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Add Facebook Pixel doc edits #5291

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Sep 2, 2023
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Add Facebook Pixel doc edits #5291

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rchinn1 Sep 1, 2023
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Merge branch 'develop' into facebook-pixel-edits
rchinn1 Sep 1, 2023
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8 changes: 5 additions & 3 deletions src/connections/destinations/catalog/facebook-pixel/index.md
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Expand Up @@ -4,14 +4,14 @@ rewrite: true
strat: facebook
id: 5661eb58e954a874ca44cc07
---
[Facebook Pixel](https://developers.facebook.com/docs/facebook-pixel) lets you measure and optimize the performance of your Facebook Ads, making conversion tracking, optimization and remarketing easier than ever. The Facebook Pixel Destination is open-source. You can browse the code [on GitHub](https://github.com/segment-integrations/analytics.js-integration-facebook-pixel){:target="_blank"}.
[Facebook Pixel](https://developers.facebook.com/docs/facebook-pixel){:target="_blank"} lets you measure and optimize the performance of your Facebook Ads, making conversion tracking, optimization and remarketing easier than ever. The Facebook Pixel Destination is open-source. You can browse the code on [GitHub](https://github.com/segment-integrations/analytics.js-integration-facebook-pixel){:target="_blank"}.

> warning ""
> Facebook deprecated the modular Ads For Websites suite, which previously comprised Facebook Custom Audiences and Facebook Conversion Tracking. Segment consolidated those two destinations into this new and improved Facebook Pixel destination.



**Use Cases**
**Use cases**

* [Increase conversions by retargeting shopping cart abandoners on Facebook](https://segment.com/recipes/abandon-cart-retargeting-facebook/){:target="_blank"}

Expand Down Expand Up @@ -236,6 +236,8 @@ If someone saw or clicked on your ad on a mobile phone then later came back dire

### Are Facebook Pixel events reflected in Facebook Ads Manager in real-time?

Facebook Pixel events typically do not show up in real-time within the Facebook Ads Manager or other reporting interfaces. While Facebook Pixel events are tracked in near real-time, there can be some delay before they are reflected in your reporting. More about [ways that Ads Reporting conversion counts may differ with a third-party reporting tools](https://www.facebook.com/business/help/147965221941551) in Facebook's documentation.

Facebook Pixel events typically don't display in real-time within the Facebook Ads Manager or other reporting interfaces. While Facebook Pixel events are tracked in near real-time, there might be some delay before you see them in your reporting. Visit [Facebook's documentation](https://www.facebook.com/business/help/147965221941551){:target="_blank"} to learn more.


{% include content/client-side-script-unverified.md %}