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Ro98ert/README.md

Data Analytics Portfolio β€” Robert Amartisoaei

Overview

Welcome to my Data Analytics Portfolio. I am an Electrical Engineer transitioned into Data Analytics, leveraging a background in telecommunications testing, validation, and performance monitoring to solve business problems.

This portfolio demonstrates my ability to clean, analyze, and interpret complex datasets using SQL, R, and Tableau. Below are selected case studies that translate technical findings into actionable strategic insights.

Technical Skills

Domain Tools & Competencies
Analytics SQL (Joins, CTEs, Aggregations), R (Tidyverse, ggplot2, Data Cleaning)
Visualization Tableau (Dashboards, Storytelling), Excel/Sheets (Pivot Tables)
Engineering Telecom Hardware Validation, Network Traffic Monitoring, Systems Analysis
Soft Skills Cross-functional Communication, Technical Documentation, Strategic Problem Solving

Featured Case Studies

1. Cyclistic Bike-Share Analysis

Objective: Analyze usage patterns of casual riders versus annual members to identify conversion opportunities.

  • Tech Stack: R, Spreadsheets.
  • Key Actions: Processed 12 months of trip data, engineered features for ride duration/timing, and identified distinct behavioral segments.
  • Outcome: Delivered data-driven recommendations for targeted marketing campaigns to increase membership conversion.

View Project:

2. Bellabeat Smart Device Usage Analysis

Objective: Analyze health data from smart devices to detect trends and inform marketing strategies for a women's wellness company.

  • Tech Stack: SQL, R (Tidyverse, ggplot2), R Markdown.
  • Key Actions: Cleaned daily/hourly Fitbit data, analyzed correlations between activity, sleep, and caloric burn, and audited data quality (non-wear days).
  • Outcome: Provided actionable recommendations for app feature development and user engagement strategies.

View Project:

Contact & Links

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  1. Bellabeat-Case-Study Bellabeat-Case-Study Public

    Analyze smart device usage data to identify trends and guide marketing strategies for Bellabeat, a high-tech wellness company for women.

    R

  2. Cyclistic-Case-Study Cyclistic-Case-Study Public

    Analysis of bike-share data using SQL and R to identify conversion opportunities.

    R