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End-to-end data science project simulating a BCG X engagement with PowerCo — analyzing customer churn through business framing, EDA, feature engineering, modeling, and executive recommendations.

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hemgandhi13/bcgx-powerco-churn-analysis

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⚡ BCG X PowerCo Churn Analysis

Data Science Job Simulation – September 2025



🌐 Overview

This project simulates the role of a Junior Data Scientist at BCG X, working with the client PowerCo – a major gas & electricity utility.
The goal: analyze churn, build predictive models, and deliver business recommendations to improve customer retention.


🗂️ Repository Structure

📂 assets/
  📄 certificate.png – Forage certificate

📂 notes/
  📄 LEARNINGS.md – Reflections & key skills gained
  📄 NOTES.md – Detailed workflow documentation

📂 task_1_business_understanding/
  📄 task1.md – Business Understanding & Problem Framing

📂 task_2_eda/
  📂 data/ – Raw & cleaned data files
  📂 notebooks/ – Jupyter notebooks for EDA
  📄 task2.md – Exploratory Data Analysis & Data Cleaning

📂 task_3_feature_engineering/
  📂 data/ – Feature-engineered data
  📂 notebooks/ – Notebooks for transformations
  📄 task3.md – Feature Engineering summary

📂 task_4_modeling/
  📂 data/ – Model-ready datasets
  📂 notebooks/ – Model training & evaluation notebooks
  📄 task4.md – Modeling results

📂 task_5_executive_summary/
  📄 task5.md – Executive Summary deliverable

📄 intro.md – Introduction to BCG X & PowerCo
📄 README.md – Main landing page


🔗 Quick Links


📊 Workflow Highlights

  • Task 1 – Business Understanding → Framed churn as a price sensitivity problem & outlined data needs.
  • Task 2 – EDA → Cleaned messy data, found churn rate ~10%, and identified sales channel & contract type as key drivers.
  • Task 3 – Feature Engineering → Applied log transforms, one-hot encoding, and date-derived features for model readiness.
  • Task 4 – Modeling → Built Decision Tree, and Random Forest; Random Forest achieved ~50% recall, the key business metric.
  • Task 5 – Executive Summary → Consolidated findings into a client-facing recommendation for PowerCo.

📜 Certificate

Forage – BCG X Data Science Job Simulation (Sept 2025)


👤 Author

Hem Gandhi


This repository demonstrates an end-to-end data science workflow — from business framing → EDA → feature engineering → modeling → executive recommendations — packaged in a recruiter-ready portfolio project.

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End-to-end data science project simulating a BCG X engagement with PowerCo — analyzing customer churn through business framing, EDA, feature engineering, modeling, and executive recommendations.

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