When you create a new Classic ad set, the forecasted results pane automatically generates expected ad set performance details in real time as you walk through the ad set process and select various ad set settings.
To calculate the forecast, Campaign Manager analyzes your ad set settings, such as your objective, audience, ad format, bid, budget, and schedule, as well as your ad set historical performance. It then considers similar ad sets and advertisers to generate the projected estimates.
The forecasted results pane provides an estimate of:
The target audience size estimates the number of unique member accounts that fit your targeting criteria. As your Classic ad set serves ads, the number of member accounts that you reach will be lower than the target audience size.
Segment breakdown provides insights about your target audience, their interests, and where they work. These insights include Function, Seniority, Years of Experience, Company Size, Industries, and Interests. Segment breakdown automatically loads as you select a location and language and when you add at least one targeting segment or matched audience segment. The segment breakdown information is hidden by default. Click Show segments in the forecasted results pane to view the audience breakdown.
Projected spend is the projected amount spent for your Classic ad set. This number varies on your target ad set selections, for example, audience, schedule, budget, and more. Projected spend is available for 1-day, 7-day, and 30-day intervals.
Maximum potential spend is the total spend that is hypothetically available with your bid and target audience, if you had unlimited daily budget and unlimited total budget. The maximum potential spend is hidden by default. To view the maximum potential spend in the forecasted results pane, click the
The key result that your Classic ad set is optimized for is highlighted by a Key Result icon in the forecasted results pane. The key result for your ad set depends on your ad set objective, ad format, and bidding optimization goal.
Cost per key result is the total spend of your Classic ad set divided by the number of results that are based on your objective. For example, cost per key result = spend / key results.
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When creating a new Classic ad set, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your ad set is optimized for is highlighted by a Key Result icon. The key result for your ad set depends on your ad set objective, ad format, and bidding optimization goal.
The forecasted results pane automatically generates expected ad set performance details in real time as you walk through the ad set process and select various ad set settings. Forecasted results estimate your ad set’s target audience size, a segment breakdown of the target audience, projected spend, maximum potential spend, key result, and cost per key result.
When you create a Classic ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration.
Here are some recommendations that can help you while setting up Matched Audiences:
The minimum ad set audience size is 300 member accounts and location is a required targeting facet. If you apply Matched Audiences segments to build your audience, it’s important the segment matches more than 300 member accounts as location might decrease your audience size.
Your audience size can be optimized to improve your ads’ performance. Learn how to manage audience size to fit your marketing goals.
When you create a Classic ad set in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your ad set spending. You must have account manager or campaign manager permissions on the account to manage these ad set settings.
Some considerations to keep in mind: