Publish

Social media scheduling lets you plan and publish content automatically at your preferred time across different platforms. Simply add your posts to Buffer’s queue or calendar, customize them for each platform, set a time, and we’ll handle the rest. This saves you time and helps you reach your audience when they’re most active.

Buffer’s publishing and scheduling tools help you plan, collaborate, and publish content that drives engagement and growth. Key features include customizable posting schedules, a composer to tailor posts for each platform, a visual calendar to plan your posts, and a queue to plan when each post is delivered. We support integrations with more than 10 of the leading social media platforms and are always adding more.

With Buffer you can plan, schedule, and share your content to Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profile, and Start Page all from one simple dashboard.

The plan you subscribe to will determine how many posts you can schedule in advance. Our Essentials and Team plans provide allow you to schedule up to 2,000 posts simultaneously, while our Free plan allows you to schedule 10 posts per channel, up to 30 total if you have three channels connected. Learn more about our scheduling limits in our Help Center.

Buffer allows you to easily schedule posts to multiple social channels by clicking the + New button at the top of your dashboard. Click the + New button to open the composer, and then simply click each channel to which you want the post scheduled. As you make your selections, channel avatars will be colored. Channel avatars that are not selected will remain uncolored.

Buffer supports a wide range of content and media formats across our supported social channels. Get a detailed breakdown of all supported content types.

This usually happens when Meta revokes or expires the access token Buffer uses, often after password changes, security checks, role or permission changes, or removing Buffer from Business Integrations. Reconnect the channel in Buffer and confirm your Facebook Page or Business permissions are still correct. If the issue continues, capture the error and contact Buffer support.

Yes. You can create one post, select multiple channels, and customize the caption, hashtags, link, and scheduled time for each platform before scheduling. After scheduling, each platform version becomes its own post in that channel’s queue and calendar, so you can edit or reschedule them independently.

Buffer’s recommended times are suggestions based on general engagement patterns and, on some plans, recent performance. Use them as a starting point, then compare against native analytics and adjust your posting schedule based on what actually performs for your audience.

Auto-publish means Buffer posts directly to the network at the scheduled time. Notification-based posting means Buffer sends a push notification and you finish posting in the native app. Notifications are used when a platform’s API doesn’t support a format or feature, such as Instagram Stories or native-only effects like music and stickers.

Yes. Buffer supports scheduling Instagram carousels and Reels, and on paid plans you can also schedule a first comment. This lets you keep captions clean while publishing hashtags automatically when the post goes live.

On the free plan, you can connect up to three channels and schedule up to ten posts per channel, for a maximum of thirty queued posts at one time. You can schedule as far ahead as you like; limits apply to queue size, not time.

You can schedule X (Twitter) threads directly in Buffer. Create the thread in the composer by adding multiple posts, preview it, and schedule it. Buffer publishes each post in order at the scheduled time.

Buffer supports scheduling short-form videos with captions and hashtags as long as files meet each platform’s specs. Custom thumbnails are supported on some channels; where not supported, the platform will automatically select a cover frame.