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Erik Dietrich

Former software developer, architect, dev manager, CIO, and IT management consultant. Occasional writer. More than occasional remote business owner.

Codestin Search App Digital Nomad Codestin Search App Joined on  Codestin Search App https://daedtech.com/ Codestin Search App Codestin Search App

Education

BS/MS Computer Science

Work

Co-Founder & CEO at Hit Subscribe

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16 Week Writing Streak
The Awesome Power of Self-Deprecation in ContentOps

The Awesome Power of Self-Deprecation in ContentOps

Codestin Search App
10 min read

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Surviving the Great Commoditizer: Stop Getting ‘Good’ at ChatGPT

Surviving the Great Commoditizer: Stop Getting ‘Good’ at ChatGPT

63
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24 min read
The Gotchas of Building an In-House Observability Platform Using Prometheus

The Gotchas of Building an In-House Observability Platform Using Prometheus

2
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11 min read
Organic Traffic Recovery: How to Win SERPs and Influence Execs

Organic Traffic Recovery: How to Win SERPs and Influence Execs

1
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11 min read
The Best Tool for Real Content Attribution? The Fermi Problem

The Best Tool for Real Content Attribution? The Fermi Problem

1
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10 min read
The Flat Squirrel Barrier to Content at Scale

The Flat Squirrel Barrier to Content at Scale

11
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10 min read
Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

Where Did My Traffic Go? Hint: It Wasn't an Algorithm Update

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14 min read
Getting Above the Brief: How to Improve Your Developer Marketing Positioning

Getting Above the Brief: How to Improve Your Developer Marketing Positioning

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8 min read
How We MVP Organic Traffic As A Lead Gen Channel

How We MVP Organic Traffic As A Lead Gen Channel

4
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12 min read
Six-Figure Content Programs: A Lesson (and Change) in Positioning

Six-Figure Content Programs: A Lesson (and Change) in Positioning

3
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8 min read
Gameplanning the SGE Apocalypse

Gameplanning the SGE Apocalypse

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12 min read
How to Identify Content Refresh Candidates, In Detail

How to Identify Content Refresh Candidates, In Detail

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15 min read
The Challenge Of Working Backward From A Post Title To A Keyword

The Challenge Of Working Backward From A Post Title To A Keyword

4
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6 min read
How to Project Organic Search Traffic and the Cost of Acquiring It

How to Project Organic Search Traffic and the Cost of Acquiring It

7
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7 min read
An Actually Strategic Way to Do SEO Competitor Analysis

An Actually Strategic Way to Do SEO Competitor Analysis

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9 min read
Why SEO Consulting Shouldn't Exist

Why SEO Consulting Shouldn't Exist

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11 min read
Creating a Company-Engineer Blogging Program

Creating a Company-Engineer Blogging Program

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9 min read
Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist

Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist

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9 min read
The Agency Client Bill of Rights

The Agency Client Bill of Rights

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13 min read
Failing without Knowing Why: The Tragedy of Performative Content

Failing without Knowing Why: The Tragedy of Performative Content

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18 min read
Link Building for Non-Scumbags: Build Authority Without Being Awful

Link Building for Non-Scumbags: Build Authority Without Being Awful

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12 min read
Developer Marketing: An Insider's Guide with Actionable Tips

Developer Marketing: An Insider's Guide with Actionable Tips

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13 min read
Every Billable Hour is Amateur Hour

Every Billable Hour is Amateur Hour

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11 min read
Don't Throw "Consulting Services" Onto Your Website

Don't Throw "Consulting Services" Onto Your Website

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7 min read
Keyword Research Case Studies: Glossaries

Keyword Research Case Studies: Glossaries

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8 min read
Keyword Research Case Studies: Tool-User Campaigns

Keyword Research Case Studies: Tool-User Campaigns

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9 min read
Keyword Research Case Studies: Ownership Campaigns

Keyword Research Case Studies: Ownership Campaigns

2
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9 min read
Reasoning About and Projecting SEO Content ROI

Reasoning About and Projecting SEO Content ROI

1
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14 min read
The Phases of an Organic Campaign

