One of my most challenging moments in the Military was my deployment in northern Mali. These lessons remain useful Northern Mali was Known as the most dangerous United Nations mission. I was in a consulting room one day when a call came in from the medical directorate. The message was simple: You are leading the Ghana Aviation medical team to Mali. Yes, sir, was my response! Northern Mali tested not only my skills but my resilience and humanity. Sleep was often a luxury, as the piercing sound of sirens signaling incoming rockets or explosions would jolt us into action at any moment. ✅ In such a volatile setting, the power of teamwork and true leadership became not just important but essential to my team's survival and success. In an environment where every minute could bring a new threat, no one could afford to work in isolation. Each team member played a critical role, from the nurse to the logisticians. The constant threat of danger required us to operate as a cohesive unit, where trust and communication were our most valuable tools. In such high-stress situations, leadership took on a new dimension. ✅ True leadership wasn’t about giving orders; it was about understanding the fears and anxieties of each team member. Recognizing their strengths, and knowing when to step back and let others lead. Empathy became as crucial as any medical skill because leading with empathy meant acknowledging that no one could do it all alone. It was about building an environment where everyone felt supported and valued, even when the circumstances were at their most dire. ✅ Recognizing the Limits and the Strengths The constant tension of not knowing when the next rocket might land taught us all a humbling lesson There are limits to what one person can endure or accomplish alone. ————————- The lessons learned in northern Mali extend far beyond the field. In any professional or personal setting, the principles of teamwork and empathetic leadership remain just as relevant. Recognizing that you can’t do it all, that you need to rely on others, and that every member of a team brings unique strengths is crucial to achieving success in any endeavor. Whether in a boardroom or a medical tent, these lessons continue to guide how I approach challenges and leadership today. The experience in northern Mali was a stark reminder that true strength lies not in individual heroics but in the power of a united team. Reflecting on those days, I am reminded of the importance of ✔︎empathy, ✔︎collaboration, and ✔︎shared leadership →Lessons that continue to shape my approach to every challenge I face today. Any experiences to share? ♻️repost for others #leadership #growth #selfless
Strategic Decision Making
Explore top LinkedIn content from expert professionals.
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'Global Strategic Trends: Out to 2055' by UK Ministry of Defence offers foresight analysis from a thematic and geographic perspective, complemented by five scenarios which describe hypothetical pathways into a future world order. The publication identifies six global key drivers of change, connected in turn to 22 underlying trends that can be observed today, and which are likely to shape the coming decades. Taken together, these drivers represent a complex set of dynamics which serve to influence, counteract or accelerate each other, often in unexpected ways. By describing the key drivers of change and illustrating alternative outcomes, it helps you to test assumptions and prepare for an uncertain world. Without context, there is a risk that planners, policy makers and capability developers will assume a future that conforms to preconceived ideas and assumptions. Read it here: https://lnkd.in/dt_qqPxp #Scanarios #Futures #2055
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The Kill Chain by Christian Brose exposes how outdated strategies and technology have left America's defense vulnerable. The kill chain—the process of understanding, deciding, and acting on the battlefield—is lagging behind. An updated kill chain would center on dynamic networks: large numbers of smaller, expendable, low-cost machines with the ability to share information and increasingly directed by intelligent machines following commander’s orders. Brose argues for a shift toward decentralized, intelligent, and automated systems while maintaining human oversight in critical decisions. Human commanded, machine controlled. The kill chain will be increasingly automated, but there should always be a human in the loop. The decision to take a life should never be completely automated. Here are the top five takeaways from Christian Brose's "The Kill Chain": 1. Vulnerability of U.S. Military: The U.S. military's current strategies and technologies leave it highly vulnerable to adversaries, particularly China, due to outdated practices and lagging adoption of emerging technologies. 2. Urgent Need for Innovation: Brose emphasizes the need to rapidly integrate AI, automation, and advanced technologies into military operations to maintain U.S. military dominance. 3. Decentralized, Resilient Systems: The future of warfare lies in decentralized networks of smaller, expendable, and intelligent machines capable of rapid, autonomous decision-making. 4. Shift in Military Strategy: A new defense strategy should prioritize deterrence and defense rather than traditional concepts of victory, as China's capabilities continue to grow. 5. Reforming Defense Procurement: The U.S. must overhaul its procurement processes, encouraging flexibility, innovation, and a faster response to emerging threats to avoid falling behind in the global arms race. "Kill Chain" is a wake-up call for the defense community, urging immediate action to address these challenges.
