DESIGNED FOR THE CAR OBSESSED. BUILT INDEPENDENTLY.
Where fashion meets custom car culture. HELS is created by Helen Stanley — former fashion blogger, custom car builder, TV presenter (Goblin Works Garage, Motor Pickers, World’s Greatest Cars) and automotive influencer.
A lifelong creator and car girl, Helen brings her love of modified culture and street style together in a unisex, made-to-order brand with zero waste and zero rules.
SHOP BY COLLECTION
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02 Joyride
Joyride is the collection where HELS lets loose. Inspired by retro cartoons,...
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03 Sh*tbox Couture
A celebration of the cars that shouldn’t work — but do. Shitbox...
WHY HELS IS DIFFERENT
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AUTOMOTIVE-INSPIRED
Streetwear inspired by custom + modified car culture.
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INDEPENDENT BRAND
Designed + run entirely by Helen Stanley.
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UNISEX
Made for everyone who loves cars.
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MADE TO ORDER
Printed individually to reduce waste.
MORE FROM HELS
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05 Twenty Four Hour Drop
Exclusive, blink-and-you’ll-miss-them HELS drops. Limited-run designs inspired by custom-car culture - only...
FOLLOW HELS
HELS Journal
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Freelander update — leading with my head (for o...
After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...
Freelander update — leading with my head (for o...
After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...
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Finding Freedom in an £800 Freelander
After the UK’s roads finally broke my BMW Z3, I had to make an unplanned decision: find a sensible daily driver for under £1,000. What I found, was a 2005...
Finding Freedom in an £800 Freelander
After the UK’s roads finally broke my BMW Z3, I had to make an unplanned decision: find a sensible daily driver for under £1,000. What I found, was a 2005...
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Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
