Sweepsy has built a reputation as a respected trade publication within the sweepstakes and social casino industry. Our work is frequently cited by industry analysts, regulatory experts, and even major news outlets looking for clear, fact-based coverage of an incredibly fast-moving market.
From day one, our goal has been to take a balanced approach for the industry and players. We don’t lean into hype or gossip. Instead, our reporting is grounded in objectivity, highlighting both opportunities and concerns as they arise. This approach has helped position Sweepsy as a go-to reference point for those who want reliable insights into trends, promotions, legislation, and business developments in the space.
Sweepsy.com is owned by Pacific Tide Media. The team behind the site consists of industry experts with decades of experience as writers, editors, journalists, players and more.
Want to contribute? We’re always looking for experienced journalists and analysts who share our commitment to accurate, independent reporting and can advance the story. Contact us to discuss opportunities.
Need some data or commentary? Our team is ready to assist with analysis or commentary. Reach out to discuss opportunities.
Meet the team
Our content team brings diverse expertise in journalism and research-driven content creation. Each piece undergoes multiple stages of development, from initial briefs through writing, editing, and rigorous fact-checking. We maintain regular update cycles to ensure all content accurately reflects current market conditions.
With nearly two decades of experience in content, SEO, and operational leadership, Cheryle has built and managed hundreds of websites. She helps scale initiatives. Prior to Sweepsy, she led content and growth strategy at Catena Media for five years.
Social media: LinkedIn
With over 17 years of experience in affiliate marketing and SEO, Matt Coles has helped businesses maximize online visibility and achieve organic growth. Since 2007, Matt has held leadership roles across the online gambling industry, driving innovation and delivering measurable results.
Social media: LinkedIn
Editorial team
Erin Flynn Jay
Erin Flynn Jay is a freelance reporter based in Philadelphia. Since 2023, she has covered mortgage and housing news for The Mortgage Note. Other recent writing includes Bucks County Beacon, Metro Philly and Woman’s World Magazine. She wrote for PlayPA from 2022-23.
Jason Brow
Jason Brow is a contributing breaking news writer with over ten years covering music and pop culture. His work has been featured in esteemed publications like CREEM, Treble, New Noise, Us Weekly, and People. He previously worked as the music editor for Hollywood Life. He holds a Master’s Degree from Southern Connecticut State University.
Dan Holmes
Dan launched his first website in the 1990s. He has written more than 4 million words for the internet and print. He previously worked for the National Baseball Hall of Fame and Museum, Major League Baseball, and minor league baseball as a producer and writer. His writing has appeared in The Athletic, Sporting News, Detroit Free Press, The Oklahoman, and Wall Street Journal. He has nearly a decade of experience covering the gaming industry in the United States.
Mike Breen
Mike Breen has been a professional writer and editor covering a wide range of topics for more than 30 years. He’s been a freelance gaming industry writer since 2020, reporting on sports betting, online casinos, and more for various Catena Media sites and PredictionNews.com in 2025. Prior to that, Mike was a founding editor at his hometown altweekly newspaper in Cincinnati, Ohio, where he extensively covered local arts, music and news.
Review team
Nicole Myslik
Nicole is our go-to expert for ensuring our pages are always accurate. She is a pro at creating dynamic, user-friendly pages so you can find what you need. With a keen eye for detail, Nicole handles weekly and monthly content updates and fact-checks information.
Sadonna Price
As a writer, Sadonna strives to provide honest and real information with no sugarcoating. She has worked with several top research sites in the industry. Sadonna does a little of everything at Sweepsy. She covers local news, provides insights as a player and has reviewed the majority of the sweepstake casinos and plays live on our YouTube channel.
Martin Green
Martin Green is an experienced writer who has covered the online casino, poker, and sports betting industry since 2011. He spent five years working for William Hill before beginning a career in journalism. His qualifications include a bachelor’s degree in English Literature, a master’s degree in creative writing, and a National Qualification in Journalism.
Cole Rush
Cole Rush has been in the gambling industry orbit for more than 10 years. His work spans the entire gambling ecosystem, including sports betting, sweepstakes gaming, lottery, and online casinos. Cole relishes writing about the weird and wacky corners of the gambling world, but he happily covers the usual suspects as well.
Social media: LinkedIn
Dan Moran
Mike Breen has been a professional writer and editor covering a wide range of topics for more than 30 years. He’s been a freelance gaming industry writer since 2020, reporting on sports betting, online casinos, and more for various Catena Media sites and PredictionNews.com in 2025. Prior to that, Mike was a founding editor at his hometown altweekly newspaper in Cincinnati, Ohio, where he extensively covered local arts, music and news.