The Phases of an Organic Campaign

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13 min read
Keywords 301: Campaigns, Roadmaps, and Funnels

Keywords 301: Campaigns, Roadmaps, and Funnels

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14 min read
Keywords 201: Tails, Association, Authority, and Cannibalization

Keywords 201: Tails, Association, Authority, and Cannibalization

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12 min read
Keywords 101: Difficulty, Volume, and Segmentation

Keywords 101: Difficulty, Volume, and Segmentation

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14 min read
Introduction to Keywords via Understanding Searcher Psychology

Introduction to Keywords via Understanding Searcher Psychology

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14 min read
Game Theory in SEO: Building A Ship of Strategy in a Sea of Tactics

Game Theory in SEO: Building A Ship of Strategy in a Sea of Tactics

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14 min read
SEO for Non-Scumbags: How to Earn Site Visitors without Selling Your Soul

SEO for Non-Scumbags: How to Earn Site Visitors without Selling Your Soul

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16 min read
Marketing to Software Engineers on Twitter Is an Expensive Good Idea

Marketing to Software Engineers on Twitter Is an Expensive Good Idea

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15 min read
Business Profit 101: A Primer for Freelance Software Developers

Business Profit 101: A Primer for Freelance Software Developers

22
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12 min read
Freelancers Aren't (Yet) Business Owners

Freelancers Aren't (Yet) Business Owners

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11 min read
The Freelancer’s Condition: Quagmire of the Owner-Operator

The Freelancer’s Condition: Quagmire of the Owner-Operator

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8 min read
11 Realpolitik Career Tips for Junior Developers

11 Realpolitik Career Tips for Junior Developers

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18 min read
Software Career Anti-Patterns: Career Development by Coincidence

Software Career Anti-Patterns: Career Development by Coincidence

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8 min read
Java Exceptions and How to Log Them Securely

Java Exceptions and How to Log Them Securely

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11 min read
Readers Often Ask Me, "Should I Write a Book?" Here's My Take

Readers Often Ask Me, "Should I Write a Book?" Here's My Take

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10 min read
Creating an Audit Trail for Your Business

Creating an Audit Trail for Your Business

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6 min read
To C/C++ Or Not to C/C++

To C/C++ Or Not to C/C++

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1 min read
Coding as the Boss: My Story of Developer Hegemony

Coding as the Boss: My Story of Developer Hegemony

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7 min read
What Goes Into Log Analysis?

What Goes Into Log Analysis?

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6 min read
How to Become a Management Consultant

How to Become a Management Consultant

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15 min read
Unit Tests Correlate With Desirable Codebase Properties

Unit Tests Correlate With Desirable Codebase Properties

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7 min read
Are There Actually Companies out There That Write Good Code?

Are There Actually Companies out There That Write Good Code?

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7 min read
Is Your Team Wrong About Your Codebase? Prove It. Visually.

Is Your Team Wrong About Your Codebase? Prove It. Visually.

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7 min read
Choosing Among Log Management Tools

Choosing Among Log Management Tools

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6 min read
What Makes a Codebase Acquirable?

What Makes a Codebase Acquirable?

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7 min read
Businesses Should Have 3 Months of Savings? It’s Not as Simple As You Think

Businesses Should Have 3 Months of Savings? It’s Not as Simple As You Think

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14 min read
Positioning Strategy for the Aspiring Software Consultant

Positioning Strategy for the Aspiring Software Consultant

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13 min read
Freelance Tax Implications for Side Hustlers: How to Handle It

Freelance Tax Implications for Side Hustlers: How to Handle It

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12 min read
Five Reasons You Need Log Monitoring

Five Reasons You Need Log Monitoring

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6 min read
Remote Software Jobs for Social Anxiety Sufferers

Remote Software Jobs for Social Anxiety Sufferers

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8 min read
Introduction to Continuous Integration Tools

Introduction to Continuous Integration Tools

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6 min read
Side Hustle Ideas for Software Developers

Side Hustle Ideas for Software Developers

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12 min read
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