“Marketing of Aargees Business Solution for office

administration software ‘e-Admin’ in Dharwad

District”

Report submitted to

GEN Society’s,

GLOBAL BUSINESS SCHOOL, HUBLI

(Affiliated to Karnatak University, Dharwad& Recognized by AICTE, New Delhi)

By

Manu S Rao

18MBA216

Under the guidance of

Prof.Bhargav Revankar Miss. Manasa Palled

Associate Professor Marketing Manager

AUG 2019
 GLOBAL BUSINESS SCHOOL

HUBLI-580026

GEN Society’s,

GLOBAL BUSINESS SCHOOL, HUBLI

(Affiliated to Karnatak University, Dharwad& Recognized by

AICTE, New Delhi)

CERTIFICATE

This is to certify that the Summer Implant Project 2019entitled

“Marketing of Aargees Business Solution for office administration
software ‘e-Admin’ in Dharwad District” is the bonafide record of
independent research work conducted by Mr Manu S Rao(Reg.No:
18MBA216)under my supervision, submitted to Karnatak University,
Dharwad for the partial fulfillment for the award of the Degree
ofMaster of Business Administration and that the project has not
previously formed the basis for the award of any degree, diploma,
Associate ship, Fellowship or title.

Place: Hubli Prof.Bhargav Revankar

Date: Institution Guide

DIRECTOR

Global Business School,

Hubli - 580026
Company Certificate
 ACKNOWLEDGEMENT

This project would be incomplete without the expression of words of simple gratitude to the
people who made it possible, so I take this opportunity to thank all who directly or indirectly helped
me a lot to complete this project successfully.

I would like to thank my project guide who is Managing Director, Mr. Veeru Uppinfor
providing me an opportunity to undertake my project in their esteemed company and also for his co-
operation, which helped a lot to complete my project.

I express my heartily gratitude to my internal guide Prof.Bhargav Revankar for excellence

guidance, whose never ending support played a major role in completion of this report.

18MBA216 Page 4
 DECLARATION

I, Manu S Rao(18MBA216)hereby declare that the Project titled "Marketing of Aargees

Business Solution for office administration software‘e-Admin’ in Dharwad

District”submitted by me in partial fulfillment of the requirement for the award of the

degree of “Master of Business Administration” by Karnatak University, Dharwad; this is my

original work and is not submitted elsewhere for the award of any other degree or diploma.

Date: Manu S Rao

Place: M.B.A II semester

18MBA216 Page 5
Contents
Introduction...........................................................................................................1
Abstract.................................................................................................................2
Background of the Project....................................................................................3
Executive Summary..............................................................................................4
Title of the project................................................................................................5
Research Objectives..............................................................................................5
Limitations of the Study.......................................................................................5
Company Profile...................................................................................................6
Literature Review...............................................................................................21
Research Methodology.......................................................................................25
Data Analysis......................................................................................................29
Findings..............................................................................................................57
Suggestions.........................................................................................................58
Conclusion..........................................................................................................59
Bibliography.......................................................................................................60
Annexures...........................................................................................................61

18MBA216 Page 6
 Introduction

It gives me an immense pleasure to present before youthis entire project. The project
emphases on “Marketing of Aargees Business Solution for office administration software
‘e-Admin’ in Dharwad District” the attempt to study on current market scenario of
automation of educational institutions.

Customer Attitude or feelings is the device from which the company can measure its
performance in customer relationship with its development and company’s brand name
equity.Customer attitude or feelings is tool to check the company performance towards its
services of its products.

18MBA216 Page 7
 Abstract

In Information Technology one of the most important developments in recent years is that of
manual Softwares are being replaced by online automated web based management Softwares.
Registers and Pens in any organization are replaced by Softwares. In the race of this “Digital
World” starting from a small organization to a large size organization each and every one is
opting computerized Softwares for faster and secure access of data. Using computerized
Software has a lot of benefits that in modern days which cannot be ignored. Consumer
Behavior is an area where we find in detail the requirements of any institution in coming up
with computerized technology.

An effective management Software is a crucial factor in successful working of

Automated Office Management Software in Educational Institutions. Until recently, they
have to work through such inefficient and potentially error-prone means of processing
manuals, just to gather up the information and also to work smoothly. And that’s before they
have passedAutomated Office Management Software on to the management and faculties of
educational institutions, where it was re-entered, hopefully with accuracy.

18MBA216 Page 8
 Background of the Project

The marketing is a process which starts with customer and ends with customer. The
Customer has become the main focus and all the marketing strategies revolve around him.
Previously the manufacturer used to make a product and the sell it to the customer without
giving any importance. But the market has totally changed now and based on the customer
taste and preferences manufacturer is producing the products.

But later after LPG(Liberalization Privatization Globalization) there was a vast change in
Indian economy as most of the other national and state companies entered the Karnataka
market and competition creped in and it was Do or Die situation for the local companies. It
was a tough task for the local companies to compete with these national players. The national
and international players were more centric and believed that day by day the taste and
preferences of institutions are changing; accordingly they are playing an important role in
market with new ideas, design and technologies etc. The local companies are also playing an
important role by providing new design, technologies and other schemes to customers.

