DeliverNow - End-to-End UX/UI Redesign for Food Delivery Platform
DeliverNow is a food delivery company connecting restaurants, customers, and delivery staff. The current experience has several user pain points:
- Customers: Inaccurate delivery estimates, unnecessary cutlery/condiments.
- Restaurant Owners: Difficulty managing dine-in and take-away orders efficiently.
- Delivery Men: Poorly allocated routes and confusing delivery instructions.
- Delivery Managers: Lack of visibility into driver performance and logistics.
This project aims to redesign the full experience for 4 user groups, by applying the UX/UI design process end-to-end: from user research and problem definition to high-fidelity prototyping and testing.
| User Type | Description |
|---|---|
| Customers | Individuals ordering food via the DeliverNow app. |
| Restaurant Owners | Businesses managing food preparation and order handling. |
| Delivery Men | Runners delivering food orders to customers. |
| Delivery Managers | Staff overseeing delivery operations and assignments. |
Each persona has its own user journey and prototype, designed to solve the unique problems identified during research.
| Phase | Duration | Key Activities |
|---|---|---|
| Phase 1: UX | Week 1–3 | Empathy, Define, Ideate, Mid-Fidelity Prototypes, Testing |
| Phase 2: UI | Week 4–5 | Moodboard, Styleguide, Hi-Fidelity Prototypes, Testing, Final Presentation |
- ✅ Empathy Maps & User Interviews (5 users per persona)
- ✅ Personas & Problem Statements
- ✅ User Journey Maps
- ✅ Ideation Artifacts (Crazy 8s, HMWs)
- ✅ Mid-Fidelity Prototypes (Figma)
- ✅ User Testing Reports (5x4 = 20 participants)
- ✅ Moodboard (Visual direction and inspirations)
- ✅ UI Styleguide (Colors, typography, branding elements)
- ✅ High-Fidelity Prototypes (Figma, mobile & desktop)
- ✅ Final Usability & Desirability Test Reports
- ✅ Demo Videos for all 4 user journeys
DeliverNow/ ├── UX/ │ ├── Personas/ │ ├── JourneyMaps/ │ ├── ResearchNotes/ │ └── MidFiPrototypes/ ├── UI/ │ ├── Moodboard/ │ ├── Styleguide/ │ ├── HiFiPrototypes/ │ └── TestReports/ ├── Demos/ │ ├── Customer_Demo.mp4 │ ├── RestaurantOwner_Demo.mp4 │ ├── DeliveryMan_Demo.mp4 │ └── DeliveryManager_Demo.mp4 ├── Presentation/ │ ├── FinalPresentation_Slides.pdf │ └── FeedbackForm_Link.txt └── README.md
- ✅ Mid-Fidelity Testing: 20 participants (5 per persona)
- ✅ High-Fidelity Testing: 20 participants (5 per persona)
- ✅ Presentation Audience: At least 5 members
- ✅ Feedback Forms collected from final demo session
Example questions used for evaluation:
- What do you remember of this presentation?
- How clear was the speech? (0–10) Why?
- How engaging was the presentation? (0–10) Why?
- How coherent was the presentation? (0–10) Why?
- How impactful were the visuals? (0–10) Why?
- How well does the prototype address the problem? (0–10) Why?
- What recommendation would you like to make?
- Figma – Wireframing & Prototyping
- Miro / FigJam – User journeys, empathy maps
- Google Forms / Typeform – User testing & feedback
- Loom / OBS – Demo video recordings
- Google Slides / Canva – Final presentation
- GitHub – Project hosting & collaboration
- Iterate on high-fidelity feedback to finalize UI components
- Extend prototypes to support real-time tracking and AI-based ETA prediction
- Propose an MVP roadmap and handoff to developers
- UX Designer:
- UI Designer:
- Research Lead:
“Your mission in any presentation is to inform, educate, and inspire.” – Robert Ballard