This is a list of all the readings, cases, simulations, and other materials used in the course. There is no textbook.
You must secure all the materials listed below that are flagged as "essential" before each relevant session.
The essential readings/materials are truly required: it will be extremely challenging to understand the course without studying them. You won't be able to succefully complete the weekly activities and the coursework assignments without studying all the essential readings/materials. Typically, we will not discuss them extensively in class unless you have questions. The optional readings/materials are truly optional: you will understand the course without studying them.
- Review the “Course Outline” and each relevant session block in the “Syllabus” section of the Course Manual for details on the preparatory work required for each weekly session, including all the essential materials that must be reviewed before the session.
- Read carefully the Course Manual in all its parts. It includes the syllabus as well as detailed guidelines and instructions on all the assessment components as well as detailed information on the course structure, assignments, and deadlines.
- You will not be able to complete the weekly activities and the coursework assignments without reading the guidelines and instructions provided in the Course Manual.
- Read carefully the Course Manual in all its parts. It includes the syllabus as well as detailed guidelines and instructions on all the assessment components as well as detailed information on the course structure, assignments, and deadlines.
- Install the the Microsoft Office Software Suite on your personal laptop. Excel, Word, and PowerPoint will be required for multiple individual and team activities. You will not be able to participate in the simulations if you do not have these applications installed locally on your laptop.
| TYPE | TITLE | HOW TO GET? | STATUS | COST |
|---|---|---|---|---|
| THEORY NOTE | Strategy Reading: Competitive Advantage | https://hbsp.harvard.edu/import/1314490 | Essential | $8.75 |
| THEORY NOTE | Strategy Reading: Introduction to Strategy | https://hbsp.harvard.edu/import/1314490 | Essential | $8.75 |
| THEORY NOTE | Strategy Reading: Industry Analysis | https://hbsp.harvard.edu/import/1314490 | OPTIONAL | $8.75 |
| CASE STUDY | Apple Inc in 2020: Vision and Strategy | https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D6707%2D586712%2DSTU | Essential | $5.75 |
| CASE STUDY | Brooklyn Brewery: Setting The Course For Growth | https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D6707%2D586712%2DSTU | Essential | $5.75 |
| THEORY NOTE | Competitive Dynamics and Business Strategy | https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D6707%2D586712%2DSTU | Essential | $5.75 |
| THEORY NOTE | Strategy Formulation and Competitive Advantage | https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D6707%2D586712%2DSTU | Essential | $5.75 |
| CASE STUDY | Walmart: In Search of Renewed Growth | https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D6707%2D586712%2DSTU | Essential | $5.75 |
| CASE STUDY | ZARA's Sustainability Dilemma | https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D6707%2D586712%2DSTU | Essential | $5.75 |
| CASE STUDY | Airbus vs Boeing | https://hbsp.harvard.edu/import/1314490 | Essential | $4.95 |
| THEORY NOTE | A Beginner’s Guide to Value-Based Strategy | https://online.hbs.edu/blog/post/value-based-strategy | Essential | 0 |
| HOW TO | A Practitioner’s Guide to Best Practices in Data Visualization | Canvas > Files | Essential | 0 |
| SIMULATION | Airbus-Boeing - VLCT NPV Simulation Spreadsheet.xlsx | Canvas > Files | Essential | 0 |
| HOW TO | An Economist’s Guide to Visualizing Data | Canvas > Files | Essential | 0 |
| CASE STUDY | Apple Outsourced Detailed 3D Building Creation to Game Studio | https://www.justinobeirne.com/apple-outsourced-3d-buildings | Essential | 0 |
| CASE STUDY | DeBeers Diamond Dilemma | https://mitsloan.mit.edu/teaching-resources-library/debeerss-diamond-dilemma | Essential | 0 |
| CASE STUDY | Google Maps’s Moat: How far ahead of Apple Maps is Google Maps? | https://www.justinobeirne.com/google-maps-moat | Essential | 0 |
| HOW TO | Graphic Content: How Visualizing Data Is a Life-or-Death Matter | https://frieze.com/article/graphic-content-how-visualizing-data-life-or-death-matter | Essential | 0 |
| CASE STUDY | How Many People Use Google Maps Compared to Apple Maps? | https://www.justinobeirne.com/how-many-people-use-google-maps-compared-to-apple-maps | Essential | 0 |
| HOW TO | Ten Simple Rules for Better Figures | Canvas > Files | Essential | 0 |
| RESEARCH ARTICLE | The Attention-Based View of Great Strategies | Canvas > Files | Essential | 0 |
| THEORY NOTE | The Dynamics of Network Effects | https://a16z.com/the-dynamics-of-network-effects/ | Essential | 0 |
| HOW TO | Tidy Data | Canvas > Files | Essential | 0 |
| SIMULATION | Unit Economics Simulation.xlsx | Canvas > Files | Essential | 0 |
| RESEARCH ARTICLE | What is a pivot? Explaining when and how entrepreneurial firms decide to make strategic change | Canvas > Files | Essential | 0 |
| THEORY NOTE | What Is Value Chain Analysis? | https://online.hbs.edu/blog/post/what-is-value-chain-analysis | Essential | 0 |
| CASE STUDY | Are diamonds still precious if we can make them in a lab? | https://youtu.be/IHBxgfCSf68 | Essential | 0 |
| THEORY NOTE | Ceteris Paribus | https://youtu.be/iPBV3BlV7jk | Essential | 0 |
| THEORY NOTE | Selection Bias | https://youtu.be/6YrIDhaUQOE | Essential | 0 |
| HOW TO | How to Read Economics Research Papers | https://youtu.be/s-_3s3OMeqs | Essential | 0 |
| RESEARCH ARTICLE | Competitive Familiarity: Learning to Coordinate by Competing | https://pubsonline.informs.org/doi/full/10.1287/orsc.2022.17068 | OPTIONAL | 0 |
| RESEARCH ARTICLE | Extemporaneous Coordination in Specialist Teams: The Familiarity Complementarity | https://pubsonline.informs.org/doi/full/10.1287/orsc.2020.1376 | OPTIONAL | 0 |
| RESEARCH ARTICLE | How Organizations Claim Authenticity: The Coproduction of Illusions in Underground Restaurants. | Canvas > Files | OPTIONAL | 0 |
| VIDEO | Competition is for losers | https://youtu.be/3Fx5Q8xGU8k | Essential | 0 |
| RESEARCH ARTICLE | Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance | https://doi.org/10.1002/smj.3636 | Essential | 0 |