odoo · lman-odoo · Jun 19, 2025 · lipiraux · Jul 18, 2025 · auva-odoo
diff --git a/content/applications/websites/ecommerce.rst b/content/applications/websites/ecommerce.rst
@@ -30,3 +30,4 @@ products and increase your average cart sizes.
    ecommerce/order_handling
    ecommerce/customer_accounts
    ecommerce/performance
+   ecommerce/google_merchant_center
diff --git a/content/applications/websites/ecommerce/google_merchant_center.rst b/content/applications/websites/ecommerce/google_merchant_center.rst
@@ -0,0 +1,120 @@
+======================
+Google Merchant Center
+======================
+
+Google Merchant Center is a specialized tool for ecommerce retailers that helps to manage product
+data and make products visible to online shoppers across Google's platforms, including
+Google Search, Google Maps, Google Shopping, and YouTube. It serves as a centralized hub where
+retailers can upload and maintain details about their products such as images, prices, and
+descriptions. By leveraging this tool, businesses can enhance their products' visibility as well as
+enhance their advertising and sales performance.
+
+Getting started
+===============
+
+To connect your ecommerce with the :abbr:`GMC (Google Merchant Center)` platform, proceed as
+follows:
+
+#. First, go the `Google Merchant Center page <https://business.google.com/us/merchant-center/>`_.
-#. First, go the `Google Merchant Center page <https://business.google.com/us/merchant-center/>`_.
+#. First, go to the `Google Merchant Center page <https://business.google.com/us/merchant-center/>`_.
-#. First, go the `Google Merchant Center page <https://business.google.com/us/merchant-center/>`_.
+#. First, go to the `Google Merchant Center page <https://business.google.com/us/merchant-center/>`_.
+
+#. Click to :guilabel:`Get started` button to register your ecommerce shop.
+
+#. Indicate that you sell products online, and enter :guilabel:`Your store's website`.
+
+   .. image:: google_merchant_center/gmc-first-steps.png
+      :alt: Your store's website screen
+
+#. Click :guilabel:`Continue`, then click :guilabel:`Continue to Merchant Center`.
+
+#. Enter your business details by adding the :guilabel:`Business name` and the
+   :guilabel:`Registered country`, then click the :guilabel:`Continue to Merchant Center` button
+   twice.
+
+#. Go through the tasks to provide additional business information or click :guilabel:`Do it later`
+   to access the dashboard directly.
+
+Site ownership verification
+---------------------------
+
+In order to use the :abbr:`GMC (Google Merchant Center)` tool, verify your website's ownership
+first. To do so, go to the :guilabel:`Business info` tab in the left menu, and click
+:guilabel:`Confirm online store`.
+
+There are several verification options:
+
+- Via an ecommerce platform
+- Via HTML tag or file
+- Via :ref:`Google Tag Manager <analytics/google-tag-manager>`
+- Via :ref:`Google Analytics <analytics/google-analytics>`
+
+If you are not using Google Tag Manager or Google Analytics, the simplest method is adding
+the HTML tag.
+
+To verify using an HTML tag, follow the instructions:
+
+.. image:: google_merchant_center/gmc-add-tag.png
+   :alt: Instructions to add the HTML tag.
+
+#. Copy the HTML tag to clipboard.
+
+#. On the website of your Odoo database, click :guilabel:`Edit` in the upper-right corner, go to
+   the :guilabel:`Theme` tab, scroll down to the :guilabel:`Advanced` section, then
+   click :guilabel:`<head> and </body>` next to :guilabel:`Code Injection`.
+   Paste the copied tag in the first field (:guilabel:`<head>`), and click :guilabel:`Save`.
+
+   .. image:: google_merchant_center/gmc-copy-tag.png
+      :alt: Paste tag in head field.
+
+#. Return to :abbr:`GMC (Google Merchant Center)`, click :guilabel:`Verify your online store`,
+   and :guilabel:`Continue`.
+
+Linking Odoo to GMC
+===================
+
+To activate the :abbr:`GMC (Google Merchant Center)` integration in your Odoo database, at least one
+pricelist has to be enabled for your website.
+
+To do so:
+
+#. Go to :menuselection:`eCommerce --> Pricelists`, choose an existing pricelist
+   or create a :guilabel:`New` one. On the pricelist form, navigate to the :guilabel:`Ecommerce`
+   tab, and select a website in the :guilabel:`Website` field.
+
+   .. image:: google_merchant_center/ecommerce-add-pricelist.png
+      :alt: Add pricelist to shop.
+
+#. Next, navigate to :menuselection:`Configuration --> Settings`, scroll to the
+   :guilabel:`SEO - Search Engine Optimization` section. Then tick the
+   :guilabel:`Google Merchant Center Data Source` option, click the :guilabel:`Copy file link`
+   button, and :guilabel:`Save`.
+
+#. Go to the :abbr:`GMC (Google Merchant Center)` platform, navigate to the :guilabel:`Products`
+   tab in the side menu, and click the :guilabel:`Add products` button.
+
+   .. image:: google_merchant_center/gmc-add-products.png
+      :alt: Add products on Google Merchant Center.
+
+#. Choose :guilabel:`Add products from a file`, and paste the URL of the copied file.
+
+   .. image:: google_merchant_center/gmc-add-products-from-file.png
+      :alt: Add products from file.
+
+   .. important::
+      Make sure to select all the countries where you intend to sell your products. You are not
+      able to proceed without selecting at least one target country.
+
+      .. image:: google_merchant_center/gmc-select-countries.png
+         :alt: Select countries in GMC.
+
+#. Click :guilabel:`Continue`.
+
+.. tip::
+   We recommend using the tool alongside other Google services, such as :doc:`Google Search Console
+   <../website/configuration/google_search_console>`,
+   :ref:`Google Analytics <analytics/google-analytics>` or :ref:`Google Tag Manager
+   <analytics/google-tag-manager>` to obtain detailed reports on product listing issues,
+   improve marketing strategies, increase your products' online visibility and enhance
+   the overall sales performance.
+
+.. seealso::
+   `Google Merchant Center Help <https://support.google.com/merchants/answer/12564959?hl=en>`_
diff --git a/...lications/websites/ecommerce/google_merchant_center/ecommerce-add-pricelist.png b/...lications/websites/ecommerce/google_merchant_center/ecommerce-add-pricelist.png
diff --git a/...ations/websites/ecommerce/google_merchant_center/gmc-add-products-from-file.png b/...ations/websites/ecommerce/google_merchant_center/gmc-add-products-from-file.png
diff --git a/...ent/applications/websites/ecommerce/google_merchant_center/gmc-add-products.png b/...ent/applications/websites/ecommerce/google_merchant_center/gmc-add-products.png
diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-add-tag.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-add-tag.png
diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-copy-tag.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-copy-tag.png
diff --git a/content/applications/websites/ecommerce/google_merchant_center/gmc-first-steps.png b/content/applications/websites/ecommerce/google_merchant_center/gmc-first-steps.png
diff --git a/...applications/websites/ecommerce/google_merchant_center/gmc-select-countries.png b/...applications/websites/ecommerce/google_merchant_center/gmc-select-countries.png