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📣 Earlier in September, the UN released 7 Guiding Principles and 5 Actionable Recommendations to build a future where minerals extracted, processed and manufactured into renewable energy technologies do not create or exacerbate social, environmental and political harm. "The increase in renewable energy has come with significant risks, including environmental degradation, human rights abuses, crime, and conflicts." When thinking of unsustainable critical minerals, Quartz in China, Rare Earth Elements in Myanmar, Cobalt in the DRC, and Nickel in Indonesia spring to mind. Unfortunately the list is much longer. The 7 Guiding Principles: 1️⃣ Human rights must be at the core of all mineral value chains. 2️⃣ The integrity of the planet, its environment and biodiversity must be safeguarded. 3️⃣ Justice and equity must underpin mineral value chains. 4️⃣ Development must be fostered through benefit sharing, value addition and economic diversification. 5️⃣ Investments, finance and trade must be responsible and fair. 6️⃣ Transparency, accountability and anti-corruption measures are necessary to ensure good governance. 7️⃣ Multilateral and international cooperation must underpin global action and promote peace and security. The 5 Actionable Recommendations are centered around: 1️⃣ Accelerating greater benefit-sharing, value addition and economic diversification. 2️⃣ Developing a global traceability, transparency and accountability framework. 3️⃣ Launching a Global Mining Legacy Fund to address derelict, ownerless or abandoned mines, mine closures and rehabilitation. 4️⃣ An initiative to empower artisanal and small-scale miners towards responsibility. 5️⃣ Reaching material efficiency and circularity targets to balance consumptions and production environmental impacts. Flick through the slides to take a deeper dive into what “Principle 1: Human rights must be at the core of all mineral value chains” means.
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I lost £35k on the sale of my first home because of one simple mistake. Don't make the same error as me: 1. Strategic timing matters. Sell in summer when your home looks its best and yards are in bloom. The real estate market fluctuates dramatically, so once you have an offer, move quickly toward closing. Our costly mistake? Pushing for a 6-month closing timeline, leaving too much time for market conditions to change. When market sentiment shifted, our buyer's lender reappraised the property lower. 2. Small investments yield big returns. Spend a few hundred dollars on fresh paint, minor repairs, and professional cleaning. These small touches can add thousands to your final sale price by creating a move-in-ready impression. The ROI on pre-sale improvements is often 5-10x your investment. Focus on kitchens and bathrooms - they sell homes faster and for more money than any other area. 3. Create competitive bidding situations. Host open houses during limited timeframes (1-2 hour windows). When multiple buyers view simultaneously, they see the competition firsthand. This perception of demand creates urgency and drives up offers. A good agent will leverage this energy to negotiate between multiple interested parties. I used Highcastle - and they were great. 4. Thoroughly verify your buyer's financing. Don't just accept "pre-approved" at face value. Our mistake was not digging deeper into our buyer's mortgage situation. The longer the process drags on, the more time for financing circumstances to change. Request proof of funds or a mortgage pre-approval letter. For those using Islamic home financing, this verification is even more critical as the process can involve additional steps. 5. Compress your timeline as much as possible. The probability of a sale falling through increases dramatically with time. Between agreement and closing, countless variables can change: mortgage rates, buyer circumstances, and home appraisals. Each week that passes represents a risk to your sale price. Push for 30-60 day closing windows whenever possible. The painful lesson: What began as a £35k premium evaporated because we opted for a distant closing date. Have you experienced something similar with real estate timing? Share your story below.