18MBA216 Page 9
 Executive Summary
AarGees was started in the year 2002 from a mere small home office in Hubli and later
grown as well recognized domestic company with over 344 clients. Today AarGees develops
mission critical applications on the internet and intranet for various industries including
Education, e-Commerce, and Governments.
We have always placed quality over quantity, mind over machine and unity over uni-
opinion.There is a lot of enthusiasm among our people to perform and this enables our work
more streamlined and solutions meet the prescribed time boundary. AarGees enjoys a strong
position in the industry as a high-performing leader through its technology innovation and
remarkable domain expertise. We have adopted Total Quality Policy to ensure highest
customer satisfaction with our world class quality solutions.
During my Internship, I studied about “Marketing of Aargees Business Solution for
office administration software ‘e-Admin’ in Dharwad District” the attempt to study on
current market scenario of automation of educational institutions.
The data was collected from 66 respondents and the survey was conducted through a
structured questionnaire and personal interview. The respondents were restricted to principal
or office administrator.
The findings of the study says that less than 50% of the institutions surveyed are using
office automation software, which means that there is a large potential market which the
Aargees has to convert to clients through some promotional tools.

Title of the project: “Marketing of Aargees Business Solution for office administration
software ‘e-Admin’ in Dharwad District”

Need for the study:

 To know the perception of institutions towards automation.
 To know the perception of Aargees among the clients.

Scope of study:
 This study helped to find the scope of automation among the educational institutes in
the study area.

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  This study helped to find the perception of Aargees among the clients in the study
area.

Title of the project

“Marketing of Aargees Business Solution for office administration software ‘e-Admin’ in
Dharwad District”

Research Objectives
 To find institutes automation status and scope.
 To find out barriers towards automation in institutions.
 To study the perception of AarGees among institutes in study area.

Limitations of the Study

 The study will be restricted only for the e-admin automation software.
 The study will be done based on the information provided by the respondents.
 Sampling size is restricted to 66 respondents in view of short time period of 60 days
available for this study.
 Sampling unit will be restricted in Dharwad District.
 The study is authenticated because for the first time this project was carried out on e-
admin software in Dharwad District.
In spite of the above mentioned limitations, every effort has been made and the report is
prepared to the best of my knowledge.

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 Company Profile

18MBA216 Page 12
 Company Overview

Name of the Company :AarGees Business Solutions, Hubli

Nature of Business : Software Development and Software Consultant
Date ofEstablishment :12-10- 2002
Date of Registration :29-08-2005

ADDRESS:
REGISTRATION OFFICE: # 70, 15TH CROSS
LINGARAJNAGAR (NORTH)
EAR SAMUDHAY BHAVAN
HUBLI – 580 031
WORK OFFICE
Bangalore: # 203, Site No: 274, Vastu Elite, Ideal
Home 1st Phase, Raja Rajeshwari Nagar, Bangalore-98
Hubli: # 201, Pacific Sapphire Apartment,
Shirur Park Cross, Prabhath Colony,
Vidyanagar, Hubli -580031
TELEPHONE: 0836-2278214
Mobile No: VeeruUppin - 98807 66013
Guru Angadi - 98807 66014
E-MAIL: [email protected]
[email protected]
18MBA216 Page 13
URL: www.aargees.com

Company Introduction

AarGees was started in the year 2002 from a mere small home office in Hubli and later
grown as well recognized domestic company with over 344 clients. Today AarGees develops
mission critical applications on the internet and intranet for various industries including
Education, e-Commerce, and Governments.

We have always placed quality over quantity, mind over machine and unity over uni-opinion.
There is a lot of enthusiasm among our people to perform and this enables our work more
streamlined and solutions meet the prescribed time boundary. AarGees enjoys a strong
position in the industry as a high-performing leader through its technology innovation and
remarkable domain expertise. We have adopted Total Quality Policy to ensure highest
customer satisfaction with our world class quality solutions.

At AarGees, we offer exciting career opportunities for every talented individual associated
with us, and we build entrepreneurial skills in every member, thus establishing ego-free
employee friendly work environment. We strongly encourage and recognize every
individual's contribution to the organization's growth. Every member at AarGees gets to work
with a young, vibrant and dynamic team.

Vision Statement of AarGees Business Solutions

“To be a world class IT solution provider and to become one of the most preferred IT partner
in the world.”

Mission Statement of AarGees Business Solutions

“At AarGees, we aim to offer cost effective world class quality IT solutions to every

18MBA216 Page 14
customer and to translate our solutions into value for our customers. We are also committed
to conduct our business in a fair, ethical and legal manner at every level of our organization.”

Company Profile

AarGees Business Solutions is a software service company providing value added in the
areas of product development, software projects and IT consultancy. ABS founded with a
mission to provide cost effective IT solution to various enterprises, basically in educational
sector. At ABS it is our constant endeavor to simplify cutting edge technology and enable
small and medium enterprises to harness the power of technology without committing vast
amount to money and manpower. ABS has expertise in implementation two tired, three tired
web based solutions and distributed client/server technology under Windows 2000, Windows
XP, and Windows 98. ABS has highly skilled Software Engineers and experienced Software
Analyst to provide easy and simple solutions. To leverage internet related technologies for
expansion of the prevailing database, we have a high level of expertise in Microsoft's .NET
and J2EE technologies. We have proficiency in oracle,MySQL,SQL Server and Access. We
have expertise in developing graphical user interfaces for business solution using VB, VC++
and Power builder over a period of time we have acquired considerable expertise in offering
smart, cost efficiency, e-solution to various organizations mainly education sectors. ABS has

18MBA216 Page 15
developed vertical expertise in the development of application for educational institution such
as Office-Automation, Library Management and Front Office Management & Back Office
Management. ABS has already implemented its software packages in more than 150
institutions in Karnataka.

