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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage inventory
Per-bidder floors for pricing rules
Publishers now have the ability to set floor prices for specific programmatic bidders in pricing rules. For example, you can create a rule that requires Bidder A to bid at least $5, while allowing all other bidders to compete at a $2 floor.With this launch, we have renamed "unified pricing rules" to "pricing rules."
Traffic and deliver ads
Offerwall opportunity
In the "Opportunities" tab in Google Ad Manager, publishers can now review and test Offerwall revenue uplift projections customized for their networks. Leveraging historical data and site visitor behaviors, we estimate for you weekly revenue uplift for specific domains you own, connecting each site's revenue projections. On the card, you can easily apply the Offerwall opportunity or start an experiment via the Privacy & messaging message builder ("Publish" means applying the opportunity; "Create experiment" means testing the opportunity).
Report and optimize
Optimizations for your network
The Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. It now includes helpful graphics for all UI steps to minimize guesswork. You may see opportunities labeled "Easy setup" for quick wins, expert-guided consultations, or general suggestions for increasing revenue. Check often to find your latest strategy and tailored insights.
Other product or Help Center updates
US state regulations messages update for Privacy & messaging
The US state regulations messages available in the Privacy & messaging tool have been updated to support publisher compliance with new state privacy regulations in Indiana, Kentucky, and Rhode Island. We have also launched a new toggle to allow you to target a US state regulations message to "All current and future supported US States." To use these new settings:
- Existing US state regulations messages: Edit the message in Privacy & messaging to adjust the "Targeting" settings in the message builder to include the newly added states. The "Geography" selector now includes a "select all" option for "All current and future supported US States." Selecting this option will target your message to all currently regulated US states and automatically extend targeting to new states as their regulations go live and are supported by Google CMP.
- New US state regulations messages: All available US states will be selected by default in the "Targeting" settings in the message builder, and the "All current and future supported US States" feature will be toggled "on" by default.
Learn more about US state regulations messages.
Requests for data deletion
We have launched a data deletion API for Publisher provided identifiers (PPID) and Publisher first-party IDs that aligns with the IAB Data Deletion Request Framework. This API can help you meet your obligations in connection to regional regulatory requirements. For details on how to request data deletion of these identifiers on behalf of your users, visit Request first-party data deletion.
Coming soon
Run Interactive reports for orders and line items
You’ll soon be able to generate an Interactive report from your orders and line Items in Ad Manager. Once launched, you’ll find “Run report” buttons for these items that open an Interactive report.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.