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Consulting Blog Template

Create a professional consulting blog with the MkDocs Material theme.

Deployment Steps

  1. Install Dependencies: Ensure all packages are installed.

    pip install -r requirements-doc.txt

    or

    poetry install
  2. Run Locally: Start a local server to preview your site.

    mkdocs serve -w .
  3. Deploy to GitHub Pages: Go live with:

    mkdocs gh-deploy

    In https://github.com/TengHu/blog/settings/pages, set custom domain as nieltenghu.com.

    Checkout mkdocs/mkdocs#973 (comment)

Tasks to Complete

  • Customize mkdocs.yml with your site details.
  • Update docs/index.md with your landing page info.
  • Revise docs/services.md with your services.
  • Set up Cal.com and update links in docs/index.md and docs/services.md.
  • Add blog posts to docs/blog/posts/.

Crafting Effective Content

Value Equation

Maximize content value by addressing:

  • Dream Outcome: Reader's goal
  • Probability of Success: Likelihood of achieving it
  • Time: Duration needed
  • Effort: Work required

AIDA Framework

  1. Attention: Capture interest
  2. Interest: Engage with relevant info
  3. Desire: Connect emotionally
  4. Action: Prompt next steps

Landing Page Essentials

  1. Hero Section: Benefit-driven headline, pain point subheadline, strong CTA.
  2. Social Proof: Testimonials, case studies, credentials.
  3. Value Proposition: Outcome statements, timeframes, effort, success indicators.

Tips for Success

  • Test different versions and CTAs.
  • Focus on clarity; avoid jargon.
  • Build trust with specific results and testimonials.

Common Mistakes

  • Focus on benefits, not features.
  • Be specific, not vague.
  • Provide social proof.
  • Use strong CTAs.

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