, the forecasted results pane automatically generates expected ad set performance details in real time as you walk through the ad set process and select various ad set settings.To calculate the forecast, Campaign…

  • Set a frequency cap for your ad set

    Manage Classic ad sets

    As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad set within a certain time period. To set a frequency…

  • Set up ad rotation for an existing ad set

    Manage Classic ad sets

    Rotating ad variations and testing advertising variables can help optimize your ad set results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. To set up ad rotation for an existing…

  • Set up ad rotation for a new ad set

    Manage Classic ad sets

    Rotating ad variations and testing advertising variables can help optimize your ad set results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. To set up ad rotation for a new ad…

  • Add conversions to existing Classic ad sets

    Conversion Tracking and Manage Classic ad sets

    After creating a new conversion, you can add it to an existing ad set to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the ad set. To add conversions to existing Classic ad sets:…

  • Set up Conversion Tracking for Insight Tag conversions

    LinkedIn Insight Tag, Conversion Tracking, and Manage Classic ad sets

    You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight…

  • AI-generated ads in Campaign Manager

    Manage Accelerate ad sets, Single Image Ads, and Manage Classic ad sets

    When you create single image, video, and document ads in Campaign Manager, you can use AI to quickly generate your ads. The AI features available for creating these ads vary depending on the type of ad set: Accelerate or Classic.  …

  • Edit Direct Sponsored Content ads for Classic ad sets

    Edit and Manage Ads and Manage Classic ad sets

    Direct Sponsored Content ads are Sponsored Content ad formats created directly in Campaign Manager. You can edit Direct Sponsored Content ads by editing your ad sets. You'll need ad account and LinkedIn Page permissions to edit Direct Sponsored…

  • Preview your ad for a Classic ad set in Campaign Manager

    Edit and Manage Ads and Manage Classic ad sets

    You can preview your ads for Classic ad sets in Campaign Manager after you’ve saved ads to an ad set. The preview is a representation of the information you entered such as the text, image, and URL. Previews are available in Campaign…

  • Archive campaigns, ad sets, and ads

    Edit and Manage Ads, Manage Classic ad sets, Manage campaigns, and Manage Ad Accounts

    You can archive campaigns, ad sets, and ads to filter them from your view in Campaign Manager. Related tasks Delete campaignsEdit campaigns Delete an ad setEdit ad sets in Campaign ManagerDelete a LinkedIn Ad Go to your ad account in Campaign…

  • Edit ads in Campaign Manager

    Manage Accelerate ad sets, Edit and Manage Ads, Manage Classic ad sets, and Video Ads

    Depending on the Sponsored Content ad format selected and how your ad was created, you may be able to make edits to the ad. Sponsored Content ads include the following ad formats: Related tasksCrop an image for single image ads in Campaign…

  • Supported languages for LinkedIn Ads sets

    Create Ads and Manage Classic ad sets

    When you create a LinkedIn advertising campaign, you can select from one of 35 profile languages for your target audience. Keep in mind:When you select English, your ad set will target all member accounts in the location your ad set is targeting…