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ART DIRECTION

ART DIRECTION

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Concept Lab: Louis Vuitton Beauty
How I would art direct a campaign for Louis Vuitton Beauty
 • Zoë Yasemin
2026 Ins- and Outs According to the Creative Substack Community
A shared snapshot of what creatives are leaning into, letting go of, and quietly protecting right now.
 • Zoë Yasemin
Visibility is Everything as a Creative Today
A grounded framework for building presence, opportunity, and trust in your work — even if you’re shy or just starting out
 • Zoë Yasemin
When Mass Brands Use Luxury Aesthetics, the Meaning of Luxury Changes
Zara looks like a fashion house. H&M looks like a luxury campaign. Miu Miu’s buttons snap on camera. So what exactly are we buying now?
 • Zoë Yasemin
The Courage to Like What You Like
A reflection on instinct, attraction, and the worlds we build from within
 • Zoë Yasemin

November 2025

Studio Hour: November Edition
Creative career guidance, questions answered and more
 • Zoë Yasemin
The Editorial Concept Engine
A repeatable method for art directors, photographers, and visual creatives who want to move past “cool images” and into real concept building
 • Zoë Yasemin
Slowing Down Research
Relearning how to look, choose, and understand
 • Zoë Yasemin
The Art Director’s Guide to Architecture
How space shapes what we see
 • Zoë Yasemin
Why Creative Talent Is Not Enough To Make It Today
Creative growth is about awareness, strategy, and vision.
 • Zoë Yasemin
World-Building Beyond Campaigns
How brands create meaning outside the frame
 • Zoë Yasemin

October 2025

The Art Director’s Guide to Anthropology
Seeing culture as your raw material
 • Zoë Yasemin
© 2026 Zoë Yasemin Akihary · Privacy ∙ Terms ∙ Collection notice
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