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Zappi news is where you can find all our latest company updates. Refreshed frequently to give you the best and latest news, tips, ideas and inspiration.

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News | Zappi

News

Marketers and insights managers turn to Zappi for insights, blogs, events, webinars and podcast episodes to inspire advertising and innovation research and testing.

Latest Inspiration and News | Zappi

The latest from Zappi

The Zappi blog is your go-to place for insights, tips and inspiration. Updated frequently to give you the best and latest news, tips, ideas and inspiration.

Blog | Zappi

Blog

Join Zappi hosts as they get inside the world of consumer insights. They chat with global brand leaders who share their experience and tips.

Inside Insights Podcast | Zappi

Podcast

Looking for the most inspiring content in advertising and innovation insights? You've come to the right place.

Product Webinars, Tips and Ideas | Zappi

Webinars

Join industry leaders at Zappi's global events to share knowledge, build community and inspire change in marketing and insights. 

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Events

Blog / Hero / Optimize Pack

Zappi is relaunching Optimize Pack to help brands make smarter packaging decisions earlier. Designed for early-stage and low-medium risk pack testing, Optimize Pack combines behavioral shelf metrics, powerful brand diagnostics, and AI-driven reporting to show whether a pack stands out, drives purchase, and feels on brand—while there’s still time to improve it.

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Zappi relaunches Optimize Pack to help brands win at the shelf

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EOY SEO

Zappi's 2025 year in insights

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Zappi renews its B Corp certification, showcasing measurable progress on emissions reduction, inclusive growth and community impact across its global business.

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Zappi Renews B Corp Certification With an 89.8 Impact Score—Raising the Bar for Responsible Growth

Zappi renews its B-Corp certification – how we’re continuing to raise the bar

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Zappi is honored with the 2025 MRS Technology Innovation Award for advancing connected insight systems powered by AI Agents.

Zappi Earns 2025 MRS Technology Innovation Award for AI-Powered Insights

Zappi wins the 2025 ASC/MRS award for Best Technology Innovation

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Zappi’s Christmas 2025 report uncovers why emotional storytelling, nostalgia and smart use of AI powered the season’s most effective holiday ads.

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Top Christmas Ads 2025: How Emotion and AI Won Consumers

Emotional Ads, Classic Characters and AI: What Made 2025’s Holiday Ads a Hit With Consumers 

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Research-Live: Zappi releases brand health tracker

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Zappi Introduces Its First Brand Health Tracker: Connected, Always-On and Accessible for Every Marketing Team

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Keep your finger on the pulse: Introducing Zappi’s Brand Health Tracker

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Forbes: Your AI Investments Won’t Pay Off Until You Fix This C-Suite Blind Spot

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Fast Company: How AI is Reshaping Agency Strategy and Storytelling in 2025

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Greenbook: From Cost Center to Growth Driver: The Case for Connected Insights

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Quirk's: The importance of bringing insights and marketing teams together

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QSR: 5 Must-Know Themes for QSR Leaders This Earnings Season

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Zappi introduces a new solution for testing restaurant offers and limited-time promotions

Inside Insights relaunch Hero

Discover Inside Insights Season 10 — the reimagined podcast bridging marketing and consumer insights to help brands win with consumers. Hosted by Zappi’s Nataly Kelly and Steve Phillips, featuring leaders from PepsiCo, Visa, Unilever, and more. Explore bold conversations on connected insights, smarter decisions, and brand growth. Tune in on Spotify, Apple Podcasts, or YouTube to learn how collaboration drives impact in today’s fast-changing market.

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Inside Insights Season 10: Bridging Marketing and Consumer Insights | Hosted by Nataly Kelly & Steve Phillips | Bold Conversations on Brand Growth, Connected Insights, and Winning with Consumers | Listen on Spotify, Apple & YouTube

The new Inside Insights: Bridging the gap between marketing and insights

Forbes: Solving AI’s WEIRD Bias: The Case For Contextualizing With Consumer Data

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AI Investment Surges, but Data Fragmentation Blocks Brands from Unlocking Insights, Zappi Study Reveals

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Smarter ad-hoc research, made simple: Introducing the new Ask Anything

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Zappi expands Amplify Advertising System with out-of-home testing

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Zappi makes its proprietary data work for you: Introducing the Normative Data Agent for AI-powered ideation

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Marketing Week: B2B marketing, effectiveness, influencers: 5 interesting stats to start your week

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NYSE TV: Steve Phillips, Co-founder + Chief Innovation Officer, Zappi Joins NYSE TV Live

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Chain Store Age: Survey: Most consumers already changing spending habits due to tariffs

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ZAPPI DELIVERED 243% ROI FOR GLOBAL CONSUMER BRANDS, ACCORDING TO INDEPENDENT STUDY

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