With a career spanning over 19 years, I am a seasoned Senior Full-Stack Developer and Team Lead based in Dubai. My expertise lies in building high-performance, headless applications using modern frameworks like Next.js, React, Laravel, and Sanity CMS. This specialisation ensures that the solutions I deliver are not only cutting-edge but also optimised for performance and scalability.
I have worked on web platforms and digital solutions for global enterprises and regional leaders, including:
- Emirates Airlines – Rebuilt web UI components to support A/B testing
- Marhaba & Emirates Holidays – Contributed to customer-facing digital experiences
- ENOC (Emirates National Oil Company) – Developed an internal newsletter platform and contributed to Expo 2020 initiatives and the WIE project
- Emarat – Led enterprise digital transformation projects in the energy and retail sectors
- NIO MENA & Geely UAE – Created automotive websites with vehicle configurators and headless CMS integration
- Trivandi – Developed a consultancy platform for mega-events and infrastructure
- Seera Group – Worked on regional travel technology projects
- SaaS Properties & Fedary – Developed ecosystems for real estate and luxury automotive
- Siella Beauty – Implemented a headless Shopify platform with outstanding performance and optimal Core Web Vitals scores
- Frontend: Next.js, React, Vue, TypeScript, TailwindCSS
- CMS & Commerce: Sanity, Medusa, Shopify (Headless), WordPress (migration)
- Backend: Laravel, Filament, NestJS, Node.js
- Data & APIs: GraphQL, REST, Spatie Data, headless integrations
- Other: AI workflows, automation, and performance optimisation
- Scalable headless commerce and content platforms
- Enterprise-level CRM and DMS systems for automotive and real estate sectors
- High-performance frontends with scores of 95+ on Core Web Vitals
- Fast turnaround times with reusable, maintainable codebases