Competitors for AarGees Business Solutions:

 Lib-Soft Pvt Ltd.
 Environ Software.
 Easy-lib Software.
 SHLR Pvt Ltd.
 NIC Company.
 Verus Solution Pvt Ltd.
 Orizon.
 Ad stock Software Pvt Ltd.
 Biblio.
 CMS.
 Contineo.
 eMIS.
 ERP System.
 Indian Exams.
 Mamashala.
 MC Kadkol.
 My Class Board.
 School Management.
 SLV Technology.
 Theorem Technology.
 Web SLCM.

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 Services

AarGees provides scratch-to-end application development and support services under its
success-proven Offshore IT Staffing methodology. AarGees is geared-up to take complete
ownership of its business partners IT needs through the complete lifecycle including the
requirements analysis activities

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 AarGees Business Solutions

(Company Structure)

Branches in Karnataka

Branch office Bangalore Main Branch Hubli

Company MD (Managing Directors)

Developer

Office Accountant

Assistant 1 Assistant 2 Assistant 3

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 AarGees Team, Services & Quality System

AarGees Business Solutions in an upcoming software development company; it offers

uniqueAnd innovative technology solutions by focusing on developing effective and
comprehensiveTechnology products & services in the areas of Educational Institution Related
Software,AarGeesUses perfect blend of knowledge and expertise in ensuring the maximum
efficiency in providing maximum customer value in every implementation of skills,
management and technology.

AarGees Motives:

 Utilizes the expertise to bring cutting edge technology solutions to clients without
committing vast amount of money and manpower.
 Aims to provide cost effective and accurate IT Solutions to various enterprises.
 Provide end-to-end business solutions that leverage technology.
 Assists enterprises to Enhance business through efficient cost management and
optimization.
 Ensure effective service management to achieve the customer’s definition of Quality
of service.

IT Services:

AarGees provides end-to-end solutions to clients, and helps its clients to realize newsolutions
and harness latest technology benefits at reasonable cost, with desired quality standard
andminimum time frames. AarGees works with various industries to build new products of
services andto implement business and technology strategies in today’s knowledge based
Global Economy.

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The Team:

AarGees has dedicated team of experienced professionals introduce new ideas and
leverageextensive tools to implement and manage net centric solutions that link business
strategy , People, Process, Organization structures and technology. With dedicated, skilled
software engineers, software analyst and professionals, AarGees executed successful
solutions for clients of educational sectors. AarGees committed and focused management
team is a fusion of highly experienced professionals with hands on experience in speedily and
successful through cross-cultural environments.

Quality System:

AarGees has a strong quality assurance and control measures to build quality into theproducts
and services. The quality procedures are well defined which will help ensure that
everyproduct or solution that AarGees provides high quality which will surpass the
customer’sexpectations. The process improvements are continuously driven by changing
market needs,suggestions for improvements and analysis of process performance.

Quality Process at Glance:

 Requirement specifications are translated into the functional specification after client
discussions and approval.
 Acceptance test plan and system test plan are drawn at this stage.
 System designing, reviews and integration test plan is drawn.
 Client approval is taken.
 Prototype development and program specification.
 Unit test plans are grown and client approval is taken.
 Coding and unit testing.
 System testing.
 Development.
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  Implementation and customization.

Skill Set Offered

Platform :Windows NT, Windows 2005 / 2003 server, UNIX, Linux
Web Server :IIS, Apache, Microsoft Site Server, Web logic Server APPLICATIONS
Database :Oracle 9i, Ms-SQL Server 2000/2005, My SQL, Ms- Access
Internet Environment: HTML, DHTML, WML, ASP, PHP, JAVA Scripts, VBScripts
Programming: C, C ++, VB 6.0, .net 2008 (ASP.NET, C#, VB.netLANGUAGES

Products of AarGees

 “E Lib software”-The Electronic Library Management Software

E-Lib is a Multi Lingual and multi-user Software (Kannada, Hindi and English). This
software allows you to generate various registers at the academic library. It has more than
200 customized reports. The built in barcode feature is available in the professional version
of e-lib. E Lib is made up with a super search engine for students and staff members “OPAC”
Online Public Access Cataloguing and “WEB OPAC”. This software simplifies the
complexity of the process at your College Library, and speeds up the process of
Accessioning, Cataloging, Stock verification and Transaction.

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 Introduction to Library Management Software
Library ManagementSoftware is a software application to maintain the records related to
Book Purchase, Stock Maintenance, Book Search, Catalogue, Book Issue, Book Returns,
Fine Collection, and all necessary requirements for the Library to manage day to day
operations. The main objective of the application is to automate the existing Software of
manually maintain the records of the Book Issue, Book Return from the student, Stock
Maintenance, Catalogue and Book Search to be computerized. So the Book Issue, Return,
Searching will be faster. This application can be used by any Library to automate the process
of manually maintaining the records related to the subject of maintaining the stock and Book
Issues.

Features of Library Management Software:

 Only basic knowledge of computers is required for operation of Library
Management Software. As it has user-friendly application interface.
 Library Management Software is Customizable and User Configurable.
 An inbuilt Settings module makes Library Management Software flexibility to
cater to diverse organizational needs.
 It is build on .NET technology - one of the most latest and upcoming
Technologies in the field of Information Technology, which makes you a
forerunner in the world of Information technology.
 Library Management Software brings information to the user's desktop through
integration across all modules.
 Library Management Software has pre-defined reports. These are used for normal
reporting as well as Administration & Staff development purpose. Additionally,
Library Management Software can be easily customized for their own customized
reports. Staff as well as student record is maintained
 Newspapers attendance is maintained
 Automatic fine fees calculation
 Keeps record of supplier’s and binders

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  Customized Report designing
 Configurable as per user’s requirements

 “E Admin software”-The Electronic Office Automation Software

This simplifies the complexity of the process at your college office. E admin has more than
200 customized reports as per the requirement of your University, JD office, NAAC and
Management. It speeds up the process of pre-Admission, Admission, Scholarship and
Examination work. It has a built in search engines which allows to retrieve information of the
student at your fingertip.

 This software is developed in new technology.

 Highly integrated secured software (Parallel Processing)
 It is menu driven and Flexible GUI design helps for customization of software
 Supports Multi user and Multi Tasking operation.
 Supports Client – Server concepts (Network Based).
 Provides high security in various levels like User Wise privileges (Rights), OS,
BackendLevels (Database Security).
 Supports Web technology and mobile technology to provide the information to end
user.
 It accommodates all courses and examination patterns.
 Supports multi faculty and multi level course structure.
 More than 1500 types customized reports.
 Generates various reports which are useful for University, NAC, UGC, LIC,
Management,College and Students.
 It speeds up all activities in the office and reduces manual work.
 99% accuracy looses 1% by the user.
 Provision to integrate with various hardware like Biometrics (Attendance machine
andthumb reader etc)
 Generates customized reports with minimum parameters.

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  Provides various SEARCH ENGINES to get the information very quickly and easily.
 Effective Back-up Procedure.
 Keeps track of user entry and record process (User Logs)
 Requires Minimum knowledge of computer to operate the software.

 “WEB OPAC & KIOSK”-The Online Public Access Catalogue:

The web OPAC supports searching of books, journals, non book materials and transactions
by sitting at any geographical location.

 “e AEMS” Electronic Autonomous Examination:

It suits for all autonomous colleges; they can set their own examination scheme or method for
their autonomous college, which generates candidates list with self generated seat number,
hall ticket, Exam Time table, barcode version, Block settings, marks card generation and
mainly gracing method.

 Websites:

We Design and develop the websites for the Educational Institutions, as per the requirement
of the University, NAAC, UGC and College Management.

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 SWOT ANALYSIS

Strengths Weaknesses

 Very strong technology  Lack of marketing expertise

 User friendly interface  Undifferentiated product or
 Strong technical team service (i.e.in relation to your
Internal

 A new, innovative product or competitors)

service  Location of our business
 Quality process and procedure  Late entry to metropolitan cities

Opportunity Threats

 A developing market such as  New competitor in your home

the internet based software market
 Mergers, joint ventures or  Price wars with competitor
External

strategic alliances  A competitor has a new,

 Moving into new market innovative product or service
segments that offer improved  Taxation is introduced on your
profits product or service
 Display higher
pricedcompetition with new
technology
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18MBA216 Page 26
 CLIENT LISTin Dharwad District

18MBA216 Page 27
 Literature Review

1) Title: Impact of automation on library services in selected management institutes at

Aligarh.
Journal:The Journal of Education for Business
Publication Date: 27 May 2014
Author: Anas Mohammad , Iqbal Jafar , Ahmad Parvez
Outcome:
Seventy per cent of librarians believe that automation has improved their
library’s services, while 85 per cent of users believe that an automated library system
is better than the traditional manual system.
Hence automation of educational institutions helps both staff and students to
enjoy ease in documentation.

2) Title: Automation of Time and Attendance using RFID Systems

Journal: 2nd International Conference on Emerging Technologies
Publication Date: 13-14 Nov. 2006
Author: AyshaQaiser , Shoab A Khan
Outcome:

18MBA216 Page 28
 This paper presents a concept to improve upon the automation in educational
environment using RFID technology. A system is implemented for the automation of
time and attendance using RFID systems. The students and faculty members are
provided with RFID devices/tags.
The RFID system makes it possible to monitor the movement of tagged users
and record their real time data and pass it to processing system to maintain a log.The
entire processing is done without human intervention.

3) Title: Categories for barriers to adoption of instructional technologies

Journal:Journal of College Teaching & Learning
Publication Date: June 2014
Author: Pat Reid
Outcome:
Although educational institutions spend a lot on instructional technologies, often
education administration complains that instructors are not adopting them.
Without a full understanding of possible barriers, higher education institutes are
hard-pressed to have automation in their educational institutions.  

4) Title: PRESENT STATUS OF LIBRARY AUTOMATION IN POLYTECHNIC

COLLEGES IN KARNATAKA STATE: A SURVEY
Journal: International Journal of Digital Library Services
Publication Date: June 2017
Author: Takappa R,K Ramakrishna Reddy
Outcome:
Majority of the Government and Private Polytechnic Libraries are in the
process of automation, and whereas, among Aided Polytechnics, more than half of the
Libraries have already been automated.
Majority of the Libraries, are facing the barriers, such as, insufficient funds,
lack of well trained staff, and lack of infrastructure.

