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UniStrive Website Copy

This repository contains the complete website copy for UniStrive, organized by page.

Page Files

  • home.md - Landing page copy (hero, problem/solution, tiers, framework, testimonials)
  • community.md - Community page (Discord benefits, success stories, how to get involved)
  • services.md - Services page (detailed tier breakdown and premium add-ons)
  • about.md - About Us page (founder story, mission, team, values, partnerships)
  • resources.md - Resources page (free downloadable templates and tools)
  • contact.md - Contact page (form, FAQs, social links)

Original Files

The info/ folder contains the original business documentation and draft copy.

Next Steps

Things to Finalize:

  1. Tier Names & Pricing:

    • Decide on tier names (e.g., "Starter," "Pro," "Elite" or "Core," "Advanced," "Premium")
    • Set monthly subscription prices for [Tier 1] and [Tier 2]
    • Define exact perks for each tier
  2. Premium Add-On Pricing:

    • Finalize prices for CV Transformation, 1:1 Coaching, Job Search Strategy, Full Optimization Package, Internship Accelerator
  3. Testimonials:

    • Collect student success stories with names, photos, companies/roles they landed
    • Get permission to feature them on the website
  4. Refund/Cancellation Policy:

    • Define terms for monthly subscriptions
    • Clarify policy for one-time purchases
  5. Turnaround Times:

    • Specify review delivery times for each tier
  6. Email Addresses:

    • General inquiries email
    • Partnerships email
    • Support email
  7. Visual Assets:

    • Company/university logos for social proof banner
    • Team photos for About Us
    • Student testimonial photos
    • Partnership logos

Copywriting Principles Used

  • Clarity over cleverness: Direct, benefit-driven language
  • Social proof: Community size, company names, student success stories
  • Problem-solution framework: Identify pain points, then show how UniStrive solves them
  • Tiered value ladder: Clear progression from free to premium
  • Student-first tone: Empathetic, supportive, peer-to-peer feel
  • Action-oriented CTAs: "Join," "Start," "Explore," "Download"

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