We are a research group led by Dr Luc Rocher, based at the Oxford Internet Institute within the University of Oxford. We conduct human-centred computing research to understand how data, digital infrastructure, and algorithms impact society. We are interested in making digital power visible to the public and guiding the development of accountable, sustainable, and safe algorithms that better serve the public interest.
Synthetic Society refers to the increasingly algorithm-mediated world we inhabit, where AI systems and digital technologies shape our social interactions, economic systems, and political processes. As a group, we collaborate on producing rigorous independent scientific evidence on how real-world technologies function. Our members come from diverse backgrounds and complementary disciplines, including mathematics, public policy, political science, complex systems, and human-computer interaction.
Research, news, and openings → https://syntheticsociety.oii.ox.ac.uk/