5) Title: The Impact of Technology on Plagiarism Prevention and Detection: Research

Process Automation, a New Approach for Prevention
Journal: Plagiarism: Prevention, Practice and Policies 2004 Conference
Publication Date: 27-4-2004
Author: James Douglas Beasley
Outcome:
Focuses on the ability for a lecturer to utilise software to analyse student
papers and detect whether or not content was plagiarised from another source

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 6) Title: Automatic Control of Students' Attendance in Classrooms Using RFID
Journal: The Third International Conference on Systems and Networks
Communications
Publication Date: December 2008
Author: Francisco Silva , Víctor Filipe , António Pereira
Outcome:
Radio frequency identification (RFID) is one of the automatic identification
technologies used in automation of educational institutions which has no human
intervention.

7) Title: Setting the Research Agenda in Automated Timetabling: The Second

International Timetabling Competition
Journal: INFORMS Journal on Computing
Publication Date: 19 May 2009
Author: Barry McCollum,AndreaSchaerf, Ben Paechter, Paul McMullan, Rhyd
Lewis, Andrew J. Parkes, Luca Di Gaspero, RongQu, Edmund K. Burke
Outcome:
This focuses on a better area of educational timetabling which runs smoothly
in educational institutions.

8) Title: Automation of attendance system using RFID, biometrics, GSM Modem

with .Net framework
Journal: 2008 First IEEE International Conference
Publication Date: 28 July 2011
Author:
AamirNizamAnsari ; ArundhatiNavada ; SanchitAgarwal ; SiddharthPatil ; Balwant
A. Sonkamble
Outcome:

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 This paper focuses on the automation in case of attendance through various
ways listed like the students ID (identification) card is tagged with an Radio-
frequency identification (RFID) passive tag which is matched against the database
and only finalized once his fingerprint is verified using the biometric fingerprint
scanner.
The guardian is intimated by a sms (short message service) sent using the
GSM (Global System for Mobile Communications) Modem of the same that is the
student has reached the university or not on a daily basis.

Research Methodology
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 Research Proposal

The proposed research aims to draw current scenario of automation of institutes in Dharwad

district and to get clients, and to analyze the results in order to gather data to generate

recommendations on the strategic marketing of AarGees Business Solutions.

The various research are done to analyze the potential market for office automation software

in Dharwad district and these researches will help us to understand what is the colleges and

institution requirement and needs of office automation software in Dharwad district, all those

researches will be considered as the way of guidelines for the present research.

The accuracy of the research is ensured by the size of the sample, the techniques applied, and

the different features of the research – which covers both qualitative and quantitative aspects.

The research might suffer typical problems of any research as related to personal bias of the

surveyed population. Surveyed people in fact may have issues that can prevent them from

answering accurately to the questionnaire and this possibility has been already addressed by

designing the questionnaire in the easiest and less embarrassing possible way. The possibility

18MBA216 Page 32
of not being able to reach a customer has also been addressed by interviewing them

personally and interacting with them for the survey.

Methodology

Need for Research

The various researches are done to analyze the Potential Market for Office automation
software in Dharwad district and these researches will help us to understand what are the
colleges and institution needs and requirement of office automation software in Dharwad
district, all those researches will be considered as the way of guidelines for the present
research. The literature review helps to as compare our actual with the other existing data.

Research approach
This project report is done based on survey method.

Type of Research
This project report is done based on Descriptive research.

Types of data Collection

Both primary data and secondary data were collected.

Survey Method

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The related data or information will obtain by personal administration through questionnaire
i.e. personal survey.

Sampling Method

The method used for survey is Judgmental sampling method.

Population
The population for this research is all the schools and colleges in Dharwad district.

Sample size

 The sample size will be 66 colleges across Dharwad District.

Duration

Two Months

Sampling Design
Sampling Unit: Schools and Colleges

Sampling Method:Judgmental sampling

Sampling Size: 66

Research instrument: Questionnaire

Sampling Area: Dharwad District

Data collection
 Data collection is primary.

 For comparison purpose secondary data is considered.

 A questionnaire will be designed to take survey from the institutions.

18MBA216 Page 34
Data analysis
Data will be analyzed using bar chart to provide a comparative chart showing the amount of
response from the institutions.

The questionnaires will be analyzed by SPSS and excel to state a conclusion for the same.

DATA ANALYSIS

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 Educational Stream

Educational Stream

Frequency Percent Valid Percent Cumulative

Percent

18MBA216 Page 36
 Science 22 33.3 33.3 33.3

Commerce 16 24.2 24.2 57.6

School 21 31.8 31.8 89.4

Valid Medical 4 6.1 6.1 95.5

polytechnic 2 3.0 3.0 98.5

Law 1 1.5 1.5 100.0

Total 66 100.0 100.0

Interpretation: From a set of 66 samples surveyed 22 are PU science

college, 16 are PU commerce college, 21 are schools, 4 are Medical, 2 are
polytechnic and a law college.

