Power BI • DAX • Custom Visuals • Fabric

          - 🧠 More than a Business Intelligence Developer.
          - 📊 More than a Data Scientist.  
          - 🎨 I design visuals that make complex data instantly clear — even to C-levels with zero time.  
          - 💡 If it needs an extensive walkthrough, it’s not done yet...!

I’ve worked across industries — finance, revenue management in hospitality, IT consulting, and eCommerce digital tech. Along the way, I’ve been observing how different teams use data — and how often dashboards miss the mark. My focus is on building tools people can actually use: fast, clear, and straight to the point — with business impact always at the forefront.

What I build is shaped by these ideas:

• 📊 Use Power BI for clarity — not clutter
• 🧮 Let DAX do the heavy lifting behind the scenes
• 🎨 Build custom visuals with Deneb when native charts can’t tell the full story
• 🧠 Focus on cognitive simplicity — because if it takes more than 3 seconds to understand, it needs another pass

AI tools like ChatGPT, Claude, and Copilot can auto-generate charts and reports.
But what they can’t replicate is:

• Simple & Sophisticated
• Empathy
• User-first design approach
• Very Useful and Bang on Visuals that drive High Impact Business Decisions

1. Power BI — build clean dashboards and reports
2. DAX — write logic that responds to context and goals
3. Deneb — go custom when native visuals aren’t cutting it
4. D3.js — deep customization and full visual control for edge cases (or monetization)