Abstract

The aim of this project was to help a beer consulting firm to advise a client who wants to open a brewery in the United States.

Date

Fall 2022

Research Questions

Part 1 - First insights from the beer reviews websites

• Where do consumers come from ?
• Evolution of the beer industry in United States over the past few years
  • Evolution of the number of breweries involved in the ratings per year
  • Evolution of the number of ratings per year
  • Evolution of consumers behavior
  • Did this hype around beers have an impact on breweries ?

Part 2 - Competitive state analysis

• Where is the best place to open a brewery ?
  • Which are the states with a large market share to reach ? What is the repartition of users and breweries across the states ? What is the evolution of the number of users over the years ?
  • Where are the local beer lovers ?
  • Where are the real beer fans who make a lot of ratings ?
  • Which breweries are our client's competitors?

Part 3 - Strategic advice for market positioning in Virginia

• Which beers are similar to our products ?
• Which features most influence the overall rating ?
• Which beer should you produce ?
  • Which style should you chose ?
  • For each style, which are the most popular beers ?
  • Which characteristics make the top beers stand out ?
    
    

Methods

Part 1 - First insights from the beer reviews websites
First, we will conduct a general market research on the beer industry in the United States. This will involve examining data on where consumers come from (by state), the evolution of the number of breweries over time, and trends in consumer behavior.

Part 2 - Competitive state analysis
Once we have a good understanding of the overall market, we will focus on identifying the most promising states for Sam's brewery to operate in.

We will consider factors such as the size of the market, the level of competition, and the popularity of local breweries in each state. Our goal is to identify states that have a large market share, low competition, and a strong preference for local breweries.

Part 3 - Strategic advice for market positioning in Virginia
After identifying a few states that meet these criteria, we will select one of them to focus on in more depth. We will examine the breweries and stats in this state to understand the competition and identify opportunities for Sam's brewery to stand out and succeed.

At this stage, we will also consider the feedback Sam has received from his family on his sample beers. We will use the business intelligence we have gathered thus far to evaluate this feedback and make recommendations for improvements to Sam's products. We may also suggest new products that we believe have the potential to perform well in the chosen state and fit with Sam's goal of creating a local vibe for his beer.

File structure

The final analysis is in the notebook FinalNotebook.ipynb.
To get the data used for this project, send me a message at [email protected]

Website

Here is the link of the website to see the analysis in a better view : click here
Enjoy !