Education Board

Educational Board

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 Frequency Percent Valid Percent Cumulative
Percent

CBSE 7 10.6 10.6 10.6

State 15 22.7 22.7 33.3

Valid PU 26 39.4 39.4 72.7

Other 18 27.3 27.3 100.0

Total 66 100.0 100.0

Interpretation: From a set of 66 samples surveyed 7 are CBSE board, 15

are state board, 26 are PU board and 18 are other board colleges.

Institutions established under?

Institutions established under

18MBA216 Page 38
 Frequency Percent Valid Percent Cumulative
Percent

Non_Aided 6 9.1 9.1 9.1

Aided 25 37.9 37.9 47.0

Valid
Private 35 53.0 53.0 100.0

Total 66 100.0 100.0

Interpretation: From a set of 66 samples surveyed 6 are Non-Aided, 25 are

Aided and 35 are private educational institutions.

Internet Facility

18MBA216 Page 39
 Internet Facility

Frequency Percent Valid Percent Cumulative

Percent

Yes 53 80.3 80.3 80.3

Valid No 13 19.7 19.7 100.0

Total 66 100.0 100.0

Interpretation: From a set of 66 samples surveyed 53 institutions have

internet facility and 13 institutions do not have internet facility.

Software Name

Frequency Percent

37 56.1

Biblio 1 1.5

CMS 1 1.5

Contineo 2 3.0

e-Admin 4 6.1

Valid eMIS 1 1.5

ERP System 1 1.5

Indian Exams 1 1.5

Mamashala 1 1.5

MC Kadkol 1 1.5

My class board 2 3.0

18MBA216 Page 40
 OWN 1 1.5

RGUHS 1 1.5

SATS 4 6.1

School Management 1 1.5

Schoolmate 1 1.5

SLV Technology 2 3.0

Theorem Technology 3 4.5

Web SLCM 1 1.5

Total 66 100.0

Interpretation: From a set of 66 samples surveyed 25 are already using

office automation software and 41(including SATS) are not yet using office
automation software.

Admission Module Usage

Admission Module Usage

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 Frequency Percent Valid Percent Cumulative
Percent

Fully Using 17 25.8 65.4 65.4

Valid Not Using 9 13.6 34.6 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 17 institutions are
fully using and 9 institutions are not usingadmission module.

Fees Module Usage

Fees Module Usage

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 Frequency Percent Valid Percent Cumulative
Percent

Fully Using 16 24.2 61.5 61.5

Valid Not Using 10 15.2 38.5 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 16 institutions are
fully using and 10 institutions are not usingfees module.

Timetable Module Usage

Time Table Module Usage

18MBA216 Page 43
 Frequency Percent Valid Percent Cumulative
Percent

Fully Using 7 10.6 26.9 26.9

Valid Not Using 19 28.8 73.1 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 7 institutions are
fully using and 19 institutions are not usingTimetable module.

Examination Module Usage

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 Examination Module Usage

Frequency Percent Valid Percent Cumulative

Percent

Fully Using 8 12.1 30.8 30.8

Valid Not Using 18 27.3 69.2 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 8 institutions are
fully using and 18 institutions are not usingExamination module.

SMS Module Usage

SMS Module Usage

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 Frequency Percent Valid Percent Cumulative
Percent

Fully Using 20 30.3 76.9 76.9

Valid Not Using 6 9.1 23.1 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 20 institutions are
fully using and 6 institutions are not usingSMS module.

Student Profile Module Usage

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 Student Profile Module Usage

Frequency Percent Valid Percent Cumulative

Percent

Fully Using 22 33.3 84.6 84.6

Valid Not Using 4 6.1 15.4 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 22 institutions are
fully using and 4 institutions are not usingStudent Profile module.

Staff Profile Module Usage

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 Staff Profile Module Usage

Frequency Percent Valid Percent Cumulative

Percent

Fully Using 23 34.8 88.5 88.5

Valid Not Using 3 4.5 11.5 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 23 institutions are
fully using and 3 institutions are not usingStaff Profile module.

Attendance Module Usage

18MBA216 Page 48
 Attendance Module Usage

Frequency Percent Valid Percent Cumulative

Percent

Fully Using 19 28.8 73.1 73.1

Partially Using 1 1.5 3.8 76.9

Valid
Not Using 6 9.1 23.1 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 19 institutions are
fully using, 1 is partially using and 6 institutions are not usingAttendance
module.

Feedback Module Usage

18MBA216 Page 49
 Teachers Feedback

Frequency Percent Valid Percent Cumulative

Percent

Fully Using 19 28.8 73.1 73.1

Valid Not Using 7 10.6 26.9 100.0

Total 26 39.4 100.0

Missing System 40 60.6
Total 66 100.0

Interpretation: From the above graph we can say that 19 institutions are
fully using and 7 institutions are not usingFeedback module.

Are you interested to use administration software?

18MBA216 Page 50
 Interested to use Admin software?

Frequency Percent Valid Percent Cumulative

Percent

Yes 5 7.6 12.2 12.2

No 33 50.0 80.5 92.7

Valid
Approach Later 3 4.5 7.3 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph out of 41 samples who are not
currently using admin software 5 are interested, 33 are not interested and 3
need some time.

Admission Module Interest

18MBA216 Page 51
 Admission Module

Frequency Percent Valid Percent Cumulative

Percent
No 37 56.1 90.2 90.2

Valid Yes 4 6.1 9.8 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 4 are interested in looking for Admission module and 37
are not.

