DYOR (Do Your Own Research) is a self-directed exploration phase where the team investigates possibilities, gathers insights, and builds understanding before defining a focused solution.
For this cycle, our Big Idea centers on Art Exhibition — specifically exploring how people experience, appreciate, and sustain their connection with paintings beyond the exhibition space.
We aim to uncover opportunities that allow art enthusiasts to transform short-term inspiration into lasting appreciation.
The purpose of this DYOR phase is to understand:
- How people engage with art exhibitions, especially paintings.
- What motivates them to attend and what they expect from the experience.
- What happens afterward — how they keep or lose their emotional connection with artworks.
- Where the opportunities lie to create meaningful and continuous engagement between visitors and art.
This understanding will guide us toward defining the right problem space and building a foundation for ideation in the next cycle.
| Theme | Description |
|---|---|
| Art Experience | Understanding how visitors perceive and interact with artworks inside exhibitions. |
| Appreciation Journey | Exploring how emotional, aesthetic, and reflective experiences shape appreciation. |
| Memory & Continuity | Investigating how visitors remember, revisit, or lose connection after leaving an exhibition. |
| Opportunity Discovery | Identifying behavioral gaps and needs that can inspire new forms of art engagement. |
- What motivates people to attend a painting exhibition?
- What do they seek or feel while viewing art?
- What happens after they leave the exhibition?
- How do they keep or lose the connection with the artworks they love?
- What kind of experience would make them want to revisit or stay engaged with art?
- Behavioral Insights — A clearer understanding of visitors’ journeys before, during, and after exhibitions.
- Refined Challenge — A specific problem statement that defines what hinders long-term appreciation of art.
- Guiding Questions — Open explorations that lead toward future solution concepts.
- Opportunity Map — Identified gaps where design and technology can enhance art engagement.
In many cities, including Batam, art exhibitions often attract visitors but fail to create lasting connections.
By understanding how people appreciate and interact with paintings, we can identify new ways to make art more accessible, memorable, and personally meaningful.
This DYOR process allows us to explore the intersection between art, behavior, and reflection, forming the foundation for a solution that helps people not only see art — but stay connected with it.
| Phase | Focus | Output |
|---|---|---|
| Week 1 | Exploration & Research | Observation, interview synthesis, user journey mapping |
| Week 2 | Reflection & Synthesis | Refined challenge, guiding questions, opportunity areas |
DYOR is not about finding answers, but about asking better questions.
Through observation, discussion, and reflection, we aim to understand how appreciation evolves — and how it can be sustained.
“We don’t just visit art — we connect, reflect, and remember.”
— DYOR Team: Art Exhibition Project