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ART DIRECTION

ART DIRECTION

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Concept Lab: Louis Vuitton Beauty
How I would art direct a campaign for Louis Vuitton Beauty
 • Zoë Yasemin
2026 Ins- and Outs According to the Creative Substack Community
A shared snapshot of what creatives are leaning into, letting go of, and quietly protecting right now.
 • Zoë Yasemin
Visibility is Everything as a Creative Today
A grounded framework for building presence, opportunity, and trust in your work — even if you’re shy or just starting out
 • Zoë Yasemin
When Mass Brands Use Luxury Aesthetics, the Meaning of Luxury Changes
Zara looks like a fashion house. H&M looks like a luxury campaign. Miu Miu’s buttons snap on camera. So what exactly are we buying now?
 • Zoë Yasemin
The Courage to Like What You Like
A reflection on instinct, attraction, and the worlds we build from within
 • Zoë Yasemin
Most Popular
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Simple Art Direction Techniques To Elevate Your Concept
 • Zoë Yasemin
30 Day Craft Your Art Direction DNA Course/Week 1
 • Zoë Yasemin
The Myth of Good Taste
 • Zoë Yasemin
Why Creative Talent Is Not Enough To Make It Today
 • Zoë Yasemin

analysis

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Slowing Down Research
Relearning how to look, choose, and understand
 • Zoë Yasemin
The Myth of Good Taste
'Good taste' is a tool and our obsession with it limits creativity
 • Zoë Yasemin
Culture Without Direction
When every trend coexists, what defines “now”?
 • Zoë Yasemin
The Reference Trap
A closer look at how references went from inspiration to imitation and how to reclaim originality in an oversaturated visual culture.
 • Zoë Yasemin
Fashion Doesn’t Need More Content
Endless drops, empty metrics, and the burnout of image-making in a content-obsessed industry.
 • Zoë Yasemin

personal

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All Your Art Direction Questions Answered
Spilling everything in a transparent Q&A
 • Zoë Yasemin
The End of Summer Reset for Creatives
Preparing your creative season before it begins
 • Zoë Yasemin
On Finding Your Voice Before Your Style
Why your ideas matter more than your moodboard
 • Zoë Yasemin
On Asking Before You’re Ready
How to create your own opportunities instead of waiting to be chosen.
 • Zoë Yasemin
On Dealing with Imposter Syndrome
How to deal with self doubt and pressure
 • Zoë Yasemin

guides

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The Editorial Concept Engine
A repeatable method for art directors, photographers, and visual creatives who want to move past “cool images” and into real concept building
 • Zoë Yasemin
The Art Director’s Guide to Architecture
How space shapes what we see
 • Zoë Yasemin
World-Building Beyond Campaigns
How brands create meaning outside the frame
 • Zoë Yasemin
The Art Director’s Guide to Anthropology
Seeing culture as your raw material
 • Zoë Yasemin
The Multidisciplinary Eye
A manifesto for a new kind of art direction
 • Zoë Yasemin

inspiration

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The Art Director’s Reading List
Books, magazines, films, and visual culture sources to expand your vision
 • Zoë Yasemin
3 Editorials To Get Inspired By/6
New inspiration out of your usual feed
 • Zoë Yasemin
10 Sneaker Art Direction Ideas
A collection of simple concepts to spark your next campaign or elevate a loose brief
 • Zoë Yasemin
The Art Director's Visual Library
50+ Tools, resources, and sites I actually use for research
 • Zoë Yasemin
Simple Art Direction Techniques To Elevate Your Concept/2
A creative cheatsheet for when your mind goes blank
 • Zoë Yasemin
© 2026 Zoë Yasemin Akihary · Privacy ∙ Terms ∙ Collection notice
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