Fees Module Interest

18MBA216 Page 52
 Fees_Module

Frequency Percent Valid Percent Cumulative

Percent

No 36 54.5 87.8 87.8

Valid Yes 5 7.6 12.2 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 5 are interested in looking for Fees module and 36 are
not.

TimeTable Module Interest

18MBA216 Page 53
 TimeTable_Module

Frequency Percent Valid Percent Cumulative

Percent

No 38 57.6 92.7 92.7

Valid Yes 3 4.5 7.3 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 3 are interested in looking for TimeTable module and 38
are not.

Examination Module Interest

18MBA216 Page 54
 Examination_Module

Frequency Percent Valid Percent Cumulative

Percent

No 38 57.6 92.7 92.7

Valid Yes 3 4.5 7.3 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 3 are interested in looking for Examination module and
38 are not.

SMS Module Interest

18MBA216 Page 55
 SMS_Module

Frequency Percent Valid Percent Cumulative

Percent

No 38 57.6 92.7 92.7

Valid Yes 3 4.5 7.3 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 3 are interested in looking for SMS module and 38 are
not.

Student Profile Module Interest

18MBA216 Page 56
 Student_Profile_Module

Frequency Percent Valid Percent Cumulative

Percent

No 37 56.1 90.2 90.2

Valid Yes 4 6.1 9.8 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 4 are interested in looking for Student Profile module
and 37 are not.

Staff Profile Module Interest

18MBA216 Page 57
 Staff_Profile_Module

Frequency Percent Valid Percent Cumulative

Percent

No 37 56.1 90.2 90.2

Valid Yes 4 6.1 9.8 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 4 are interested in looking for Staff Profile module and
37 are not.

Attendance Module Interest

18MBA216 Page 58
 Attendance_Module

Frequency Percent Valid Percent Cumulative

Percent
No 38 57.6 92.7 92.7

Valid Yes 3 4.5 7.3 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 3 are interested in looking for Attendance module and 38
are not.

Feedback Module Interest

18MBA216 Page 59
 Feedback_Module

Frequency Percent Valid Percent Cumulative

Percent

No 38 57.6 92.7 92.7

Valid Yes 3 4.5 7.3 100.0

Total 41 62.1 100.0

Missing System 25 37.9
Total 66 100.0

Interpretation: From the above graph we can say that out of the institutions who are
not using admin software only 3 are interested in looking for Feedback module and 38
are not.

18MBA216 Page 60
 Barriers for purchasing software

Frequency Percent Valid Percent Cumulative

Percent

Insufficient Fund 37 56.1 94.9 94.9

Valid Problem from authority 2 3.0 5.1 100.0

Total 39 59.1 100.0

Missing System 27 40.9
Total 66 100.0

Interpretation: From the above graph we can say that 37 institutions have insufficient
funds and 2 institutions are facing problem from the authority.

Remarks

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 35 32 31
30
25
20
15
10
5 4
1 0 0 1 0 1 0 Overall
0 Aargees
o l re f
ed ua so
De
m sfi an wa t
Sa
ti M oft r en
rs r
fo cu
g th
kin wi
Lo
o ed
tisfi
a
ots
N

Overall Aargees
Demo 1 0
Satisfied 32 4
Manual 31 0
Looking for software 1 0
Not satisfied with current sof 1 0

Interpretation:
From the above graph we can say that 32 institutions are satisfied with their
present practice.
4 institutions are currently using e-Admin software of Aargees Business Solution
and all 4 institutions are satisfied with e-Admin software.

Scope for Administration software modules

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 Scope
6
5
4
3
2
1 Scope
0
e e e e e e e e e
ul ul ul ul ul ul ul ul ul
od od od od od od od od od
_M n
M
le_
M
le_
M
le_
M
n_
M
S_
M
e_
M
k_
M
ees io fi fi b o M n c a c
F iss ro ro eT
a ati S a b
dm t_P _P im m
in end e ed
A ff F
en St
a T
Ex
a Att
tud
S

F %
Fees_Module 5 7.58
Admission Module 4 6.06
Student_Profile_Module 4 6.06
Staff_Profile_Module 4 6.06
TimeTable_Module 3 4.55
Examination_Module 3 4.55
SMS_Module 3 4.55
Attendance_Module 3 4.55
Feedback_Module 3 4.55

Interpretation:
 From the above graph we can say that Fees module has highest scope of 7.58%.
 Admission module, Student profile module, staff profile module have a scope of
6.06%.
 Timetable module, Examination module,SMS module,Attendance
module,Feedback module have a scope of 4.55%.

Findings

18MBA216 Page 63
  Out of 66 samples surveyed in Dharwad district, only 25 institutions are using office
automation software.
 Aargees has highest number of clients among the respondents in the study area.
 Aargees has 4 institutions using e-Admin software in surveyed samples and its
satisfaction level is 100%.
 Fees module has highest scope of 7.58% according to analysis.
 37 institutions have insufficient funds to buy office automation software.
 Out of those who are working manually 5 are interested in getting automated, 33 are
not interested and 3 need some time.
 Fully used Automated modules with respect to institutions:
Module No. of institutions
Admission 17
Fees 16
Time-Table 7
Examination 8
SMS 20
Student Profile 22
Staff Profile 23
Attendance 19
Feedback 19

 32 institutions are satisfied with their present practice.

