Sales Skills for Claude Code

A collection of AI agent skills focused on B2B sales tasks. Built for sales professionals, SDRs, AEs, and revenue leaders who want Claude Code (or similar AI coding assistants) to help with prospecting, discovery, deal execution, pipeline management, and closing.

Built by Apparate.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, Claude Code can recognize when you're working on a sales task and apply the right frameworks, methodologies, and best practices.

Available Skills

Core Sales Skills (20)

Skill	Description
active-listening	Understand prospects and hear what's really being said
adaptability	Adjust approach based on buyer personality and situation
asking-effective-questions	Discovery and qualifying questions using SPIN and other frameworks
building-rapport	Create genuine connection and trust quickly
closing	Recognize buying signals and ask for the sale
competitive-positioning	Differentiate without disparaging competitors
discovery	Run thorough needs assessments before proposing
empathy	Genuinely understand the buyer's situation and pressures
follow-up-discipline	Persistent but respectful outreach that keeps deals moving
negotiation	Find mutually beneficial outcomes without eroding value
objection-handling	Address concerns and overcome resistance
pipeline-management	Maintain healthy deal flow and accurate forecasting
presentation-skills	Deliver clear, engaging demos and pitches
product-knowledge	Understand what you sell and how it solves problems
qualifying-leads	Quickly identify who's worth pursuing
resilience	Bounce back from rejection without losing momentum
social-selling	Leverage LinkedIn and social platforms for warm outreach
storytelling	Use narratives and case studies to make benefits tangible
time-management	Prioritize high-value activities and prospects
written-communication	Craft compelling emails, proposals, and follow-ups

Sales Process & Strategy (22)

Skill	Description
ab-test-setup	Test and optimize sales approaches and outreach
analytics-tracking	Pipeline reporting, metrics, and forecasting
competitor-alternatives	Battlecards, competitive intel, and positioning
copy-editing	Edit and improve sales messages and scripts
copywriting	Write cold outreach, emails, and sales scripts
customer-onboarding	Optimize customer onboarding and time-to-value
customer-referrals	Generate referrals and build partner channels
deal-documentation	Deal documentation and CRM hygiene
deal-review-win-loss	Win/loss analysis and pipeline audits
deal-upselling	Upselling, cross-selling, and deal expansion
email-sequence	Create prospecting sequences and follow-up cadences
lead-qualification	Design lead qualification forms and scoring
meeting-conversion	Improve meeting show rates and prospect engagement
outbound-prospecting	Outbound prospecting and lead sourcing strategy
pricing-negotiation	Handle pricing objections and negotiate value
sales-enablement-tools	Build ROI calculators and sales enablement tools
sales-playbook-scaling	Build and scale sales playbooks and processes
sales-presentations	Create pitch decks, demos, and sales presentations
sales-process-optimization	Optimize sales process and reduce deal friction
sales-psychology	70+ psychological principles for sales conversations
sales-tactics	100+ sales tactics and pipeline generation strategies
territory-account-launch	Plan territory launches and sales campaigns

AI SDR & Bot Skills (80)

