ClickConversionResult

  • This page identifies the key information fields for a successfully processed ClickConversion.

  • Key fields include gbraid, wbraid, user_identifiers, gclid, conversion_action, and conversion_date_time.

  • gbraid and wbraid are click identifiers for iOS devices starting with iOS14, for app and web conversions respectively.

  • user_identifiers can include hashed email and phone numbers (up to 5), while gclid is the Google Click ID.

  • conversion_action is the resource name of the conversion action, and conversion_date_time specifies the date and time the conversion occurred.

Identifying information for a successfully processed ClickConversion.

Proto definition

Fields

gbraid

string

The URL parameter for clicks associated with app conversions.

wbraid

string

The URL parameter for clicks associated with web conversions.

user_identifiers[]

UserIdentifier

The user identifiers associated with this conversion. Only hashed_email and hashed_phone_number are supported for conversion uploads. The maximum number of user identifiers for each conversion is 5.

gclid

string

The Google Click ID (gclid) associated with this conversion.

conversion_action

string

Resource name of the conversion action associated with this conversion.

conversion_date_time

string

The date time at which the conversion occurred. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".