Media mentions
Our reporting coverage at Sweepsy has been recognized across the industry, with mentions in leading news outlets, trade publications, and analyst reports. These citations reflect our commitment to balanced, fact-driven and original coverage of the sweepstakes space.
- Earnings+More (01/06/2026): Fliff has launched Superstars, a real-money, P2P DFS contest format, in California and 10 other states just as sweepstakes-style play went offline under new state rules. As reported by Sweepsy, the product mirrors pool-based DFS formats offered by PrizePicks and Underdog. (Staff)
- TheClosingLine (12/31/2025): If you want more granular coverage of the sweepstakes industry, I recommend bookmarking Sweepsy, which does an excellent job with all of this. (Dustin Gouker)
- Yogonet.com (11/12/2025): VGW’s sweepstakes casinos, Chumba Casino and LuckyLand Slots, will phase out Sweeps Coin play in West Virginia starting Tuesday, a VGW spokesperson told Sweepsy. (Yogonet.com Staff)
- Yahoo Finance (11/10/2025): “VGW’s sweepstakes casinos, Chumba Casino and LuckyLand Slots, will begin to phase out Promotional Play with Sweeps Coins in West Virginia on Tuesday, a VGW spokesperson told Sweepsy.” (Ziv Chen)
- CalMatters.org (09/22/2025): “Card rooms and the association of cities reliant on the revenue they receive from the gambling halls also initially opposed it. The bill didn’t specifically target card rooms, but the tribes’ rival gambling establishments, still smarting from last year’s legislative defeat, worried their competitors would find a way to use the pending law against them. The bill was later modified to address the card rooms’ concerns.” (Ryan Sabalow)
- Forbes.com (08/25/2025): “The gambling internet café operations have transitioned into calling the internet home,” one lawsuit proclaims, pointing to VGW’s alleged role in “pioneering this migration of ‘sweepstakes casinos’ to the world wide web.” (Daniel Wallach)
- STP Substack (08/19/2025): California tribe breaks ranks and supports sweepstakes [Sweepsy]: In California, the Kletsel Economic Development Authority (KEDA) has urged the Senate Appropriations Committee to reject AB 831, a bill restricting casino-style online sweepstakes games. (Steve Ruddock)
- Yogonet.com (07/15/2025): As reported by Sweepsy.com, a news and trade publication, VGW has implemented a sales tax on Gold Coin purchases in a handful of states as its entry point to working with regulators. (Yogonet staff)
- Next.io (07/11/2025): A VGW spokesperson told sweepstakes casino trade site Sweepsy yesterday: “We acknowledge this is a change for some of our players, but as the legal framework has evolved over time, we’ve determined it is the appropriate time to take this action. (Zak Thomas-Akoo)
- SGLA (07/03/2025): Sweepsy: For sweeps casinos, Reddit post helps show why they want regulation over bans (SGLA)
- NelsonMullins.com (06/27/2025): In addition, anti-gambling legislation that targets payment processors in addition to operators and other vendors and suppliers has been circulating in a growing pool of states. (Katherine Guarino Baker)
- EGR Global (06/18/2025): Both state regulators have ordered multiple sweepstakes operators to halt all activities, with offshore, unlicensed bookmakers also caught in regulatory sting. (Josh O’Brian)
- SportsBettingDime (05/27/2025): “We can confirm that following careful consideration, we’ve informed players of a decision to phase out Promotional Play (sweepstakes promotions) in the state of New York,” a VGW spokesperson said. (Robert Linneham)
- TheClosingLine (03/27/2025): Following Senate Bill S9226, which seeks to ban online sweepstakes casinos in the state explicitly, companies like Hello Millions, SportsMillions, PlayFame, SpinBlitz, and now Rolling Riches have begun winding down their services for New York residents. (Dustin Gouker)
- Compliance +More (02/25/2025): Sweepsy has looked into what the new Google Ads regime being launched on April 14 will mean for sweepstakes casinos and suggested that, while “on the surface” nothing appears to have changed, the devil lies in the details. (Compliance+More)
- SBCAmericas (02/18/2025): The world’s largest sweepstakes casino operator has announced the raising of its minimum playing age from 18 to 21 marking a significant shift in the industry. VGW has applied the age requirement to its Chumba Casino, LuckyLand Slots and Global Poker brands. (Justin Byers)
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