Jeremy Keith

Jeremy Keith

Making websites. Writing books. Hosting a podcast. Speaking at events. Living in Brighton. Working at Clearleft. Playing music. Taking photos. Answering email.

Journal 3189 Codestin Search App Links 10699 Codestin Search App Articles 87 Codestin Search App Notes 7946 Codestin Search App

Wednesday, October 22nd, 2025

Most of What We Call Progress - Yusuf Aytas

Every engineer eventually overbuilds something. You think you’re being smart. You’re thinking ahead, building for growth and before you know it, you’ve created a system ten times heavier than your actual problem. That’s the trap. We keep designing for imaginary futures for scale that may never come and call it engineering. But it’s not engineering. It’s over-engineering.

The industry rewards it too. Nobody gets promoted for keeping things small and sane. You get promoted for complexity.

Tuesday, October 21st, 2025

Jake Archibald is speaking at Web Day Out

I’m very happy to announce that the one and only Jake Jaffa-The-Cake Archibald will be speaking at Web Day Out!

Given the agenda for this event, I think you’ll agree that Jake is a perfect fit. He’s been at the forefront of championing user-centred web standards, writing specs and shipping features in browsers.

Along the way he’s also created two valuable performance tools that I use all the time: SVGOMG and Squoosh, which has a permanent place in my dock—if you need to compress images, I highly recommend adding this progressive web app to your desktop.

He’s the man behind service workers and view transitions—two of the most important features for making websites first-class citizens on any device.

So what will he talk about at Web Day Out? Image formats? Offline functionality? Smooth animations? Something else entirely?

All will be revealed soon. In the meantime, grab yourself a ticket to Web Day Out—it’s just £225+VAT—and I’ll see you in Brighton on Thursday, 12 March 2026!

Monday, October 20th, 2025

Jessica and Mango the dog sitting side by side at a table with a coffee on it.

Having a coffee with Mango.

Confession: I can never remember the actual name of the coffee shop so in my mind it’s Mango’s.

Sunday, October 19th, 2025

Saturday, October 18th, 2025

Friday, October 17th, 2025

Thursday, October 16th, 2025

Wednesday, October 15th, 2025

Tuesday, October 14th, 2025

The Lifeblood of the Web · Matthias Ott

If you need to convince someone – your boss, your team, your family, or also yourself – then explain that going to a conference isn’t just another trip away from “real work.” No, this is the real work: investing in your craft, your connections, your growth.

Matthias nails why should go to events …like, say, Web Day Out.

There’s something magical about walking into a conference venue in the morning. The hum of first conversations, the smell of coffee, the anticipation, and the smiling faces. And the unspoken feeling that we all belong here, that we are here for the same reason: because we care about the same things and we all have, in some way or another, built our lives around the Web.

Default Isn’t Design

Framework monoculture is a psychology problem as much as a tech problem. When one approach becomes “how things are done,” we unconsciously defend it even when standards would give us a healthier, more interoperable ecosystem. Psychologists call this reflex System Justification.

The explains a lot about React-driven front-end development!

When a single toolset becomes the default, we don’t just prefer it, we build narratives that justify it. And that’s when a tool quietly becomes a gate or even a destructive force.

Reasoning

Tim recently gave a talk at Smashing Conference in New York called One Step Ahead. Based on the slides, it looks like it was an excellent talk.

Towards the end, there’s a slide that could be the tagline for Web Day Out:

Betting on the browser is our best chance at long-term success.

Most of the talk focuses on two technologies that you can add to any website with just a couple of lines of code: view transitions and speculation rules.

I’m using both of them on The Session and I can testify to their superpowers—super-snappy navigations with smooth animations.

Honestly, that takes care of 95% of the reasons for building a single-page app (the other 5% would be around managing state, which most sites—e-commerce, publishing, whatever—don’t need to bother with). Instead build a good ol’-fashioned website with pages of HTML linked together, then apply view transitions and speculation rules.

I mean, why wouldn’t you do that?

That’s not a rhetorical question. I’m genuinely interested in the reasons why people would reject a simple declarative solution in favour of the complexity of doing everything with a big JavaScript framework.

One reason might be browser support. After all, both view transitions and speculation rules are designed to be used as progressive enhancements, regardless of how many browsers happen to support them right now. If you want to attempt to have complete control, I understand why you might reach for the single-page app model, even if it means bloating the initial payload.

But think about that mindset for a second. Rather than reward the browsers that support modern features, you would instead be punishing them. You’d be treating every browser the same. Instead of taking advantage of the amazing features that some browsers have, you’d rather act as though they’re no different to legacy browsers.

I kind of understand the thinking behind that. You assume a level playing field by treating every browser as though they’re Internet Explorer. But what a waste! You ship tons of uneccesary code to perfectly capable browsers.

That could be the tagline for React.

Monday, October 13th, 2025

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