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Concept Lab: Louis Vuitton Beauty
How I would art direct a campaign for Louis Vuitton Beauty
Dec 26, 2025
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Zoë Yasemin
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2026 Ins- and Outs According to the Creative Substack Community
A shared snapshot of what creatives are leaning into, letting go of, and quietly protecting right now.
Dec 23, 2025
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Zoë Yasemin
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264
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9
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Visibility is Everything as a Creative Today
A grounded framework for building presence, opportunity, and trust in your work — even if you’re shy or just starting out
Dec 19, 2025
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Zoë Yasemin
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79
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2
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When Mass Brands Use Luxury Aesthetics, the Meaning of Luxury Changes
Zara looks like a fashion house. H&M looks like a luxury campaign. Miu Miu’s buttons snap on camera. So what exactly are we buying now?
Dec 9, 2025
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Zoë Yasemin
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483
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42
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The Courage to Like What You Like
A reflection on instinct, attraction, and the worlds we build from within
Dec 2, 2025
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Zoë Yasemin
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164
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8
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56
November 2025
Studio Hour: November Edition
Creative career guidance, questions answered and more
Nov 26, 2025
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Zoë Yasemin
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18
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The Editorial Concept Engine
A repeatable method for art directors, photographers, and visual creatives who want to move past “cool images” and into real concept building
Nov 21, 2025
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Zoë Yasemin
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46
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Slowing Down Research
Relearning how to look, choose, and understand
Nov 18, 2025
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Zoë Yasemin
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115
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4
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20
The Art Director’s Guide to Architecture
How space shapes what we see
Nov 12, 2025
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Zoë Yasemin
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106
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5
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15
Why Creative Talent Is Not Enough To Make It Today
Creative growth is about awareness, strategy, and vision.
Nov 7, 2025
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Zoë Yasemin
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198
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4
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26
World-Building Beyond Campaigns
How brands create meaning outside the frame
Nov 3, 2025
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Zoë Yasemin
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104
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October 2025
The Art Director’s Guide to Anthropology
Seeing culture as your raw material
Oct 24, 2025
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Zoë Yasemin
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149
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12
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35
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