Social Media Made Simple

In this episode of Social Media Made Simple, host Eliza NapoleonCat interviews Grace Clemens, CEO of SGC Marketing, who shares her insights on the evolving landscape of digital marketing, particularly for e-commerce brands. They discuss the importance of social responsibility, storytelling, and the role of digital marketing audits in driving revenue.
Grace emphasizes the need for personalization in marketing strategies and the significance of understanding consumer behavior, especially among younger generations. The conversation also touches on common mistakes e-commerce brands make, the impact of AI on marketing, and emerging trends such as long-form content and live social shopping.
About our guest: Grace Clemens, the CEO of SGC Marketing, specializes in digital marketing audits for e-commerce brands. She brings a unique perspective to discussions around marketing, particularly in crafting and executing multi-channel marketing strategies that drive revenue and foster meaningful audience engagement.

In this episode...
"Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves."Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasizes the need for businesses to focus on their audience and avoid self-centered messaging. Eloise provides tips for writing compelling social media posts, including using visual elements, measuring readability, and incorporating the word 'you' to engage the audience.
 
About our guest: 
Eloise Leeson-Smith is a strategic Linguist, communications specialist, and expert copywriter, working with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers.
With a focus on data-driven communications decisions, language consciousness and critical discourse analysis, Eloise works to help your business to better engage audiences of all kinds.
From public sector bodies to UN agencies to private companies such as Experian and Capgemini, Eloise raises the bar for communications inside and outside your business, for happier staff, excited customers, and a better bottom line. 
When she's not researching, reading, or talking about talking, you can find her weightlifting, hanging out with her husband, and perfecting her spicy margarita. 
 
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P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.

In this episode...
 
We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively.
 
Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualities to look for. We also discuss the planning and execution of content campaigns, examine how to measure your online success, and check what tools are indispensable for analytics and optimization. Tune in for expert advice!
 
About our guest: 
Michal Leszczynski
Head of Content Marketing and Partnerships at GetResponse
 
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. Get ready to learn from the best!
 
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P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.

In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in a metal band.
 
On this episode's agenda, we've got topics such as:
📌 How to develop a consistent content strategy for your business?
📌 What's your tip for making your content stand out?
📌 Let's talk about tools for content planning and management.
📌 What about tailoring content for different platforms?
📌 How do you measure the success of your content strategy?
📌 How to best get feedback on your content and adjust your strategy?
📌 What trends do you see shaping the future of content creation and distribution?
 
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

We have a very exciting topic coming up to this episode of Social Media Made Simple.
 
Today, we're talking about starting your own branded podcast! And what better person to discuss it with than Kendall Breitman, Community Manager at Riverside.fm.
 
Kendall Breitman is the community manager for Riverside.fm, an online recording and editing platform for podcasters and video content. She leads a community of thousands of creators, helping them connect with others in the industry and achieve success. Before working at Riverside, Kendall was a television producer and political journalist for outlets like MSNBC and Bloomberg News.  
 
On our plate, we've got topics such as:
📌 Who can benefit from having a podcast?
📌 Should every brand have one?
📌 What makes a successful podcast and what to avoid when starting one?
📌 How to grow your podcast audience?
📌 What metrics should you track?
📌 And finally, what's gonna trend in the podcast niche this year?
 
So tune in, and hopefully, after listening to this episode, you'll join the ranks of podcasters! 
 
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog