I write to sharpen our collective intuition about style.
Here, you’ll find inspiration for styling what you already own, the thinking behind my shopping decisions when I do buy something new, and lots of how-tos on outfit formulas, styling tools, and tricks. Plus a healthy dose of overthinking, because of course.
You’ll probably relate if you’re a busy woman who cares about personal style but doesn’t have unlimited time to obsess over it (even if you do love a good spiral). If you live in that paradox, so do I.
I write this because getting dressed every day helped me through grief. It didn’t fix anything, but it gave me a reason to move. A daily ritual that was mine. And I started to wonder if we’re getting dressed anyway, why not let it become a vehicle for improving our lives?
Some popular posts
If you’re deciding whether this is worth a subscribe, here is a sampling of what you will get:
10 ways to wear a blue striped shirt in the summer
I’m a big fan of no duplicates in my closet. Once something fills a role, I move on. Sure, I make exceptions (the Liam vests in brown and navy are absolutely two different vests, don’t come for me), but in general, I like one piece per purpose.
How I made the 3-word method actually work for me
I’m sitting in my hotel room in Paris, reflecting on the past 2.5 weeks of travel through Brussels, Antwerp, Lille, and now Paris. I wore every single thing I packed and there wasn’t a single day I didn’t feel like myself in my outfit.
Fit Happens Color Formula #3: Flirty Neighbors
What a coincidence that everyone’s writing about color right now, right?
Who I am
Hi, I’m Asta. I’m a Senior Executive in Tech, working in Design. I studied Industrial Design in college and later earned an MFA in Graphic Design. Funny enough, that training has turned out to be the secret sauce behind how I think about style. A lot of the principles I use in my wardrobe—shape, contrast, line, function—come straight from my design brain, and I love sharing that lens here.
I live in Los Angeles with my husband and our two dogs. My life and therefore my closet is mostly built around work (in a corporate office), weekend brunches, and a lot of travel (mostly for work, let’s be honest). Through all of that, I try to keep a consistent style through line that makes me feel like me, no matter the setting.
This Newsletter Is For:
The fashion overthinkers
The creative pragmatists
The stylishly employed
The people trying to shop less, but better
The women in leadership who want to show up authentically
Anyone who feels something when they get dressed, but can’t always explain it
Other helpful things
I am 5’7. Bust 39 inches, hips 40 inches. I am cut very straight without much of hips, and with broad shoulders. I typically wear size 8/10 in Tibi, M in everything oversized, and L in anything fitted.
My ‘regular’ shoe size is 38.5 in Tibi. 39 is most other brands. Common Tibi shoes and my sizes:
Leather & Suede seths: 38
Nylon seths: 38.5
Grangers: 39
Bronsons: 39
My Indyx Closet is here. I mostly use Cleowave & Future Reference for reselling. Links here for Cleowave and here for FR.
Any other questions? Jump into the Fit Happens chat and ask away!
