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Why predictable infrastructure costs matter as competition tightens

2026-02-26

Adtech

Why predictable infrastructure costs matter as competition tightens

Discover how predictable infrastructure costs help adtech teams bid smarter and scale confidently.

When bidding outcomes degrade, who owns performance?

2026-02-26

Adtech

When bidding outcomes degrade, who owns performance?

When bidding outcomes degrade, the question can’t stall at the infrastructure layer. Ownership needs to be clear, and execution explainable.

Real-Time Bidding at scale: why engineering for consistency beats elasticity

2026-02-26

Adtech

Real-Time Bidding at scale: why engineering for consistency beats elasticity

RTB platforms need consistent, low-latency performance to handle high QPS. See how deterministic infrastructure improves execution & protects revenue.

2026-02-26

Adtech

What your cloud bill isn’t telling you about adtech ROI

Learn how CPU contention, overprovisioning, and hidden cloud costs affect cost-per-bid in adtech - and how bare metal improves performance & ROI predictability.

2026-02-26

Adtech

A beginner’s guide to solving adtech infrastructure challenges

A beginner-friendly guide to fixing speed, cost, bandwidth, storage, and change in adtech.

2026-02-26

Adtech

The ultimate hosting guide for leaders in adtech

Here are six practical infrastructure tips that consistently show up in successful adtech stacks, and why they matter when choosing the right provider.

2026-02-26

Streaming

Stabilizing cost and performance across always-on streaming data pipelines

Stabilize streaming pipeline performance and cost across always-on workloads.

2026-02-26

Streaming

Matching streaming workloads to the right environment with hybrid infrastructure

Learn why workload alignment matters in streaming infrastructure.

2026-02-26

Adtech

Ad spend at scale: inside adtech’s algorithmic era

The conversation has shifted from ‘how do we survive budget cuts?’ to ‘how do we compete in a performance driven, always-on market?’ The result, inevitably, is a total market value that is set to nearly double since the pandemic.