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1. SENTRY.mark SENTRY.mark Public

   SENTRY.mark is an automated anomaly detection engine for digital marketing data. It monitors GA4 data from BigQuery, detects statistically significant deviations using rolling Z-Score baselines, cl…

   Python 4

2. Causal_Impact_of_Ad_Exposure_on_Conversion_Rate Causal_Impact_of_Ad_Exposure_on_Conversion_Rate Public

   Measuring the True Incremental Lift of Advertising Using Inverse Probability Weighting (IPW)

   Jupyter Notebook 3

3. Marketing-Mix-Modeling-End-to-End-Pipeline Marketing-Mix-Modeling-End-to-End-Pipeline Public

   End-to-end Marketing Mix Modeling pipeline in Python with adstock, saturation, OLS, budget optimization and Power BI dashboard

   Jupyter Notebook 5

4. ecommerce-data-quality-pipeline ecommerce-data-quality-pipeline Public

   ELT pipeline (dbt + BigQuery) con medallion architecture, 17 test automatizzati e CI/CD via GitHub Actions. Gestisce dati e-commerce sporchi in modo dichiarato: deduplicazione, integrità referenzia…

   3