Skill	Description
ab-message-testing	Automatically test message variations to optimize conversion
appointment-booking	Calendar integration and autonomous meeting scheduling
attachment-media-handling	Contextual content delivery and media sharing
budget-extraction-qualification	Extract budget signals without direct asking
buying-signal-amplification	Recognize and reinforce buying signals
callback-scheduling	Handle "call me later" requests intelligently
channel-fallback-logic	Automatically switch channels when primary fails
channel-preference-detection	Detect SMS, email, or phone preferences
competitive-intelligence-gathering	Extract market insights from prospect conversations
competitor-mention-handling	Respond strategically to competitor mentions
compliance-handling	Handle opt-outs, DNC lists, TCPA/ACMA compliance
conversation-ab-testing	Test conversation strategies with statistical rigor
conversation-branching	Dynamic conversation paths based on responses
conversation-compliance-auditing	Ensure conversations meet regulatory and company standards
conversation-memory	Reference previous interactions across channels
conversation-pause-intelligence	Interpret silence and non-response signals
conversation-quality-scoring	Rate conversation quality to identify top performers
conversation-resurrection	Revive stalled conversations with context-aware re-engagement
conversation-summarization	Create handoff notes and CRM summaries
conversation-velocity-optimization	Speed up deal progression through faster responses
conversational-flow-management	Keep exchanges natural while progressing toward outcomes
cross-sell-upsell-detection	Identify expansion opportunities within conversations
custom-field-population	Extract and populate CRM fields from conversations
data-enrichment-integration	Pull firmographic and contact data mid-conversation
decision-maker-identification	Identify actual decision makers vs. influencers
disqualification-messaging	Politely close out non-fits while preserving future potential
drip-pacing-intelligence	Adaptive sequence timing based on engagement
duplicate-conversation-prevention	Prevent contacting same prospect across channels simultaneously
dynamic-script-generation	Generate personalized scripts in real-time
emotional-arc-management	Guide conversations through optimal emotional progressions
entity-extraction	Pull key data from unstructured responses
fallback-gracefully	Handle unexpected inputs without breaking conversation
feedback-loop-integration	Close the loop between outcomes and training data
ghost-recovery-sequences	Re-engage prospects who stopped responding
handoff-detection	Know when to escalate to a human rep
human-in-the-loop-training	Learn from human corrections and feedback
ideal-customer-profile-matching	Score prospects against ideal customer profiles
intent-detection	Recognize prospect intent from responses
lead-qualification-logic	Automated lead scoring and routing
legal-compliance-phrase-avoidance	Avoid phrases that create legal liability
meeting-confirmation-reminder-logic	Smart meeting confirmations that reduce no-shows
message-deliverability-optimization	Manage sender reputation and ensure messages get delivered
micro-commitment-stacking	Build toward bigger asks with small yeses
multi-channel-coordination	Orchestrate SMS, email, voice, and chat
multi-stakeholder-thread-management	Coordinate conversations with multiple stakeholders
multi-turn-context-retention	Maintain conversation context across exchanges
multilingual-support	Language detection and routing
negative-sentiment-de-escalation	Calm frustrated prospects and recover conversations
objection-pattern-learning	Identify patterns in objections to improve responses
objection-recognition	Identify pushbacks and deliver appropriate responses
out-of-scope-request-handling	Graceful redirection for off-topic requests
performance-analytics	Track bot conversion rates and drop-off points
persona-classification	Classify prospects into communication persona types
personalization-at-scale	Dynamic personalization with names, company details
post-meeting-follow-up-automation	Automate follow-ups based on meeting outcomes
pricing-discussion-logic	When to quote, deflect, or escalate pricing
propensity-scoring-realtime	Real-time scoring of conversion likelihood
prospect-fatigue-detection	Recognize when prospects are tired of being contacted
prospect-research-integration	Enrich prospect data from multiple sources
question-disambiguation	Clarify vague or ambiguous responses
re-engagement-sequencing	Nurture cold leads back into active conversations
referral-request-timing	Ask for referrals at optimal moments
reply-prediction	Predict likelihood and timing of prospect replies
response-confidence-scoring	Measure bot confidence and escalate when uncertain
response-latency-management	Reply timing that feels natural
response-length-calibration	Match response length to prospect preferences
scarcity-urgency-calibration	Apply urgency tactics authentically
sentiment-analysis	Gauge prospect tone and adjust responses
sentiment-trend-tracking	Monitor sentiment over time across campaigns
social-proof-injection	Insert relevant social proof at optimal moments
spam-bot-detection-avoidance	Deliverability best practices and spam prevention
time-to-close-prediction	Predict deal close timing from conversation signals
timezone-awareness	Respect local time for outreach
timing-optimization	Send messages when prospects most likely to engage
tone-matching	Adapt formality based on prospect communication style
trigger-event-detection	Detect buying triggers from company signals
urgency-creation	Introduce scarcity without being pushy
voicemail-drop-optimization	Optimize voicemail timing and content
warm-transfer-execution	Seamless handoff to human reps
win-loss-reason-extraction	Automatically categorize why deals closed or died

