I've been building production software since 2006, evolving from PHP engineer to principal technologist with a passion for AI, machine learning, and data-intensive systems. Today I design retrieval-augmented assistants, resilient data pipelines, and responsible ML practices that help teams ship trustworthy, next-generation experiences. Years spent leading Adobe Commerce, BigCommerce, and Shopify programmes taught me how to connect complex domain expertise with pragmatic automation—experience I now apply to AI-first initiatives at IDHL.
- Architecting data pipelines that carry clean, observable signals from ingestion through model training, evaluation, and deployment.
- Building retrieval-augmented copilots that unlock catalogues, documentation, and analytics through natural language interactions.
- Embedding responsible AI guardrails—from dataset governance to human-in-the-loop feedback—so automation stays trustworthy.
- Coaching cross-functional teams on prompt engineering, embeddings, and MLOps, enabling them to deliver AI features with confidence.
- Modernising Adobe Commerce, BigCommerce, and Shopify implementations with AI-assisted merchandising, search, and support journeys.
- Unifying Akeneo, ERP, and customer signals into knowledge graphs that drive richer storytelling and targeted automation.
- Bringing AI observability and experimentation practices into delivery pipelines so every release is measurable and reliable.
- Investigating how retrieval, orchestration, and evaluation stacks combine to support multi-modal customer experiences.
- Mapping vector databases and agent frameworks to the realities of compliance-heavy environments.
- Studying agentic workflows that can automate QA and operational runbooks without losing human oversight.
AI, Data & Automation
Backend & Architecture
Commerce Platforms
Frontend & Experience
Ops, Cloud & Data Engineering
- 🔭 I love designing AI accelerators that elevate cross-functional teams—from intelligent product discovery to generative support flows.
- 🌱 Always sharpening my understanding of LLMOps, multi-agent orchestration, vector databases, and responsible AI governance.
- 👯 Open to collaborations on applied AI, digital experience platforms, and full-stack prototypes that push technology forward.
- 💬 Ask me about generative AI, solution architecture, Adobe Commerce, BigCommerce, Shopify, PHP, or Python.
If you're exploring how AI can elevate commerce experiences—or you just want to jam on architecture, automation, or digital strategy—drop me a line. I'm always happy to trade ideas, pair on prototypes, or mentor teams embracing intelligent experiences.