Suggestions

 Majority of the respondents have given more importance to the price of the product so
company needs to be more cautious towards pricing of the product.

18MBA216 Page 64
  Institutions are ready to change their existing software, hence AarGees can provide
trial version to those institutions and convert them into their clients.

 Most of the respondents are highly concerned with the service maintenance & update
schemes offered by company that influences the buying behavior of customers.So the
company has to come up with special update schemes in their official website, which
may help to retain the customers and attract the new customers.

 According to my survey regarding the after sales service of AarGeesproduct, the

customerswere Satisfied. So, the company has keepserving its clientsbetter.

 Most of the institutions are planning to purchase the software through references. So
company should focus on effective ads through various Media.

 E-admin are having good features and satisfies the institution needs.

 Some of the respondents have expressed SATS which is a registration website

provided by government for free as a software. Aargees must convince the institutes
about their miss-conception.

Conclusion

Analysis shows that there are prospective customers who are in need of office
automation software. Hence company can come up with new technology such as web

18MBA216 Page 65
version. Company is in need of promotional activities in Dharwad district. Many of the
institutions are still handling manually as a result AarGees can target those institutions and
turn them into their clients.

The study helped me to gain valuable insights in Customer Buying Behavior and
Opportunity Analysis about the AarGees Business Solutions software. This project
titled“Marketing of Aargees Business Solution for office administration software ‘e-Admin’
in Dharwad District” has been a knowledge gaining experience for me. By interacting with
the office admins, I have been able to understand that customer’s perception towards
software’s of AarGees Business Solutions.

My whole project was a real exposure by interacting with the prospective or potential
customers. I interacted with the customers and a real learning took place.My interaction with
the customers will be a lifelong remembrance for me. I learned to interact with the unknown
people, which helped me a lot to become extrovert.I studied their behaviors regarding the
product. What they think about the product, what are their expectations, what influence their
buying behavior etc.

Bibliography
Aamir Nizam Ansari, A. N. (2011, July 28). Automation of attendance system using RFID, biometrics,
GSM Modem with .Net framework. Retrieved from
https://ieeexplore.ieee.org/abstract/document/6002032

18MBA216 Page 66
Anas Mohammad, I. J. (2014, May 27). Impact of automation on library services in selected
management institutes at Aligarh. Retrieved from
https://www.emerald.com/insight/content/doi/10.1108/EL-11-2011-0157/full/html

Aysha Qaiser, S. A. (2006, november 13). Automation of Time and Attendance using RFID Systems.
Retrieved from https://ieeexplore.ieee.org/abstract/document/4136896

Barry McCollum, A. S. (2009, may 19). Setting the research agenda in automated timetabling.
Retrieved from https://pubsonline.informs.org/doi/abs/10.1287/ijoc.1090.0320

beasley, J. D. (2004, april 27). The Impact of Technology on Plagiarism Prevention and Detection:
Research Process Automation, a New Approach for Prevention. Retrieved from
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.134.2382&rep=rep1&type=pdf

Francisco Silva, V. F. (2008, december). Automatic Control of Students' Attendance in Classrooms

Using RFID. Retrieved from https://ieeexplore.ieee.org/abstract/document/4693701

Reid, P. (2014, June). Automation of Time and Attendance using RFID Systems. Retrieved from
https://link.springer.com/article/10.1007/s10639-012-9222-z

Takappa R, K. R. (2017, June). Categories for barriers to adoption of instructional technologies.

Retrieved from http://www.ijodls.in/uploads/3/6/0/3/3603729/10ijodls217.pdf

Websites
 www.aargess.com
 www.clib.dauniv.ac.in
 www.industry20.com

Annexures
1) Name of the institution:_________________________________

18MBA216 Page 67
2) Contact person :_______________________________________

3) Name of the Principal : _________________________________

4) Address of Institution : _________________________________

6) Stream :
5) Contact Details :  Science [ ]
Landline  Commerce [ ]
No. :  Arts [ ]
Mobile No. :
Email Id : 7) Educational Board :
Website :
 CBSE [ ]
 State [ ]
 PU Board [ ]
 Other : __________

Internet facility : Yes [ ] No [ ] 8) Colleges established under :

Non Aided [ ] Aided [ ]
Minority [ ] Private [ ]

9) Are you using administration software in the institution :_

a) If yes : software name : ______________________________

software vendor : _____________________________

software price : _______________________________

provide usage for given Administration Software Modules

Modules Fully- Partially- Not-

Using Using Using
Admission
Fees
Time-table
Examination
SMS
Student Profile
Staff Profile
Attendance
Feedback
[Teachers]

Any other :__________________________________________________________________

b) If No, Are you interested to use administration software?

18MBA216 Page 68
 [ ] Yes

[ ] No

[ ] Approach Later

10) Which automation module are you looking for?

Admission
Fees
Time-table
Examination
SMS
Student Profile
Staff Profile
Attendance
Feedback [Teachers]

Any other module please specify: ________________________________________

11) Barriers :

[ ] Insufficient funds

[ ] Inadequate staff

[ ] Lack of staff coordination and skills

[ ] Lacks of used information technology knowledge

[ ] Problem from authority

12) Remarks

…………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

18MBA216 Page 69