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Social Media Studies
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Social MediaSocial Media Studies
Social Media Study 2026: Trends, Real Data and Formats That Work
What’s trending on social media in 2026? Dive into Metricool's 2026 Social Media Study, that analyzed over 1 million accounts, 39 million posts, across 10 platforms.Read more -
Social Media Studies
The Instagram Content Playbook 2025
Discover how to turn Pinterest into a full-funnel platform where users go from discovery to decision to action. Join Metricool with Pinterest experts Anna Neumann and Madison DeRiso for an actionable webinar packed with insider tips to optimize your content, boost engagement, and drive results that last.Read more -
Social Media Studies
State of Short-Form Video in Social Media in 2025 [Report]
Reels, TikToks, and Shorts dominate social media in 2025. Millions are published every day, all competing for just a few seconds of our attention. But what’s actually working? To find out, we analyzed over 5 million videos and 582,000 accounts worldwide. This report shows how short-form video is evolving and what brands and creators can […]Read more
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Social Media Studies
How Social Media Professionals Use AI in 2025 [Report]
AI isn’t just the future of social media; it’s the engine driving today’s content, strategy, and daily workflows. If you want a real snapshot of how the industry is using artificial intelligence, this is the report you need. We’ve surveyed hundreds of social media managers, freelancers, agency folks, and content creators, and discovered that 96% […]Read more -
Social Media Studies
Podcasting & Social Media Report: The Strategies Behind the Most Popular Shows in the U.S.
The Mel Robbins Podcast, Crime Junkie, Call Her Daddy: you’ve probably heard of them. These are some of the top-performing podcasts in the U.S. They set the tone in the industry and know how to build strong connections with their listeners. But it’s not just about recording episodes and uploading them. What sets them apart […]Read more -
Content MarketingSocial Media Studies
503,281 campaigns analyzed. A real look at how brands are advertising on social media.
In the first quarter of 2025, we dug into thousands of campaigns on TikTok and Meta (Facebook, Instagram, and WhatsApp). The result? The biggest social media ads study we’ve done to date, packed with real insights on how budgets are spent, what ad formats actually work, and the trends shaping social advertising right now. Spoiler: […]Read more -
Social Media Studies
What Works on LinkedIn in 2025? We Analyzed 577,180 Posts to Find Out
We’ve tracked tracking LinkedIn’s evolution for the past two years, and we’ve put together a detailed report on how the platform is changing. The data reveals some interesting trends—and a few surprises: Now it’s your turn to put these insights into action. We’re giving you the data, but how you use it is up to […]Read more -
Social MediaSocial Media Studies
2025 Social Media Study: Trends Report and Previous Study Comparison
What’s trending on social media in 2025? Dive into Metricool's 2025 Social Media Report, that analyzed over 1 million accounts, 21 million posts, across 8 channels.Read more -
Social Media StudiesTikTok
2024 TikTok Study: Data Analysis and Trend Predictions for 2025
After analyzing over 1 million videos and 70,000 image and carousel posts, Metricool’s 2024 TikTok Study reveals answers to the most important questions about TikTok, providing creators, social media managers, and brands with crucial insights to improving their strategies.Read more -
Social Media StudiesTwitter
2024 X/Twitter Study: Data,Trends, and Best Practices to Grow on X in 2025
Are you wanting to scale your X account organically? Find cutting-edge data and trends to drive your 2025 X/Twitter strategies. Download the full report here for free!Read more -
InstagramSocial Media Studies
2024 Instagram Study
Each year, Metricool's team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy.Read more -
Influencer MarketingSocial Media Studies
Analysis of Olympic Athletes’ Social Media Growth and Brand Partnerships in Paris 2024
The Olympics is a world phenomenon where hundreds of millions of fans tune into the games globally. We analyzed how Olympic athletes' social media presence and brand partnerships influence the fandom and online participation leading into Paris 2024.Read more -
Social MediaSocial Media Studies
2024 Social Media Study: Trends and Comparisons to The 2023 Study
What’s trending on social media in 2024? Access our 2024 Social Media Study, revealing trends of 9 social media platforms, after analyzing over 1 million professional accounts and more than 33 million posts.Read more -
LinkedInSocial Media Studies
2024 LinkedIn Industry Data
Discover LinkedIn trends and insights for your brand's industry. Improve your LinkedIn marketing strategy with these key insights.Read more -
Social MediaSocial Media Studies
2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos
In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media. These are the questions we asked when preparing the annual short-form video study. From here, the ball is in your court to download the […]Read more -
Online advertisingSocial Media Studies
2024 TikTok Ads Study: analysis, data, and conclusions
Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it’s up to you to explore the study fully and […]Read more -
Facebook AdsSocial Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!Read more -
LinkedInSocial Media Studies
LinkedIn Trends Study 2024
Answers to the biggest questions about LinkedIn In this study, we conducted an analysis of 41,170 LinkedIn business pages and a total of 1,578,969 posts over a 122-day period (October 2023 – January 2024) to let the data answer the biggest questions about LinkedIn. We wanted to know what usage trends exist on LinkedIn today, […]Read more