About Common+Critical

Common+Critical is a newsletter that offers insights on brand and storytelling for big scientific ideas. We’ll glean knowledge from fields like neuroscience, psychology, and all kinds of creative practices to help us tell the kind of powerful stories that science deserves.

What to expect:

• Best practices for building science and biotech brands that last

• Tips on honing your ideas for pitches, op-eds, and other content

• Help navigating the wide world of brand and marketing

About Hannah

I’m Hannah Krakauer, a science writer and strategist with more than 15 years of experience bringing the power of storytelling to science. I’ve worked with companies and thought leaders across the life sciences to build brands, shape thought leadership, and coach executives through enlightened pitches. You can learn more about my work through my website and connect with me on LinkedIn.