A curated collection of production-grade Claude Skills for SEO workflows.
Battle-tested skills from real SEO agency work — distilled, cleaned, and shared back with the community.
Skills · Installation · MCP Setup · Contributing · Roadmap
SEO Toolkit is a monorepo of Claude Skills purpose-built for SEO professionals. Each skill is a self-contained workflow that extends Claude Desktop with domain-specific expertise — from keyword research to content production to technical audits.
These skills have been refined across hundreds of real client projects spanning finance, healthcare, e-commerce, and B2B industries in Vietnamese, US, and UK markets.
- ⚡ Production-ready — not toy examples; battle-tested in real agency work
- 🔌 MCP-native — deeply integrated with SerpAPI, Ahrefs, Google Keyword Planner, Knowledge Graph
- 🌏 Bilingual — triggers in both English and Vietnamese
- 📦 Modular — install only the skills you need
- 🆓 MIT licensed — free for commercial use
| Skill | Description | Status |
|---|---|---|
| outline-content | Build comprehensive SEO content outlines from a target keyword. SERP Top 10 analysis, competitor heading extraction, search intent mapping, and Writer Briefing generation. | v1.0 |
Skills in active development, coming to this toolkit:
| Skill | Description | ETA |
|---|---|---|
| qc-content | 11-dimension quality control scorecard for SEO content. Anti-AI-pattern detection, GEO/AEO readiness checks, and Pass/Fix/Fail verdicts. | Q2 2026 |
| seo-drift | "Git for SEO" — baseline snapshot of on-page SEO fields, detect regressions after deployment, compare before/after. | Q2 2026 |
Have a skill idea? Open a discussion.
# Clone the repo
git clone https://github.com/ibangtam/seo-toolkit.git
cd seo-toolkit
# Copy the skill you want into Claude Desktop's skills directory
# macOS
cp -r skills/outline-content ~/Library/Application\ Support/Claude/skills/
# Windows (PowerShell)
Copy-Item -Recurse skills\outline-content $env:APPDATA\Claude\skills\Restart Claude Desktop.
# macOS
cp -r skills/* ~/Library/Application\ Support/Claude/skills/
# Windows (PowerShell)
Copy-Item -Recurse skills\* $env:APPDATA\Claude\skills\Full installation guide: docs/INSTALL.md
These skills are designed to work with MCP (Model Context Protocol) servers for SEO tooling. Each skill declares its preferred MCP servers and gracefully falls back to built-in web_search and web_fetch when MCPs aren't available.
Commonly required servers:
- SerpAPI MCP — SERP data, keyword suggestions, PAA
- Ahrefs MCP — volume, KD, backlinks, organic keywords
- Google Keyword Planner MCP — volume alternative
- Knowledge Graph MCP — entity enrichment, Schema @type
Full MCP setup guide: docs/MCP-SETUP.md
Each skill is self-contained but designed to chain with others in a full SEO workflow:
┌─────────────────────────┐
│ 1. Content Outline │ ✅ available now
│ outline-content │
└────────────┬────────────┘
▼
┌─────────────────────────┐
│ 2. Content Writing │ (private, agency-only)
└────────────┬────────────┘
▼
┌─────────────────────────┐
│ 3. Quality Control │ (coming soon)
│ qc-content │
└────────────┬────────────┘
▼
┌─────────────────────────┐
│ 4. Deployment Check │ (coming soon)
│ seo-drift │
└─────────────────────────┘
Contributions are warmly welcome — bug fixes, new skills, documentation improvements, translations.
See CONTRIBUTING.md for guidelines.
Nguyễn Sĩ Nguyên — Founder, SEO Bang Tam Agency
10+ years in SEO. Building content workflows and automation for clients in Vietnam, US, and UK markets across finance, banking, healthcare, furniture, and real estate industries.
- GitHub: @ibangtam
- Website: seobangtam.com
If these skills save you time, a star helps others discover them.
MIT License — see LICENSE for details.
Free for commercial use. Attribution appreciated but not required.
Built with ❤️ for the SEO community