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🦜 “How We Fixed Skyscanner’s Broken Color Palette” (https://lnkd.in/erqd-yCX), a practical case study on how the Skyscanner team fixed their color palette — along with process, naming, testing and explorations to get there. Neatly put together by Adam Wilson, via Anna Palgan. ✅ Set your base colors: primary, secondary and UI states. ✅ Define core color pairings and extended pairings. ✅ Choose product-specific colors, gradients, patterns. ✅ 4 color groups: neutral, white text, black text, yellow/orange. 🚫 Avoid poetic names: they are difficult to remember and refer to. ✅ Mix black and grey with primary color for a better design fit. ✅ Choose a night color that is slightly lighter than black. ✅ Your colors will need to appear on different backgrounds. ✅ Create color sets with transparency for such cases. ✅ Create tints based on the color contrast against black. ✅ Create shades based on the color contrast against white. ✅ Test for color contrast, colorweakness, colorblindness early. ✅ Double-check the dark yellow problem in your palette. --- 🌱 Useful Guides How To Design A Color Palette For Design Systems, by Alex Baránov https://lnkd.in/epJkT252 How To Set Up Color in Design Systems, by Nathan Curtis https://lnkd.in/e48aJaGb How To Create An Accessible Color Palette, by Stéphanie Walter https://lnkd.in/eUnSTYSM “Dark Yellow Problem” In Color Palettes https://lnkd.in/eS7YqfCf --- 🪴 Useful Case Studies Contentful: https://lnkd.in/edHpghSj, by Fabian Schultz Goldman Sachs: https://lnkd.in/e28Fxuuv Modern Health: https://lnkd.in/ez7xM5xt, by Brian Cleveland Stripe: https://lnkd.in/enaXpWvD, by Daryl Koopersmith, Wilson Miner Wise: https://lnkd.in/eyv8Qh7r, by Stephanie S. Wish: https://lnkd.in/eGYGa7PK, by Tammy Taabassum --- 🍭 Color Palette Generators ABC: https://lnkd.in/e7QHC2gx Accessible Palette Generator: https://lnkd.in/ejkpyWqZ Colorbox: https://colorbox.io/ Contrast Grid: https://lnkd.in/e6sENdRW Figma Color Palettes: https://lnkd.in/et2zeUjX Leonardo: https://leonardocolor.io/ Naming colors: https://lnkd.in/e6jJzRdW OKLCH Color Converter: https://lnkd.in/esP29Jyj Primer Prism: https://lnkd.in/ekpTmkkM Poline: https://lnkd.in/eSwuXW5P 👍 Stark: https://www.getstark.co/ HUGE thanks to all the wonderful people who worked and shared their insights here for all of us to use and learn from! 👏🏼👏🏽👏🏾 If you also struggle with color, hopefully that’s a good foundation to start with. What techniques, guides and tools do you use to design color palettes? Share what has and hasn’t worked for you in the comments below! 🙏🏾 #ux #design
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Hot off the presses....seismic shifts in the Army. Where there is change, there are opportunities...which of these do you think are most impactful? 1. Fast-Track Modernization (by 2026–2028): - Get long-range missiles that can hit moving land and sea targets into the field by 2027. - Dominate the air and electromagnetic space. - Put drones and launched effects into every division. - Make counter-drone tools cheaper, mobile, and part of frontline units. - Use AI at command level to speed up decision-making. - Bring 3D printing and modern manufacturing to field units. - Build up ammunition production to support a real wartime surge. - Expand our presence in the Indo-Pacific with more gear pre-positioned and more joint exercises with allies. 2. Cut the Dead Weight: - Stop buying old gear—think outdated helicopters, HMMWVs, legacy drones. - Roll back legacy sustainment costs and unnecessary climate initiatives. - Cancel wasteful contracts and rein in bloated travel budgets. - Rethink and trim prepositioned stock strategies. - Modernize language training—because mission effectiveness depends on it. 3. Restructure the Force: - Merge and slim down major commands—like combining AFC and TRADOC, and consolidating FORSCOM with Army North/South. - Shift from manned platforms to drone swarms and smart tech. - Realign or divest legacy formations that no longer fit the mission. - Restructure logistics and sustainment for speed and efficiency. - Review depots and arsenals—and partner with industry where it makes sense. 4. Overhaul the Workforce: - Focus on skills that matter on today’s battlefield—military and civilian. - Fix civilian hiring/firing policies to actually manage talent. - Cut general officer billets and flatten the command structure. 5. Fix the Acquisition Process: - Switch from program-centric to capability-based budgeting. - Push for “right to repair” in all contracts so we can maintain our own gear. - Use OTA agreements to speed up prototyping and fielding. - Implement performance-based contracts and multi-year buys to reduce waste.
