A/B Test

This is an A/B tests to determine if using a new website design will help convert the users from free members to paying members. A data set is given in a CSV file called "ab_data.csv". 3 different concepts will be used to reach a conclusion if the new website design is more effective than the original design at converting free users to paid members. These 3 concepts are:

1. Probability testing
2. A/B testing
3. Regression modeling

The analyses can be followed through on the notebook