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YJ Consulting proudly serves a diverse range of industries, reflecting our versatile expertise and commitment to tailored solutions. Our clients include:


What can we offer?

The better question is, what can’t we offer?

Our teams are skilled in a variety of different professional fields. This allows us to offer you the skills, expertise, and knowledge to cater to almost anything you need.

We’re your everything partners. Whether you need an AI Assistant to help with your company’s support activities, or you want to double check your exposure to risk due to a new Amendment or Bill that’s recently come into force, you can rely on YJ for thoughtful, reliable solutions.

Fast-track your success

YJ Consulting provides comprehensive business management services tailored to support your enterprise’s entire lifecycle. Our services encompass selecting the most suitable business structure for your company’s objectives, assisting with business registration, incorporation, licensing, and human resources management, YJ Consulting is a comprehensive advisory firm based in Auckland, New Zealand, dedicated to providing exceptional business consulting services tailored to fit the unique needs of each client. Our firm stands at the forefront of industry innovation, blending extensive knowledge with future-proof solutions to drive business growth and success.

We help businesses and individuals plan and deploy strategies that fast track their achieving long-term goals. Our approach involves detailed market analysis, identification of competitive advantages, and creating actionable steps that guide businesses in the right direction. We ensure that the strategic plans we develop are flexible, allowing businesses to adapt to changing market conditions.

At YJ Consulting, we provide management advising services that focus on optimising your business operations. Our consultants conduct thorough analyses of current practices and identify areas for improvement, offering strategies that lead to increased efficiency and productivity. We work with leadership teams to implement these strategies effectively, ensuring alignment with broader company objectives.

Your growth journey, enhanced

Our mission is to empower excellence through commitment to the community.

Everyone’s got a take on AI — it’s good, it’s bad, it’s scary, it’s fascinating. It’s (never) going to replace humans…

We see that tech programmes, skills and innovation are in high demand and progressing with velocity that’s faster than we can keep up with.

YJ encourages and educates our clients, partners, friends and colleagues in tech adoption and tech-enabled transformation everyday. But we also make it clear that it’s not going to be the solution to all of our problems. It’s investment in people that’ll differentiate the winners.

  1. Leadership Training and Best Practices: Our leadership training programs are designed to develop skills essential for effective management and team leadership. We cover a range of topics, including negotiation, conflict resolution, decision-making, and communication. These programs are tailored to the specific needs of our clients, equipping leaders with the tools they need to navigate the complexities of modern business.
  2. Corporate Governance: YJ Consulting supports businesses in establishing robust governance frameworks that promote transparency and accountability. Our governance services include the development of policies and procedures that adhere to legal and ethical standards, enhancing the trust and integrity of your organization.
  3. Risk Management and Policy Advisory: Our risk management services are centered on identifying potential risks and developing strategies to mitigate them. We conduct comprehensive risk assessments and provide policy advisory solutions that help businesses remain compliant with industry regulations. We aim to protect our clients from potential operational and financial setbacks.
  4. Talent Acquisition and Human Resources Management: We specialize in attracting top talent and managing human resources efficiently. Our services include recruitment, payroll administration, and handling contractual negotiations. By managing these critical HR functions, we allow business leaders to concentrate on strategic initiatives and organizational growth.
  5. Business Registration and Licensing Assistance: Navigating the regulatory landscape can be challenging, but YJ Consulting simplifies this process. We assist clients with business registrations, incorporation processes, and obtaining necessary licenses, ensuring that all legal requirements are met efficiently and accurately.
  6. Digital Marketing Solutions: Our digital marketing services are designed to enhance your brand’s online presence and engagement. We offer comprehensive strategies that include SEO, content marketing, social media management, and pay-per-click advertising, all tailored to meet your business objectives. Our goal is to increase visibility and drive customer interaction, translating into measurable business growth.

Industries We Serve:

Client Testimonials:

“YJ Consulting has been a game-changer for our business. Their strategic planning and management advice have improved efficiency and profitability in really innovative and inspiring ways. The team really gets our industry and offered solutions that fit our unique needs.” – Jing Cao, CEO of Tech Solutions Ltd.


“Thanks to YJ Consulting’s digital marketing solutions, our online presence has improved, leading to increased engagement and great sales. Their team is incredibly knowledgeable and results-driven.” – Mark Johnson, Marketing Director at Retail Innovations

“Working with YJ Consulting has been a turning point for our leadership team. [YJ’s] targeted leadership sessions were actually useful and engaging! We’ve felt the difference in our management performance and team dynamics. YJ Consulting’s personalised approach has helped us to foster a collaborative and forward-thinking culture.” – Jarred, HR Manager at Built 4 U Construction


YJ Consulting commits to excellence at all touchpoints in the services we provide. Beyond providing services, we seek to build lasting partnerships that empower SMEs and businesses across various industries through access to training, best practice policy guidance and ensuring that ethical business practices are engrained. Simplify your path to success with our tailored, industry-specific consulting services.