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Advertising

and Sponsorship

Welcome - if you’re interested in Advertising and Sponsorship, you've come to the right place. We want to support you and offer our expertise every step of the way, whether you’re a loyal existing client or a new prospective client.

Advertising to our 30,000+ engaged University of Sheffield students across the UK’s Number One Students’ Union for 14 years running, is the BEST way to get your brand out there in front of your target audience. 

Whatever your budget or requirements, our Advertising and Sponsorship team will build you a package to suit your needs.

If you want to reach over 30,000+ students at Sheffield Students' Union, with your brand, products, and services, get in touch for more information or book your space now.

Students enjoy Freshers week stalls at the Octogon

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Freshers Advertising, Bookings Are Now Open!

Freshers 2025

Book Your Stall Now

We're Mel and Jonno, your friendly SU Advertising team, ready to help your company with all your Freshers bookings and plans for the 2025-2026 academic year. .

Our warm and welcoming Advertising and Sponsorship team is excited to partner with your company and agency. We'll craft advertising packages that perfectly fit your unique brand and budget. We know every brand is special, with its own goals and identity. Let us help make your advertising journey enjoyable and tailored to your needs.

Please don't hesitate to reach out to us
10:00am to 5:00pm Monday through Friday.

Melanie Summers
Head of Advertising
0114 222 8540

Jonno Cowen
Advertising Assistant
0114 222 8541

[email protected]

If you've experienced our fairs in person or heard the great feedback we get, you know we host one of the UK's most exciting Freshers & Freebies Fairs. In addition to the main event, our Freshers Week is packed with variety and fun, bringing together all the student societies and sports clubs for an unforgettable week of engagement. Join us and see why so many love being part of this fantastic experience.

We invite you to bring along your brands to Sheffield during their UK tours or for unique activations during Freshers' Week and beyond. Our targeted schedule throughout the week allows you to effectively connect with thousands of new and existing students during the first week of term. Review the schedule below to identify the events that align best with your brand's objectives.

Freshers Week 2025

Line-up of events

Freshers and Freebies on Monday

MONDAY 22ND SEPTEMBER

Freshers & Freebies Fair - large brands and giveaways

With up to 10,000 footfall, this event presents an excellent opportunity to share branded merchandise and freebies, thereby boosting your visibility. Engage with students and effectively showcase your brand. We're proud to be recognised as the University of the Year and Best Students' Union at the Whatuni Student Choice Awards 2024.

Local trade stalls on Tuesday

TUESDAY 23RD SEPTEMBER

Discover Sheffield Freshers Market - Local independent businesses

With up to 10,000 footfall, this event presents an excellent opportunity to share branded merchandise and freebies, thereby boosting your visibility. Engage with students and effectively showcase your brand. We're proud to be recognised as the University of the Year and Best Students' Union at the Whatuni Student Choice Awards 2024.

Pop up stalls outside with students

WEDNESDAY 24TH SEPTEMBER

Stall bookings available - everyone welcome

With up to 10,000 footfall, this event presents an excellent opportunity to share branded merchandise and freebies, thereby boosting your visibility. Engage with students and effectively showcase your brand. We're proud to be recognised as the University of the Year and Best Students' Union at the Whatuni Student Choice Awards 2024.

Activity Fair stalls on Thurdsay

THURSDAY 25TH SEPTEMBER

Activities Fair - Student Societies

With up to 10,000 footfall, this event presents an excellent opportunity to share branded merchandise and freebies, thereby boosting your visibility. Engage with students and effectively showcase your brand. We're proud to be recognised as the University of the Year and Best Students' Union at the Whatuni Student Choice Awards 2024.

Sport Fair stalls on Friday

FRIDAY 26TH SEPTEMBER

Sports Fair - Student Sports Clubs

With up to 10,000 footfall, this event presents an excellent opportunity to share branded merchandise and freebies, thereby boosting your visibility. Engage with students and effectively showcase your brand. We're proud to be recognised as the University of the Year and Best Students' Union at the Whatuni Student Choice Awards 2024.

Digital Advertising

For Your Campaign

Reach over 30,000 enthusiastic students at the UK's top Students' Union! Utilise digital advertising to elevate your brand within our vibrant community.

Promote your campaign on our plasma screens, website, and social media to attract more leads. Want direct engagement? A dedicated Solus email is your perfect solution to connect with students effectively.

Freshers and Freebies on Monday

Plasma Screens 

Local trade stalls on Tuesday

Website banners

Pop up stalls outside with students

Social Media

Activity Fair stalls on Thurdsay

Solus Emails

Sport Fair stalls on Friday

Posters

SU Connect

Advertising Platform

Welcome to the exciting launch of Sheffield Students' Union's SU Connect, a new platform that simplifies Advertising and Event bookings.

How Do I Book And See Prices?

If you’ve advertised with us before, you'll notice that the booking process is slightly different this year.

SU Connect, simplifies Advertising and Event bookings.

Create your own personalised Client Zone account for easy access to a range of features.

Register NOW to access your unique Client Zone on the SU Connect Platform and efficiently manage all your advertising bookings and sponsorship enquiries.

You will need an account to process your booking and make a payment via credit card to secure your stall.

1

Register Your Company

You will be asked for all the necessary invoice information, including your business type.

Agencies, you only need to set up your company once for the entire team, so please ensure that you agree on who is responsible for this initial setup process. Please decide who will handle this initial process, as duplicate accounts will cause confusion for everyone.

2

Account Approval

Your request will be sent directly to the Sheffield Students' Union Advertising Team.

After you are registered and approved by the University of Sheffield SU, you can easily book your Freshers 2025 events.

Additionally, you will have access to year-round advertising opportunities, making this your go-to platform for all bookings.

3

Your Advertising Dashboard

Access all Advertising print and digital options easily from your dashboard.

Click on Book Advertising to get started.

Use the filter on the left to sort by Bookable Offer Categories or select Show All for a complete view. If a channel interests you, click 'View Channel' to explore it further.

+

Add Your Team

To add your team members to the registered company, go to your dashboard, select Company Profile on the left-hand side, then select Team at the top, and finally select Add Team Member.

Each member will receive an email with a unique link to complete their registration and will gain access to their Client Zone.

+

Add Brands

Agencies and larger companies: If you need to add more than one brand to your account, you can do so at the top of your Client Zone account by clicking the icon shaped like a house to the right of the Bell on the top menu bar.

You can then effortlessly switch between different brands by clicking the top left, where it says Select a brand to view/edit.

Media pack

Please find details in our Media Pack for all year round bookings.

Our Advertising Policy

Please note: inclusion in some of the media channels may be dependent on the provision of samples, printed materials, artwork, or other items by the advertiser against certain deadlines. Deadlines will be specified upon booking.

All prices do not include VAT.