Celebrity Charm is an online dating mobile application prototype built in Figma. It allows users to search for matches, review profiles, chat through text or video, and explore compatibility through quizzes and games.
📌 This project was approached as a full UX case study, from storyboarding and wireframing to prototyping, user testing, and iteration.
Inspiration & Problem Space:
Dating apps today often rely heavily on profile swiping, which can feel shallow and repetitive. Many users want more ways to evaluate compatibility and interact meaningfully before meeting.
Goal:
Explore how a dating app could combine traditional matching with playful, interactive activities and more personalized discovery.
Solution:
Celebrity Charm integrates user preferences, profile reviews, text/video communication, and gamified experiences into one cohesive prototype. The Figma prototype was used to simulate real user flows and test usability.
- Enter age, hobbies, and confirm location
- Save preferences and begin browsing
- Browse admirers’ profiles with photos and details
- Heart, discard, or save-for-later
- Explore "Mutual Sparks" and suggested matches
- Scroll through chats with matches
- Send text messages or record video replies
- View clear indicators for unread messages
- Complete quizzes (like "Fitness Fanatic or Zen Seeker?")
- Try compatibility games (like "Match Mosaic")
- Archive and revisit completed results
- Interactive Components: dropdowns, sliders, radio buttons, modals, chat boxes
- Navigation: global bottom bar, back arrows for clear escape routes
- Layouts: stacked cards, scrollable lists, carousels
- Consistency: cohesive iconography, minimal palette, branded typography
We conducted in-person usability testing with 4 participants.
Positive Feedback
- Clear task flows and playful activities
- Video chat and quizzes felt engaging
- Consistent branding across screens
Pain Points
- Icons like “save for later” were confusing
- Some arrows looked interactive when they weren’t
- Small text sizing in multiple places
- Sending videos lacked confirmation steps
Lessons Learned
- Labels and clearer button states improved navigation
- Scroll indicators reduced confusion
- Consistency in UI feedback built trust
- Activities should be inclusive, with recognizable labels and flows
- Interaction Design: High fidelity (full click-through flows)
- Information & Visual Design: High fidelity (consistent layouts, branding)
- Editorial Content: High fidelity (realistic content in chats, quizzes, and profiles)
Inspired by:
- Hinge → segmented preferences and chat design
- Tinder → swipe-based liking/discarding interactions
- Buzzfeed-style quizzes/gamified engagement → more interactive than typical dating apps
figma_prototype_report.pdf
- Case study report, including tasks, wireframes, patterns, user testing, and reflectionsfigma_direct_link_to_prototype.docx
- Figma link
📌 This project demonstrates how high-fidelity Figma prototyping can simulate complex app interactions, validate usability through testing, and guide future development.