TDD is what you do when code is expensive. MDD is what you do when attention is expensive.
AI made building cheaper. Vibe coding made shipping easier. So the bottleneck moved.
The question is no longer:
Can we build it?The question is:
Can we make anyone care?This repository contains almost nothing.
And yet, if you are reading this, it already worked.
You clicked.
You arrived.
You gave it traffic.
You may even tell someone else that a repo called mdd claims development should now be marketing-driven.
That is the product.
Software used to start with engineering risk.
Now, for many ideas, the first-order risk is distribution.
If anyone can make the thing, the scarce asset is no longer the thing. It is the story, the wedge, the positioning, the first click, the second share, the reason someone remembers it.
Development did not disappear. It got demoted.
Marketing is now the spec.
- Write the tweet before the ticket.
- Name the repo before the module.
- Create the landing moment before the architecture diagram.
- Validate the hook before the feature.
- Ship the smallest thing that makes the market react.
There is an agent skill in this repo.
But the real skill is not the file.
The real skill is the experience of reaching this page and realizing the page was the campaign.
No setup required. No API key. No framework. No roadmap.
Arrival is execution.
You already installed it.
The install path was:
see idea -> feel curiosity -> click repo -> understand joke -> maybe shareNotice when the repo made you think about the repo.
That is MDD running.
Licensed under the You Already Clicked Public License.
By viewing this repository, you agree that:
- The marketing has been delivered.
- The product has technically been used.
- Any derivative joke must preserve the original attention loop.
- If this repo makes you say "wait, is this the whole thing?", the license has been activated.
For legal purposes, this is not legal advice.
For marketing purposes, it is distribution.