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After ghostwriting 2000+ posts for executives, I can tell you exactly how to build thought leadership that drives revenue. Most CEOs think it starts with posting on LinkedIn. Wrong. Great executive thought leadership is built on four steps that most people never see: 1. Strategy First Before we write a single word, we define your "category of one" positioning. What conversation do you own that nobody else can claim? We dig deep into your expertise, market dynamics, and contrarian viewpoints to find that unique intersection where you become the only voice that matters. 2. Profile as a Conversion Tool Your profile needs to be set up to polarise everyone who lands on your profile. Attract those who are target persona & good fit, push away everyone who isn’t. The result - it should make the right people want to work with you before they even send a message. 3. The Process Nobody Talks About Posting only works if you can stay consistent and volume of activity. Our process that in 1 hour of time = 12 pieces of content is: - Podcast-style interviews that extract your best ideas & insights - Journalist-trained writers (not "LinkedIn writers") to create authentic & compelling opinion pieces - We layer in data and research to back up content - We leverage our own data in what works for clients on LinkedIn - 3 rounds of edits to ensure every post advances your industry 4. Results That Count We track all the data and bring that into the following Strategic Content Sessions. You need to ensure your content is attracting, engaging the right target decision-makers. - Decision-maker engagement (VPs, C-suite at target accounts) - Qualified conversations started - Pipeline influenced Recent client results: - Tech CEO: $2.4M in closed deals - B2B SaaS CRO: 18 qualified SQLs in pipeline - Agency CEO: First inbound deal in 1 hour The executives winning on LinkedIn aren't just hitting post with some AI-generated surface-level copy. They're investing in intellectual rigour that is showcased through their quality of content they’re the expert in their field. Ready to build thought leadership that drives real business results?
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Climate change is reshaping our energy landscape. Rising temperatures and erratic weather increase electricity demand and threaten hydropower and fossil fuel plants with droughts. The shift to renewables is about survival, not just sustainability. By adopting solar, wind, energy storage, and smart grids, we can reduce risks from extreme weather and fossil fuel reliance. I believe the following principles will guide us toward a more secure and sustainable energy future: - Solar and wind excel in extreme weather, needing no water for cooling. - Battery storage ensures 24/7 renewable power. - AI-driven smart grids balance energy, preventing waste and outages. - Clean energy reduces emissions, mitigating climate risks. This is the time to act for a resilient energy future. #RenewableEnergy #ClimateAction #RatulPuri
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Most companies don’t need more strategy. They need more guts. A CMO of a $100M SaaS company looked at our work and said, “This is how we own the category.”’ Three weeks later, their team backpedaled. “Can we just make it sound more like Salesforce?” “We don’t want to alienate too many customers.” “The work is excellent but our CEO won’t go for it.” So many brands spend six figures on a rebranding effort, only to build a clone instead of a category leader. This is what happens when companies ask for bold, then default to safe. It’s the ultimate agency paradox: Clients want to be visionary. Until the vision feels risky. I've watched this pattern destroy more breakthrough ideas than anything else. Leadership teams get excited about smart positioning in the room. Then someone says, "What will the board think?" and now you’ve got a timid team sabotaging a great strategy. This is why the resistance is almost NEVER strategic. >95% of the time, it’s psychological. You know what actually holds back companies? - Defaulting to "safer" messaging that sounds like everyone else - Spending months debating in committee while competitors move ahead - Watching your best people leave for companies with actual vision Most leaders don't realize what cultural timidity actually costs them. Here's how to build a team built for bold thinking instead of running from it: 1. Make staying the same feel riskier than changing. Show them competitor wins, market indifference, the real cost of being forgettable. 2. Start with controlled experiments. Test bold messaging in one campaign before rolling company-wide. 3. Hire people who've built category leaders before. Cultural courage is contagious. 4. Stop "what if" conversations before they slow down momentum. People told Edison an electric light was “unnecessary” … gas “worked fine.” His investors called him crazy for three years straight. Category-defining brands aren't built by leadership teams asking "What would [insert competitor] do?" They're built by leaders who turn on the lights first. Motto®
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