Grow your retail business with Identity
Modernize omnichannel retail journeys to foster loyalty, boost conversion, and better secure customer data with Auth0.
Trusted by the world’s leading retail organizations
The Customer Identity platform that powers retail
Streamline access for your customers so you can focus on driving revenue.
Secure the experience
Prevent data breaches and better secure customer identities with advanced authentication and threat protection that triggers only as needed to reduce friction.
Simplify checkout
Create seamless, frictionless login and checkout experiences that reduce cart abandonment and boost conversion.
Increase loyalty membership
Boost loyalty program sign-ups with easy, secure profile creation and login experiences.
Streamline omnichannel experiences
Enable a single Identity across channels and devices for consistent and unified customer journeys, wherever they happen.
Know your customers
Capture and consolidate first-and zero-party customer data into a 360° view. Connect and activate data across existing martech.
Personalize the experience
Integrate customer data to enrich customer profiles and deliver hyper-personalized product recommendations, discounts, experiences, and more.
Manage peak traffic events
Maintain uninterrupted customer access during peak traffic events like holiday sales or product launches.
Auth0 for Retail
Explore how customer identity drives retail customer journeys from unknown guest to loyalty member.
Solutions by retail sector
Retail and e-commerce
Manage intense competition, high-volume traffic, and growing fraud threats. We unify customer data, simplify omnichannel journeys, and protect both your business and your shoppers.
Grocery, food and beverage
Drive repeat purchases in a fast-paced, loyalty-driven environment. We streamline sign-ups, personalize offers, and better secure data to keep your customers returning.
Travel and hospitality
Balance strict global regulations, data protection, and loyalty programs spanning multiple brands. We enable safe, streamlined journeys, helping you earn travelers’ trust and repeat bookings.
Wholesale (B2B)
Scale business-to-business and direct-to-consumer models with secure identity solutions. We unify and protect every channel, so you can focus on growth and customer satisfaction.
Power secure AI experiences for retail
Bring personalized, AI-powered shopping experiences to life in a more secure manner with a robust identity framework for agents.
Testimonials
"[Auth0] allows us to provide things for our loyalty members that we weren't able to before, from MFA and stronger security for their Wyndham Rewards, to the ability to use APIs to connect to our partners to create unique experiences for our guests."
Eric Brohm
SVP, CISO Wyndham Hotels & Resorts
"We want to give our customers the option to interact with our retail brands through any channel, anywhere, anytime, which means we need to have a flexible customer experience journey."
Kunal Chakraborty
Global VP for Customer Experience and Digital, GrandVision
"Our engineers don't have to build the interfaces. They don't have to build all the security around it. They don't have to deal with managing it from our database people's perspective. They don't have to deal with managing any usernames or passwords."
Scott Scherer
CIO, Jersey Mike's
Frequently asked questions
How does Auth0 protect retail brands from fraud?
Auth0 protects retail brands by identifying and blocking bot attacks and credential stuffing attempts at the point of login. By using Attack Protection and Adaptive MFA, retailers can prevent account takeover (ATO) and protect customer loyalty points and payment data, helping ensure a secure shopping experience.
How does Auth0 manage retail seasonal traffic?
Auth0’s cloud platform is designed to scale automatically to handle traffic spikes typical of retail like holiday sales events or new product launches. With a proven track record of handling thousands of logins per second, Auth0 helps ensure your retail site remains open and secure during your most profitable periods.
Can Auth0 improve retail conversion rates?
Auth0 improves retail conversion rates by removing friction from the registration and checkout process. Features like social login, passkeys, and biometric authentication allow customers to sign up and log in instantly, reducing cart abandonment and increasing the speed of the digital shopping journey.
Does Auth0 support omnichannel retail identity?
Yes, Auth0 provides a unified identity experience across web, mobile, and in-store digital touchpoints. By centralizing customer identity, retailers can offer a consistent experience that tracks the customer journey, enabling personalized marketing and loyalty rewards while maintaining a high security posture across all channels.
Does Auth0 support social login for retail?
Yes, Auth0 supports dozens of social identity providers, including Google, Facebook, and Instagram. This allows retail customers to use their existing social accounts for a faster signup and login experience. Auth0 helps ensure that these social logins are secured with the same enterprise-grade protection as traditional username and password accounts.
Does Auth0 secure retail AI agent identities?
Yes, Auth0 helps bring to life personalized, AI-powered shopping experiences with its robust agentic identity framework. This allows first- and third-party agents to more securely access retail tools, workflows, and data, and unlocks new channels such as agentic commerce. Auth for MCP helps retailers secure their MCP servers, giving them control over which agents connect, what resources they access, and the actions they perform.
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