🎯 Expert in Data Management, AI, and Digital Business Strategy
💡 Passionate about transforming data into actionable insights to drive business growth.
- 🏆 +25 years of experience in technology, data analytics, and digital business
- 📊 Specializing in E-commerce, AI-driven solutions, and marketing analytics
- 💻 Experienced in data management, predictive modeling, and dashboard development
- 🔥 Led high-impact projects in Niubiz, Xiaomi Perú, Movistar, Crisol, and more
🔹 Data & AI: Python, SQL, Power BI, Looker, TensorFlow
🔹 Web & Cloud: AWS, Magento, Next.js, Node.js
🔹 Analytics & Marketing: Google Analytics, SEO, Digital Ads, Market Basket Analysis
🔹 Project Management: Agile, Scrum, Data-Driven Decision Making
| 🚀 Project | 📄 Description | 🔗 Link |
|---|---|---|
| E-commerce Recommender System | AI model for personalized product recommendations | Soon ... |
| Marketing Analytics Dashboard | Real-time insights for campaign performance | Soon ... |
| Customer Segmentation (AI) | Predictive model for churn and behavior analysis | Soon ... |
| Forescast Tool | Predictive model based on Streamlit and Prophet | [Repo] (https://github.com/msalazark/forecast_prophet) |
✔ 90% of projects completed on time & budget (Niubiz, Xiaomi, Movistar, etc.)
✔ S/. 6M in annual digital sales & 170% Conversion Rate growth (Movistar)
✔ 20% increase in organic traffic & successful Magento Commerce relaunch
✔ Internationalization of consulting services
🎓 PhD Candidate in Systems Engineering – UNMSM (E-commerce & AI for SMEs)
🎓 Master’s in Marketing & Business Management – UPC
🎓 Bachelor’s in Business Administration – Universidad Ricardo Palma
👨🏫 University Lecturer in Digital Marketing & Analytics at UPC, UPN, UTP, UNMSM, and ISIL.
🚀 Open to collaborations in AI, Data Science, and Digital Business Innovation! 🚀