Installation

Option 1: CLI Install (Recommended)

Use add-skill to install skills directly:

# Install all skills
npx add-skill louisblythe/salesskills

# Install specific skills
npx add-skill louisblythe/salesskills --skill pricing-negotiation competitor-alternatives

# List available skills
npx add-skill louisblythe/salesskills --list

This automatically installs to your .claude/skills/ directory.

Option 2: Claude Code Plugin

Install via Claude Code's built-in plugin system:

# Add the marketplace
/plugin marketplace add louisblythe/salesskills

# Install all sales skills
/plugin install sales-skills

Option 3: Clone and Copy

Clone the entire repo and copy the skills folder:

git clone https://github.com/louisblythe/salesskills.git
cp -r salesskills/skills/* .claude/skills/

Option 4: Git Submodule

Add as a submodule for easy updates:

git submodule add https://github.com/louisblythe/salesskills.git .claude/salesskills

Then reference skills from .claude/salesskills/skills/.

Option 5: Fork and Customize

1. Fork this repository
2. Customize skills for your specific sales process
3. Clone your fork into your projects

Usage

Once installed, just ask Claude Code to help with sales tasks:

"Help me write a cold outreach sequence for CFOs"
→ Uses email-sequence skill

"How should I handle a pricing objection?"
→ Uses pricing-negotiation skill

"Create a competitive battle card vs Salesforce"
→ Uses competitor-alternatives skill

"Help me prepare for a discovery call"
→ Uses discovery skill

"What questions should I ask to uncover pain?"
→ Uses asking-effective-questions skill

"Build an AI SDR that can detect when to hand off to a human"
→ Uses handoff-detection skill

You can also invoke skills directly:

/pricing-negotiation
/email-sequence
/objection-handling
/discovery

Skill Categories

122 skills organized into three categories:

• Core Sales Skills (20) — Fundamental human skills every seller needs: active listening, rapport building, discovery, objection handling, negotiation, closing, storytelling, and more.

• Sales Process & Strategy (22) — Tactical frameworks and methodologies: prospecting sequences, competitive positioning, pricing strategy, pipeline management, playbook development, and sales analytics.

• AI SDR & Bot Skills (80) — Skills for building autonomous sales bots: intent detection, sentiment analysis, conversation memory, compliance handling, handoff detection, multi-channel coordination, entity extraction, timezone awareness, conversation summarization, propensity scoring, A/B testing, emotional arc management, human-in-the-loop training, and more.

Sales Methodologies Included

These skills incorporate proven sales frameworks:

• BANT - Budget, Authority, Need, Timeline
• MEDDIC - Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
• SPICED - Situation, Pain, Impact, Critical Event, Decision
• SPIN - Situation, Problem, Implication, Need-Payoff
• Challenger Sale - Teach, Tailor, Take Control
• Gap Selling - Current State → Future State

Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

Ideas for contributions:

• Improve existing skill instructions or frameworks
• Add new objection handling scripts
• Add industry-specific variations
• Fix typos or clarify confusing sections
• Suggest new skills (open an issue first to discuss)
• Add examples or case studies

How to contribute:

1. Fork the repo
2. Edit the skill file(s)
3. Submit a PR with a clear description of what you improved

Skill File Structure

Each skill is a directory containing a SKILL.md file:

skills/
  skill-name/
    SKILL.md

The SKILL.md file follows this format:

---
name: skill-name
description: One-line description for skill selection
---

# Skill Name

[Full instructions for the AI agent]

License

MIT - Use these however you want.