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ifiok-ebong/README.md

Hi, I’m Ifiok

I work in analytics, but my focus is not dashboards, models, or tools. My work centers on decision clarity:

  • Define the decision before analysis begins
  • State constraints and trade-offs explicitly
  • Remove metrics that do not change the outcome
  • Design analysis to force a choice, not invite debate

I’m especially interested in how analytics fails in real organizations, not because of bad data, but because of unclear questions, misaligned incentives, and over-analysis where judgment is required.

Start here

Decision-Centric Analysis (When Dashboards Fail): https://github.com/ifiok-ebong/decision-centric-analytics
The Cost of the Wrong Question (Framing error case study): https://github.com/ifiok-ebong/the-cost-of-the-wrong-question

What I believe about analytics

  • Analytics exists to reduce uncertainty around a decision, not to explain everything
  • More metrics often increase confusion, not insight
  • If a result cannot be explained verbally in two minutes, it is not decision-ready
  • The hardest part of analytics is not computation, it is framing

Projects (Decision-Centric series)

Each project is designed to demonstrate judgment, not technical breadth.

  1. Decision-Centric Analysis: When Dashboards Fail
    Core question: Why do well-built dashboards still fail to drive action?

  2. The Cost of the Wrong Question: A Framing Error Case Study
    Core question: How do good analysts produce bad outcomes by answering the wrong question?

  3. Signal vs Noise: Identifying Metrics That Matter (planned)
    Core question: Which metrics actually change decisions, and which ones decorate them?

What you will not find here

  • Exhaustive dashboards
  • KPI catalogs
  • Predictive models for their own sake
  • Tool demonstrations without decision context

Domains

  • Strategic insights and BI decision support
  • SaaS retention and revenue analytics
  • Strategy and operations analytics

If you want analytics that prioritizes judgment over output, you will likely find these projects relevant.

Pinned Loading

  1. decision-centric-analytics decision-centric-analytics Public

    Decision-centric analytics case study. Executive summary, decision table, robustness check, technical appendix.

    Python

  2. the-cost-of-the-wrong-question the-cost-of-the-wrong-question Public

    Decision-first analytics case study: diagnose a SaaS net revenue slowdown by testing acquisition vs retention vs pricing drivers (Ravenstack dataset).

    Python