Overview
The Facebooks Ads for Apps Overview describes the components and tools you will use to run ads on Facebook for your apps.
Components
Ad Campaigns
You can create and run app ads with the app installs as the objective using the Marketing API or the Ads Manager.
Ads Manager
You can use the Ads Manager to create an App Ad and to track both automated and manual app ads.
App Ads Helper
THe App Ads Helper allows you to check the performance of your mobile app ads, see the latest install events, and verify that app events and deep links are working.
App Events
App events allow you to track specific actions or events that occur on your app.
Business Manager
To run ads on Facebook, you must have or be a part of a Business Manager that is connected to your app.
App
To get the most out of your app ads, you will want to register your app with Meta, and connect your app to your business manager and your ad account.
Meta Business SDK
If you want to use ad objectives other than App Installs, you will need to implement one of the following: