Stronger Design Principles Start with One Question: ‘Versus What?’
In order for principles to truly drive the work and serve as a good framework for the outcomes, they have to be debated, opinionated, and painful.
Yes! Design principles aren’t there to make you feel good; they should provoke arguments.
One of the tests that I’ve developed in thinking through writing down principles, design or otherwise, is to ask the question: “versus what?”.