Python Class created to address problems regarding Digital Marketing Attribution.
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Nov 25, 2025 - Python
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marketing-attribution
Here are 8 public repositories matching this topic...
Marketing attribution using Bayesian credible sets and regression methods
data-science bayesian-methods scipy bayesian-inference pymc3 bayesian-statistics simulation-modeling bayesian-analysis marketing-attribution conjugate-priors credible-sets marketing-channels channel-optimization
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Jul 5, 2020 - Python
An interactive Shiny app for multi-touch attribution (Markov) and a lightweight MMM-style ROI scenario simulator (MMM-lite)—with Diagnostics and Data Health checks to make results easier to trust and explain.
r analytics shiny data-visualization markov-chains mmm marketing-attribution marketing-mix-modeling attribution-modeling roi-simulator
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Dec 18, 2025 - R
Weighted doubly robust learning for uplift modeling
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Jan 20, 2025 - Jupyter Notebook
Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.
web-analytics data-visualization business-intelligence data-analysis predictive-analytics conversion-tracking performance-measurement marketing-analytics marketing-attribution marketing-mix-modeling attribution-modeling data-driven-marketing roi-optimization marketing-measurement marketing-metrics marketing-dashboards customer-journey-analytics marketing-reporting marketing-kpis marketing-intelligence
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Jul 7, 2025
SQL code for querying first- and last-touch attributions
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Aug 26, 2020
A high-performance Rust CLI tool to correlate user activity (e.g., marketing attribution, security events) from Nginx/Apache logs.
nginx rust cli security-audit log-analysis apache aho-corasick log-parser parallel-processing rayon marketing-attribution
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Nov 3, 2025 - Rust
Comprehensive digital marketing guides covering modern online marketing strategies, tactics, and optimization methodologies. Master digital channels for maximum ROI and performance.
seo mobile-marketing digital-marketing online-marketing facebook-ads sem performance-tracking conversion-rate-optimization landing-pages display-advertising google-ads marketing-attribution digital-strategy marketing-channels ppc-advertising social-media-advertising video-advertising search-marketing paid-advertising digital-campaigns
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Jul 7, 2025
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